Now in its third year, the Show continues to build on its reputation as an unmissable event for marketing professionals eager to keep their finger on the digital pulse and stay ahead of the competition.

The importance of digital marketing

More than a buzz-phrase, digital marketing is present for all to see in today’s multi-screen, multi-platform society. For managers, a clear digital strategy is integral to evolving an online personality that draws as many businesses as possible into the conversation about your brand.

But a high number of marketers are still failing to capitalise on the very effective marketing methods involved. If many firms are aware of the need to embrace digital marketing, far fewer understand the term and know how to implement a key strategy to best effect.

Surround yourself with the right people

At the Digital Marketing Show you’ll meet industry specialists who can point you in the right direction according to your requirements and experience. Across two days the show attracts a senior audience of decision makers and budget holders who know what considerations businesses need to be making when putting together a cohesive digital marketing strategy.

Also in attendance will be marketing professionals who have a clear vision of what the future may hold across all digital marketing disciplines. You’ll find out the questions you need to be asking to reach the advice and resources you need for your business going forward.

The Digital Marketing Show brings experts shoulder-to-shoulder with to marketers who are newer to the scene, creating a collaborative dynamic in which everyone feels able to express themselves. Visitors are guaranteed to find answers, inspiration and a whole host of fresh ideas.

But don’t take our word for it...

Below are just a few of the messages tweeted by visitors to the Digital Marketing Show.

• @Futurform: Brilliant day at the #DigitalMarketingShow yesterday! Great to see such a good turnout! @DMSLDN

• Allie @zegirrl: I had a great time yesterday - interesting talks & people, fun all round! #DigitalMarketingShow #ecommerce

• @bespoke4business: Intriguing day out at the #DigitalMarketingShow lots of new ideas and potential integrations

• iPageDesigner: Interesting meets & seminars at the #DigitalMarketingShow London yesterday. More tactics and ideas to work.

• Sally Louise Day @sallybows: ACE time at the #DigitalMarketingShow today with @greenshoulders, feeling inspired & motivated to get more digital!

Featuring speakers from Google UK, ITV, Yahoo, Forbes Media, Ministry of Sound, and Dominos, the Digital Marketing Show is THE place to get up to speed with the digital marketing tools and trends that will ensure your business is digitally competitive in 2016 and beyond.

You can book your FREE ticket by visiting
www.digitalmarketingshow.co.uk

MOO has partnered with paper manufacturer Arjowiggins Creative Papers to upgrade the humble business card: the interactive Business Cards+ with NFC technology deliver a range of digital actions and smart functionalities that are defined by the customer.

To use Business Cards +, the user taps their card onto an NFC-enabled device, such as a mobile phone, to deliver a range of pre-loaded content.  

The interactive nature of the physical cards is made possible by Arjowiggins Creative Papers’ PowerCoat technology and their Alive! connected papers.

PowerCoat, launched in 2012, is an ultra-smooth paper developed specially for the printing of electronic circuitry. Two years later, the company announced the addition of Alive!, where electronics are pre-printed onto a PowerCoat paper base by using silver inks. 

A tiny silicon chip is then embedded into the circuitry, before thin grades of the company's fine paper are laminated onto both sides, completely hiding the circuitry. The final product is then printed conventionally.

Jonathan Mitchell, MD of Arjowiggins Creative Papers, explained: “We are proud to work with the formidable and forward-thinking team at MOO for the launch of their Business Cards+ range. We’re convinced that these connected business cards will revolutionise the way people interact and will become the new norm.”

The Business Cards+ are driven by URLs that a user can change even after the card has been handed out. The advantage of such dynamic business cards mean that:

•  Creatives can always have an up-to-date portfolio of work to show customers
•  Entrepreneurs can give direct access to download their start-up’s app
•  Networkers have the next generation referral card to maximise their influence
•  Retailers can swiftly link to price lists and new stock 
• Fashion designers can constantly update their latest collections
•  Event planners can keep a track of attendees

MOO’s founder and CEO Richard Moross says: “Business cards are the most successful networking technology of all time, but they’ve been the same for centuries. Of course we love print, but because we also love the web we wanted to bring those two worlds together, making paper more useful than it’s ever been.”

“As soon as we saw this technology we knew we had to develop it. And it’s taken us over two years to get it right, but loving technology and being design-minded people, this was something MOO was meant to do. It provides us with an enormous commercial opportunity, but really it’s all about our mission to help our customers to stand out. Now for the first time we’re able to give them a whole new digital as well as paper world. We can’t wait to see how they use it.”

LAST CHANCE FOR EARLY BIRD TICKETS TO INTERACT LONDON

On 20 - 21October 2015, Interact London will be descending on the beautiful settings of The British Museum for two days of cutting edge talks from some of the leading thinkers in the UX, IA and Design world. Among the names confirmed so far are the great minds of Anjan Chatterjee, Todd Wilkens, and Steve Portigal. All of the confirmed speakers can be seen here and they will be unveiling lots more in the coming weeks so make sure you keep an eye on Interact London’s twitter for regular updates.

This is your last chance to grab your Early Bird tickets, with the offer available until Thursday 30^th April with two day passes available for just £300* + the usual fees and VAT. Grab yours today, here >>

Ticket cost covers refreshments including pastries on arrival, teas and coffees throughout the day and buffet lunch.
If you have any questions, are interested in speaking at Interact London or would like to discuss sponsorship opportunities, please contact interactconf@nomensa.com or call 0117 929 7333