Hi
Apple unveiled its new HomePod last week at the WWDC17 conference, the new device uses well known assistant Siri and Apple services like Apple Music but costs a whopping $349. Uber have been at for a while but now supermarkets are starting Surge pricing based on your personal data to decide how much to charge you and soon other high street shops may get in on the act too!
Forthcoming Events
IMRG Peak Connect – last chance for retailers to register for free
Thursday 15th June, London
Event overview: The Christmas peak period keeps evolving – what’s going to happen in 2017? At Peak Connect this year IMRG will be publishing a report (supported by Salmon) covering their latest research, insight and thinking on what may happen during the Christmas peak 2017. We’ve had 3 years of this new format of the peak trading period, but it won’t stand still. There are now some fairly established best practice techniques you can follow, but you should also be aware that the opportunity is ripe for some innovative strategies to creep in this year – make sure you don’t get left behind. Hear from Temperley London, Hotter Shoes, New Look, Tateossian, Pro Direct, No Ordinary Suit and Tam Beauty.
Register here
Ecommerce Club: Royal & Awesome Growth Story, Branding, Facebook and Amazon
Wednesday 28th June, Manchester
Event Overview: Graeme Smeaton, Founder of Royal & Awesome the spectacular golf clothing brand, will be telling you their growth story, which has delivered 5 years of consecutive +50% growth, seven figure annual revenue and six figure profits. He will be showcasing how getting the proposition right using Facebook Advertising and Amazon retail have helped make this enormous growth happen and how it has turned Royal & Awesome into a successful business.
Retailers register here
Ecommerce Club Working Lunch London: AR Customer Buying Experiences
Thursday 29th June, London
Event Overview: Reports are increasingly suggesting that consumer expectations of in-store tech are not being met by retailers. In a recent study, it found that one in five shoppers want augmented reality changing rooms, when shopping online to find the perfect clothing items. Allowing users to virtually overlay clothing onto their digital selves to ‘try on’ different outfits, AR changing rooms are a growing trend among retailers, with high street brands such as Topshop and Gap already trialling the new technology. Seeing as everyone is currently interested in augmented reality, today Ecommerce Club Partner OSF Commerce will be demonstrating its innovative solutions for retail including LIVE Style Studio a unique buying experience for customers in-store and beyond and SMART Fitting making shopping easier and more fun by combining in-store and online experiences.
Who should attend: Heads of Ecommerce or Customer Experience or equivalent at fashion and high street retailers, no agencies please
Register here
Ecommerce Club Working Lunch London: Effectively Managing Customer Data
Thursday 20th July, London
Event Overview: Customer data management is a hot topic these days with the customer journey being at the centre of the retail universe. At today’s event, we will talk about how to pull all data sources together in a centralised place and how by doing that you can do more to boost ROI and customer interaction. Our Ecommerce Club partners OSF commerce will demo their tool which allows you to effectively manage customer data with UnifyCOMMERCE which is a customer- centric solution gathering customer data from multiple sales channels on and offline then bringing it into salesforce sales and service clouds for the holy grail of the single customer view. Once you have this single customer view what can you then do to achieve a joined-up shopping experience that will exceed customer expectations.
Who should attend: Retailers with an established online presence with revenues over £5 million
Register here
Ecommerce Club Summer BBQ: Cutting through the Noise, Communication Trends in Ecommerce
Tuesday 15th August, London
Join the Ecommerce Club and our partners from 1pm for our annual summer BBQ and debate on the roof of the ultra-cool Queen of Hoxton in Shoreditch where we will provide beer, wine, soft drinks, BBQ foods and a panel debate on communication trends in Ecommerce. We will discuss amongst others: Managing omnichannel - Machine Learning - Artificial Intelligence - Location based services - Voice/Digital Assistants (Alexa, Amazon, Siri. etc) – Emojis – SMS. The 30-minute panel is being pulled together now so if you would like to be on it then please let Davina@ecommerceclub.org know.
Each retailer can register for three tickets per company here
See you soon
Charlie
Director
Mixing Digital & The Ecommerce Club
020 8985 4249
