Spring is just round the Corner...
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To help you getting out of this long, long winter we have planned a March full of great events that you don't want to miss! Please find all the details below and book your places.
Retail VIP Roundtable: Engaging today’s Connected Retail Customer through Automated Advertising
At this event, kindly hosted by FaR Partners and MediaMath, you will learn how you can effectively leverage automated trading for engaging today’s connected retail customer.
Date: Wednesday 18th March
Time: 2.00pm-5.45pm
Venue: The Century Club, 61-63 Shaftesbury Avenue, London, W1D 6LQ
Register to attend
Drawing on the insights from FaR and MediaMath's market wide survey of key agency advertiser budget holders you will learn…
• The agencies view of how the retail sector is currently setup to effectively acquire new customers via digital media channels
• How to benchmark the key digital media channels the retail sector prioritises when engaging today’s connected retail customer
• The core requirements retailers need to establish to perform effectively in the automated market
Plus you will get the opportunity to network with like-minded professionals within the retail sector, as well as enjoy some bubbly and canapés.
Please note, this event is for retail and ecommerce professionals only.
Adobe: Digital Disruption in the Entertainment and Media Industry
Media companies are aware of the impact digital has had on the entertainment and media sector over the past few years. At this Adobe event we explore the key trends, challenges and opportunities that will affect the media and entertainment industry over the coming year covering topics such as personalisation, multi-channel campaign management and audience management.
This event will offer you the following take-aways to help you and your organisation keep ahead of the curve:
• Five digital success factors at top media and entertainment firms
• The best digital strategies and technologies for building customer loyalty
• Why personalised customer experiences are the #1 way to differentiate your brand
You will hear from Adobe, Econsultancy and a leading media brand speaker who will guide your through the digital landscape and who will present some joint research.
Date: Tuesday 24th March 2015
Time: 1.15pm - 5.30pm
Venue: The Century Club, 61-63 Shaftesbury Avenue, London, W1D 6LQ
This is an invitation only event, however, if you are a media or entertainment brand who is interested in attending please email Charlie@mixingdigital.com to apply. Any registartions made will be reviewed and contacted after this process.
Last week we had the pleasure to chat about customer experience, marketing strategies and pet treats with the CEO of PetsPyjamas, who was speaking at one of our Internet Leaders Dinners. Have a look below to find out how it all went...
Please remember to sign up for our Ecommerce Club and to follow @EcommClub and @Mixingdigital on Twitter and please join the conversation on the LinkedIn group The Ecommerce Club.
We look forward to seeing you soon Take care
Miss Charlie Lines
Director and Co-founder
Mixing Digital
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Samsung is set to launch two different versions of its new flagship phone, one of the two designs will have a screen that curves round its sides. The Galaxy S6 Edge will use the feature to provide a quick way to stay in touch with select contacts, and to alert owners of important information. It will be priced higher than the standard S6 version, which has all the same specification just without the curved screen.
Ikea has unveiled a variety of furniture which is fitted with wireless charging spots for mobile devices. This allows you to charge your phone around your home using the Home Smart range which will initially include items such as lamps, bedside tables and coffee tables. Charging pads can be placed on any surface throughout the home and office environment. Ikea has used the wireless charging standard QI, which is also supported by Samsung in its latest handset, the S6.
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We were happy to kick off this year's series of Internet Leaders Dinner with the lovely Gracia Amico, CEO of PetsPyjamas.com. For those who are not familiar with the brand, PetsPyjamas is the UK number one lifestyle website for smart pet owners, that not only provides a vast range of pet accessories and services, but can also arrange pet-friendly holidays suggesting hundreds of hotels where pets are more than welcome. The sector is growing exponetially as a social phenomenon- Pet owners are increasingly treating their cats and dogs like members of their family and the commercialisation of this trend seems like a natural path to follow for retailers.
The company started a few years ago selling only accessories, which is a low margin business but then they found an opportunity to enhance the company further by adding in pet friendly travel services.
The first tip that she gave to the interested audience was to take care of the customers- it is hard work and it might be expensive, but it's definitely worth it! PetsPyjamas for example treat their customers and their beloved pets by placing a personalised gift box full of accessories, with a picture of the pet on top of it into the hotel room that they booked. That said, personalisation is another big thing- one of the aims of PetsPyjamas in the last few years is to create a community where customers can post the pictures of their holidays or where they can even help a charity by adopting a pet! All this was possible thanks to a smart strategy of customer care, approaching pet friendly hotels and sealing good deals with them.
What is in store for PetsPyjamas in the future? The market is so broad and the competition is really high so they will have to keep on focusing on customer relations and on building the community, this is their main differenciator. A possible step is to create their own products and maybe, why not something related to a movie?
We would like to thank all the guests for attending the event and Gracia Amico for all the brilliant insights. A big thank you to our partners Oban Digital and FaR Partners for making the dinner possible.
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YOUTH MARKETING STRATEGY LONDON: 10-11 MARCH 2015 There's still time to get a ticket to Voxburner's Youth Marketing Strategy event which takes place next week. It's Europe's largest youth marketing conference with delegates from brands, agencies, charities and universities coming together for 2 full days of youth marketing knowledge, case studies and trends. Speakers include Mumsnet, Twitter, Airbnb, YPlan, Thorpe Park, MTV, Kopparberg, giffgaff, Microsoft Mobile UK. See the full speaker line-up and agenda.
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Digital Media Strategies takes place 9 – 11 March 2015 at Kings Place, London. It brings together a global audience of over 400 CEOs and senior leaders from news, magazine, broadcast, B2B, STM and digital pureplay media businesses. Over three days of case studies, analysis, workshops, training, round table discussions and tailored networking opportunities, it focuses on the key strategic challenges behind developing a profitable and sustainable media business in a digital world. For more details please click here.
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Dublin plays host to the 2nd European Augmented Reality Marketing Conference on April 29th. Keynote speakers from USA, UK, Hong Kong, Netherlands and Ireland will hear how AR is set to become a crucial part of the digital marketers arsenal. Among the keynote speakers is Tomi Ahonen, global mobile marketing author, who has dubbed AR' The 8th Mass Medium'. Among the sectors highlighted by case-studies and presentations are FMCG, Retail, Tourism and Property. Delegates will also get hands-on opportunities to try the latest AR, VR and wearables at the conference expo. More information www.armarketingconference.com
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We take a hands on, human led approach, which sets us apart from highly automated software generated reports. We review all aspects of your brands online presence. Taking a team-based approach to researching, testing and documenting our findings. We believe that the best digital reviews are carried out by impartial individuals who are experienced brand guardians, web designers and developers. We create an online report: http://www.digitalbrandreview.uk/project/sample-report-acme/. We also offer a face-to-face meeting to go over our findings in more detail and make any recommendations. To find out more give me a call on 07932 820764 or email sally@phenotype.net
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