Mixing Digital: Events and News Round-up
 |
We have been reminiscing over the newly resurrected Nokia 3310 , bringing back many, many great memories of the good old days. Back to the future, the UK government is looking for opportunities in AI and robotics as AI could bring up to £654bn to the UK economy by 2035. Ecommerce Club London Working Lunch: New trends in search marketing, successes and failures Date: Tuesday 28th March Venue: Malmaison, Farringdon Action sports brand, Animal and agency ADIDO will give us some insights into recent search marketing trends, how to use them to increase ecommerce ROI and examples of successes to learn from and failures to avoid. Please register: here Ecommerce Club London: Location – Talent – Technology Date: Thursday 20th April Venue: Collective Plus, 56 South Molton Street, London, W1K 5LL Engage with five vendors with complimentary products: Charlotte Zimbehl, Stacy Chan, Faber Novella, Marina Skia and Fariba Soltani who are collaborating in the Collective Plus pop-up retail shop on 56 South Molton Street April 20th 2017 from 5PM to 8PM. See the pop-up shop in action, speak to the retail owners, learn from our technology partners on how to turn bricks and mortar back into digital and how to achieve continued customer loyalty beyond the Pop-Up. Drinks and nibbles will be served throughout and panel talks will take place at 6:30PM. Please Register: here We look forward to seeing you soon! Charlie Director & Co-founder Mixing Digital & Ecommerce Club
|
|
Mastercard has announced a global partnership with Oracle that is designed to deliver a streamlined digital payment experience to the retail and hospitality industries. The partnership will initially focus on three needs for restaurants, hotels and retail stores. Read more at the Ecommerce Club
AI could bring up to £654bn to UK economy by 2035, so the UK Government is launching a review into the use and development of AI as part of its digital strategy. The review will look at areas of opportunity and commercialisation for the UK’s AI sector within government. Alongside the review, the government will commit £17.3m from the Engineering and Physical Sciences Research Council to fund research into robotics and AI at UK universities. Read more at the Financial Times
Nisa success leads to Zapper expansion
Following a successful roll out of m-payments in Nisa convenience stores around Peterborough in 2016, Zapper is extending the reach of its all-in-one payments, loyalty and vouchering platform to more convenience stores around the UK.
Following a successful roll out of m-payments in Nisa convenience stores around Peterborough in 2016, Zapper is extending the reach of its all-in-one payments, loyalty and vouchering platform to more convenience stores around the UK. With the Nisa launch continuing to perform above expectations, Zapper is now launching in further stores around the UK, including with Booker (Premier, Londis, Family Shopper), P&H, Spar, Bestway / Bestone and NFRN. These will start to go live shortly. Looking to expand its offering to work with tech-savvy FMCG brands, Zapper has also launched a vouchering campaign with Coca Cola to send brand specific digital vouchers via the Zapper app to consumers directing them into Nisa stores. Read more at the Ecommerce Club
|
|
comScore has expanded its Video Metrix Multi-Platform to the UK, providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices. Intended to give clients a deeper understanding of how, when and where video content is consumed, the launch also includes the introduction of enhanced mobile video reporting for YouTube and its Partner channels, helping content producers that participate in the YouTube Partner program improve the monetisation of their cross-platform audiences across distribution channels.
Nearly 17 years after the original launched, the Nokia 3310 phone has been relaunched. Many consider the original phone iconic as it was so popular, with more than 126 million produced before its demise in 2005. The new phone qualifies as a feature phone rather than a smart phone as it provides limited internet facilities.
Hootsuite buys social analytics group LiftMetrix
Hootsuite has bought social analytics company LiftMetrix, to boost its social marketing tools. The acquisition of LiftMetrix means that Hootsuite enables organisations to drive more effective marketing campaigns by giving them tangible insight into the ROI of their paid, earned and owned social campaigns.
Hootsuite has bought social analytics company LiftMetrix, to boost its social marketing tools. The acquisition of LiftMetrix means that Hootsuite enables organisations to drive more effective marketing campaigns by giving them tangible insight into the ROI of their paid, earned and owned social campaigns. Coming on the heels of Hootsuite’s recent acquisition of digital advertising technology leader AdEspresso, LiftMetrix continues to build on Hootsuite’s momentum in social marketing. Read more at the Ecommerce Club
According to a recent survey by JDA/PwC, almost 70 per cent of CEOs in the world’s leading 350 retailers are investing in digital technology to improve customer service – and much of this investment is being targeted at mobile. This assessment comes from a recent report – “CEO Viewpoint 2017: The Transformation of Retail” carried out for JDA Software, by PwC.
Even though mobile users are going online many times a day, new figures from ContentSquare show they are often only for 60 seconds, with 37% of offline session lasting for under one minute. The report also includes insights from marketers at several brands, on how they have changed their practices to get the most out of mobile.
A new feature added by WhatsApp lets users tag messages with ‘at this moment’ which vanish once opened, or after 24 hours. Beta tested with users last November it will become available on iOS, Android and Windows platforms from February 24th. Read more at Netimperative
Publicans can now stock up using a new B2B ecommerce platform that has given pub operator Punch Taverns a single view of the customer across its sales channels. Staff at the 3,500 bars and pubs operated by Punch Taverns can now use the new system, built on Magento Enterprise by commerce consultancy Salmon, to shop for supplies across channels
Google has added shopping functionality to its smart speaker Google Assistant, as it looks to take on the popularity of Amazon Echo. Google’s Assistant will pull goods from the retailers that already support Google Express — including Costco, Walgreens and Whole Foods. Read more at the Ecommerce Club
|
|
Amaze One is launching a call to arms for the industry to address the need and importance of human insight for successful marketing programmes – and explaining how addressing this now will help hugely once EU regulation sets in. As James Miles says, “With the impending GDPR legislation looming, it’s more important than ever before for marketers to be engaging with consumers on their terms through communications that add value to them – their attention needs to be earned. Creating emotional response is key to building trust, retaining the privilege to engage and ultimately what drives brand response and return on investment, something that many marketers are forgetting or forgoing by instead becoming lost in a foggy haze of data.” Read more at the Ecommerce Club
|
|
|
Visualsoft Workshops
Global E-commerce Summit Barcelona
Mixing Digital Newsletter
Charlotte Zimbehl
Taking place on 20 - 22 June, 2017 at the Queen Elizabeth II Conference Centre, London, eTail Europe is where European eCommerce innovators come to grow their businesses. Enjoy three days of learning and networking in an interactive format that promotes discussion and takeaways you can implement as soon as you’re back in the office – and make sure you have fun doing it! 1000+ attendees. 700 retailers and brands. That’s eTail Europe. Download the agenda and to learn more Visit
|
|
|
|
Visualsoft Workshops
Global E-commerce Summit Barcelona
Mixing Digital Newsletter
Charlotte Zimbehl
eTail Europe 2017
|
|
|
|
