Mixing Digital: Events and News Round-up
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It seems that marketers are not paying enough attention. A recent report says that the over 50’s are willing to spend significantly on luxury travel, but marketers are failing to use channels most relevant for that age group which, in light of a new study that shows ads need to be seen for 14 seconds for consumers to engage, could be a critical point for all advertisers and agencies. We have two great Ecommerce Club events coming up for you to add to your diaries Ecommerce Club Working Lunch London: The Art of the Possible - Small but Mighty taking place on Tuesday 18th October at the newly opened design space, Clerkenwell London. The event takes a look at how smaller ecommerce brands can expand, despite concern about resources. The process of developing from a multi-channel to an omni-channel business can seem daunting but join us, our new partners Lightspeed, who will be explaining how consolidating cross channel business information could help simplify processes, maximise profitability and increase customer loyalty. We will also be announcing a year long live case study with our second speaker, Charlotte Zimbehl, who runs a contemporary womenswear brand specialising in outerwear and would welcome your input. Then we travel to Dublin on Thursday October 27th for the Ecommerce Club Working Lunch Dublin: Convert your Mobile Traffic into Sales taking place at restaurant FortyOne. We will be discussing how to optimise user engagement and traffic on your mobile site. To attend register here
Please note all Ecommerce Club lunches are for retailers only, no vendors or consultants
We look forward to seeing you soon Charlie Lines
Director Mixing Digital
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Holland & Barrett has rolled out its order in-store offer across its 700 UK stores following a successful trial across 22 stores in the North. Read More At The Ecommerce Club
Investment drives online growth at Moss Bros
Pre-tax profits at Moss Bros rose 30 per cent to £3.7 million after the retail and suit hire company’s new strategy of appealing to a younger, more fashionable crowd appeared to pay off.
Pre-tax profits at Moss Bros rose 30 per cent to £3.7 million after the retail and suit hire company’s new strategy of appealing to a younger, more fashionable crowd appeared to pay off. Read More At The Ecommerce Club
A new study on viability, gaze time and clutter has shown that online ads must be on screen for at least 14 seconds to have any chance on being viewed. Read more at Netimperatve
BlackBerry stops making its own phones
BlackBerry will stop making its own phones, the company says. It will now outsource hardware development to partners so they can focus on software development instead. The BlackBerry smartphone fell out of favour after the arrival of the iPhone in 2007.
BlackBerry will stop making its own phones, the company says. It will now outsource hardware development to partners so they can focus on software development instead. The BlackBerry smartphone fell out of favour after the arrival of the iPhone in 2007. Read More At CBS News
Loyalty schemes popular in the UK: study
59% of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme according to a new study by global loyalty marketing agency, ICLP. The study reveals that loyalty schemes encourage consumers to use brands with schemes more than those who don’t have them. This is particularly true of Baby Boomers, with 74% saying they would more than likely spend more with a brand who has a loyalty programme.
59% of British shoppers would be encouraged to spend more with a brand if they had a loyalty programme according to a new study by global loyalty marketing agency, ICLP. The study reveals that loyalty schemes encourage consumers to use brands with schemes more than those who don’t have them. This is particularly true of Baby Boomers, with 74% saying they would more than likely spend more with a brand who has a loyalty programme. Read More at Netimperative
Size doesn’t matter for ad placement: research
According to a new study looking into the viewability trends across platforms, the Integral Ad Science H1 2016 Media Quality Report, reports thatSkyscraper ads were the ad format with highest viewability, followed by double MPUs and billboard ads, one of the IAB’s Rising Star formats.
According to a new study looking into the viewability trends across platforms, the Integral Ad Science H1 2016 Media Quality Report, reports thatSkyscraper ads were the ad format with highest viewability, followed by double MPUs and billboard ads, one of the IAB’s Rising Star formats. Read More At Digital Strategy Consulting
Over 50’s spend more on travel, but marketers fail to target
The over 50’s are keen travellers and are willing to spend £5k for off peak travel abroad with luxury destinations being top on their list. Travel brands, however, are not serving the relevant ads on the relevant channels to market to this audience.
