Facebook, owner of social network Instagram, has launched its first ever marketing campaign for its sister company, in France.

The campaign will be held in France, and will include out-of-home (OOH) posters and pop-up displays, cinema and digital ads across the country.

Head of Facebook France, Laurent Solly, told French newspaper Les Echos: “We are still growing, but it is mostly a way to celebrate our Instagram community, [which is] very active in France.”

Representatives from Facebook and Instagram haven’t confirmed how much has been spent on this campaign, but Solly did say that the investment was “significant”.