News, views and events
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We hope you're enjoying the summer sunshine, and wanted to remind you not to forget to join KPIT and SAP for their live webinar and Q&A on Thursday 15th September from 2-3pm GMT.
Perfecting your Customer Service will showcase how Bona, leaders in hardwood floor care products, has been driving innovation through its work with SAP Hybris solutions, to provide the ultimate customer experience. Hear from: - Thomas Malmqyist, CIO, Bona
- Todd Schutte, Director of Training, Bona
- Valerie Patmore, Director, Hybris Solutions
And find out how real-time exceptional customer service can impact your brand, how you can speed up call resolution significantly with effective technology and how fast, accurate search results and in-memory analytics can help address customer issues via social, web, phone, and self-service channels in record time. Click here for more details and to sign up.
And given that this week's Reflections is all about innovation and how we need to rethink it, don't forget to sign up for our new event e-Innovation: The New Era of H2H on Tuesday September 20th at Rich Mix from 1:30pm to 6:00pm. Book your ticket now, and hear from: - Nick Lansley, Innovation Insider
- David Smith, Director Omnichannel, GS1 Global
- Adrian Moss, Monetate
plus a range of technology innovators, with developments that can help your business to grow, including Airport and GoInStore.To find out more about how innovation can impact your business, how to assess what works for you and your customers, and to understand how to make innovation work for you. This event will stimulate ideas, instigate discussion, build an understanding of what it means to embed innovation throughout the business – all while showcasing some of the latest tech to help you evolve your business. Editor at Mixing Digital
Reflections: H2H is what matters now
The news that Facebook and Adblocker have started to battle, that traffic to the top 25 sites has fallen from Q1 to Q2, that consumers are consistently reporting disappointment with advertising, marketing and overall experience means one thing.
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The “scientifically proven” way to catch someone’s eye
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Benchmark your email personalisation
Don’t forget to complete the Smart Insights survey. Complete it anonymously and receive a free copy of the final report, which should help you benchmark your performance, and find ways to increase email relevance and sales.
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Quality branded content “outperforms pre-roll ads’: Nielsen
The latest research from Nielsen reported three key takeaways on video trends that can help brands deliver strong content, which also resonates with and builds audiences: 1. Branded content can drive higher brand recall and brand lift than pre-roll
2. When viewers enjoy content, they view the integrated brands more favorably
3. Partnering with a publisher can drive ad impact Read more about it on Netimperative
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Instagram rolls out business profiles to increase advertiser insight
Instagram has launched a new set of tools, called ‘business profiles’ intended to help advertisers stand out on the platform. The new profiles come with ‘contact’ buttons, a mobile analytics suite and the ability to promote its posts to user’s newsfeeds using Facebooks ad experience.
Read more at The Drum
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Personalised marketing: Untapped potential “in over 50% of consumers”
A recent study from Amaze One shows that brands need to fine tune the balance between personalisation and personal invasion. The study suggests that 70 per cent of consumers are concerned about the way personal information is collected and only 18 per cent feel they have some degree of control over it. Data sharing is done on a value exchange basis and brands need to work harder to make it work. Read more about this on Netimperative
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Retailers must embrace social as part of omnichannel strategy
It’s definitely time for retailers to do more, not only to engage with consumers via social media sites, but also to develop experiences that enable a consumer to buy from their social channel engagement, taking them seamlessly through to checkout. Read more about it on Internet Retailing
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The mobile disconnect: advertisers and mobile operators ‘not living up to consumers’ expectations
Mobile platform Unlockd‘s report, highlighted that less than half (47 per cent) of consumers consider their mobile advertising experience to be positive. Read more about it on Netimperative
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SMS reaps big rewards – but most retailers ignore it for customer engagement
Has the potential of SMS been underestimated? Online retailers who use SMS to interact with customers are seeing improved customer experience, increased revenues and improved marketing and customer service efficiency – however only 29 per cent of merchants actually use it. Read more about it on Internet Retailing
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Act now to prepare for Black Friday and Christmas, retailers warned – especially if you sell overseas
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