The over 50’s are keen travellers and are willing to spend £5k for off peak travel abroad with luxury destinations being top on their list. Travel brands, however, are not serving the relevant ads on the relevant channels to market to this audience. Read More At ExchangeWire
New networking platform for LGBTI community
New work platform myGwork is an online network for LGBTI professionals, which helps businesses promote their LGBT-friendly credentials. myGwork and GayStarNews will now work together to promote diversity and inclusion for LGBTI professionals and graduates.
New work platform myGwork is an online network for LGBTI professionals, which helps businesses promote their LGBT-friendly credentials. myGwork and GayStarNews will now work together to promote diversity and inclusion for LGBTI professionals and graduates. Read More At Digital Strategy Consulting
Publishers positive despite Brexit
An AOP survey finds publishers increasingly positive, despite the rise of ad blocking, increased commoditisation of display advertising, as well as the economic uncertainty around Brexit.
An AOP survey finds publishers increasingly positive, despite the rise of ad blocking, increased commoditisation of display advertising, as well as the economic uncertainty around Brexit. Read More At The Drum
Is mobile the future of money?
41% of Brits currently view the mobile phone as their preferred payment choice in a recent study by Mastercard. The Impact of Innovation study looked at the opinions and attitudes to technology among 23,000 consumers in 23 different countries across Europe, the Middle East and Africa.
41% of Brits currently view the mobile phone as their preferred payment choice in a recent study by Mastercard. The Impact of Innovation study looked at the opinions and attitudes to technology among 23,000 consumers in 23 different countries across Europe, the Middle East and Africa. Read More At Netimperative
IAB showcasing new non-invasive ads to fight ad-blocking
The IAB are showcasing a new portfolio of online ad formats, and intending to dramatically reduce their current portfolio of 33 different ad formats. The new formats from the IAB Tech Lab have been chosen based on a combination of industry feedback, consumer research and testing.
The IAB are showcasing a new portfolio of online ad formats, and intending to dramatically reduce their current portfolio of 33 different ad formats. The new formats from the IAB Tech Lab have been chosen based on a combination of industry feedback, consumer research and testing. Read More At IAB
Mobile site development equal to desktop: IAB Europe report
New research from IAB Europe shows that mobile site development has caught up with desktop sites. The report aims to encourage and inspire brands to develop their mobile sites further in the context of a mobile first consumer environment. We will be touching on this at our Ecommerce Club Working Lunch Dublin: Convert mobile traffic into sales on October 27th.
New research from IAB Europe shows that mobile site development has caught up with desktop sites. The report aims to encourage and inspire brands to develop their mobile sites further in the context of a mobile first consumer environment. We will be touching on this at our Ecommerce Club Working Lunch Dublin: Convert mobile traffic into sales on October 27th. Read More At IAB Europe
Mercedes Benz create interactive Periscope Campaign
Mercedes Benz has for the first time launched three new SUV’s into the Italian market at the same time. To introduce them Mercedes Benz created a live digital event which combined two innovations to enable the first interactive treasure hunt on Periscope.
Mercedes Benz has for the first time launched three new SUV’s into the Italian market at the same time. To introduce them Mercedes Benz created a live digital event which combined two innovations to enable the first interactive treasure hunt on Periscope. Read More At Digital Strategy Consulting
The return of British Home Stores
BHS made a comeback last Thursday just one month after the brand closed its last remaining high street store. BHS.com will initially launch selling the brand’s popular lighting and home furnishing range, before adding clothing lines and kitchen and dining ranges over the coming months.
BHS made a comeback last Thursday just one month after the brand closed its last remaining high street store. BHS.com will initially launch selling the brand’s popular lighting and home furnishing range, before adding clothing lines and kitchen and dining ranges over the coming months. Read More At The Guardian
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