Digital Transformation is a focus for many organisations right now and as you can see from the Google Trends search volumes, it’s increasing in popularity recently. As with any change within an organisation, there are many challenges ,so once you’ve identified digital advocates in the organisation, it’s time to map out the journey.

In recent months, several companies have mentioned to me that their CEO is committed to digital but they’re having challenges at middle management levels, where it’s harder to gain commitment. This can be easier if there is a clear plan shared with all. You can, as many do, call this your digital roadmap, it describes where the business is now and where they’re going. There are several models available, for example, Dave Chaffey recommends the Carnegie Mellon Capability Maturity model (CMM) in his post ‘Using capability maturity models to review effectiveness and set targets for Digital Transformation‘ Interestingly he describes the early internet age which is less than twenty years ago, when many companies had claimed their domain name yet the website was ‘under construction’. At that time many CEOs I was working with could not see why they needed a website when they had fantastic brochures, sales teams on the road and great PR contacts!