Great Offers are Waiting for You!
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We have many new events coming up in the next few weeks that are a must attend for digital professionals! Starting with our free half-day seminar for retailers Looking Ahead: The Future Evolution of Online Retail in the Next Decade taking place next Wednesday at Carlton House Terrace.
Looking Ahead: The Future Evolution of Online Retail in the Next Decade
Date: Wednesday 22nd October
Overview: Expert advice comes from a selection of specialists in the personalisation and multichannel fields. In addition, guests will hear from leading retailers such as Lux-Fix who are already maximising the world of the digital-savvy shopper including our expert partners SLI Systems, MoPowered and Reevoo.
During the afternoon we will explore how online retail is changing the way consumers use the internet, where they use it from and how they research and purchase goods. Whether this is via mobile sites and apps, consumer reviews, site search, personalisation or social media likes and shares, in today’s digital retail landscape, it’s crucial that retailers stay connected to their customers and cover every tool available to effectively sell online.
Media Partners: IMRG, Direct Commerce Magazine
Click here to book your place. Please note this event is FREE for retailers and brands only, so sorry on this occasion no vendors will be offered a delegate place.
Internet Leaders Dinner: The Trials and Tribulations of Digital Transformation
Date: Thursday 13th November
Overview: Our speaker will be Chris Ketley, Director of Beechgate Consulting, consultant and senior interim manager in Digital Customer Transformation and Online Business Development – previously at Aviva, HSBC Commercial Banking, Bupa, Pru Health and currently at EDF Energy. At this evening’s dinner Chris will provide insights and top tips on managing digital transformation, a process that he has implemented in many different organisations. He will share his experience and provide practical advice on the challenges of getting started, barriers to progression, securing senior stakeholders buy-in, planning an effective strategy and practical advice on delivering change within established big brand businesses.
Please book your place here.
Creating the Ultimate Customer Journey Roadshow- Dublin
Date: Tuesday 18th November
Overview: At this one day conference taking place in Dublin, supported by our partners SLI Systems, Feefo and dotmailer we will focus on creating the best journey for your customers. Please book your FREE delegate place here.
Media Partners: IDMA, UXPA, IXDA
Inspiration –Think Again
As a member of Mixing Digital, we are pleased to offer you an exclusive discount to Digital Doughnut’s next event, Inspiration –Think Again on the 23rd October 2014. This is a follow up from their Inspiration – The Life Cycle of Ideas event last year. These events are designed to evoke creativity to motivate and of course, to inspire all marketers.
The day will involve short snappy 20 minute TEDTalk style presentations followed by an informal networking session. It will be a celebration of creativity, ideas and innovation. To redeem your exclusive discount, please visit the event page and enter the discount code MD20.
Where: The Royal Geographical Society, London. SW7 2AR When: Thursday 23rd October from 8:30am to 5:00pm.
Digital Sparks
We are looking for a few more vendors to speak at our quarterly Digital Sparks Event that will take place on Thursday 20th November in Central London. Previously we have had sponsors such as, SDL, Livelink New Media, Adestra, Channel Creator, Newscred and more. For this event we have signed up Social Noise so there are five more opportunities to present. At the event our sponsoring companies will be speaking about omnichannel, how consumers are purchasing from the web and the journeys they take to do it. It is a chance for tech and digital companies to speak in front of interested brands and agencies as well as network over a couple glasses of wine. Our key note speaker for the event is Andy Beale, Head of Digital and Multichannel development at Tesco, F&F clothing.
Sponsoring the event would include...
- 10 Minutes speakers slot
- Full list of delegates
- 4 free staff tickets
- logo on event's landing page
- logo on all promotions and reminders
- and more
- Price - £995 + VAT
If you are looking to run a client summit, join existing partner events or run your bespoke event to create new business leads, then give our team a call on 020 8985 4249 or email davina@mixingdigital.com or ben@mixingdigital.com
Follow us on Twitter and on Linkedin to keep up with all the event news.
Take care
Miss Charlie Lines
Director and Founder
Mixing Digital
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Last week, Net Media Planet hosted our bi-annual Digital Breakfast Seminar at the Soho Hotel in London entitled ”The Personalised Path to Purchase.” The day began with a reviting presentation from renowned digital marketing specialist Matt Bush from Google. Doubleclick’s Rick Jones and Matt Bennathan from eXelate gave thought-provoking sessions ahead of Net Media Planet’s very own, insightful Sri Sharma. The ensuing client panel, “Leveraging the Omni-Channel Consumer,” consisted of retail industry experts James Dunford from Cotswold Outdoor and Gordon Newman from Life Style Sports, who were joined by Matt Bush and Sri Sharma. The event focused on how the changing consumer path-to-purchase will demand that brands embrace new personalised advertising strategies and technologies across Paid Search and Performance Display advertising. We explored topics such as consumer search trends and innovations; new 1st and 3rd party data practices; advanced audience profiling; personalised relevance; cross channel continuity and how to tackle the omni-channel challenge. From a marketing perspective, we view personalisation as the use of data to deliver a relevant and engaging experience to a consumer across digital channels and engagement points.Through this strategy we can provide a more effective form of advertising. In fact, according to Forrester’s research, campaigns that are personalised have a 19% increase in sales.
Written by Net Media Planet
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Revenge Porn Now Illegal Under New UK Law
Under new UK law it is illegal for people to post "revenge porn" pictures, images and videos on the internet and if caught can now face two years in jail under a new law.
Under new UK law it is illegal for people to post "revenge porn" pictures, images and videos on the internet and if caught can now face two years in jail under a new law. The new Criminal Justice and Courts Bill will have an amendment dealing specifically with the practice. Victims of revenge porn have found it difficult to have pictures removed from the internet and many sites where the images are hosted are based outside the UK, requests to remove content are often ignored and in a few cases, asking for removal resulted in more attention being brought to the images. According to information from eight police forces in England and Wales which kept data on this issue, there were 149 allegations of revenge porn made in the past two and a half years.
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Recognised for their continued contribution to the e-commerce industry, SLI Systems (SLI.NZ) defeated the competition to be crowned the winner of the “Best Product” at the eCommerce Awards for Excellence 2014. The event took place at the Marriott Hotel, Grosvenor Square in London as a follow on to the eCommerce Expo, one of the UK’s top events dedicated to internet retailing.
SLI, an e-commerce acceleration provider for mid- to large-size e-commerce vendors and Internet retailers worldwide, received the award for its site search product offerings – Learning Search and Rich Auto Complete – and for compelling customer-use scenarios.
For example, Chemist Direct, the UK’s leading online pure play healthcare and pharmacy, in a recent announcement communicated it has experienced dramatic conversion rate improvements of 175%, and search average order value increases of 196% with SLI. Also, search customers on the Chemist Direct site generate 43% of the total value of the site and have a 175% higher conversion rate than those who do not use search.
The highly prestigious awards, now in their sixth year, recognise the achievements of those who are raising the bar within the e-commerce sector, bringing together the standout talent in the industry. The awards also present an opportunity for retailers and organisations to gain the prestige of public acknowledgement as being leaders in their field.
“Gaining recognition for being a key player in the UK e-commerce industry is testament to the results our clients are experiencing and the hard work and dedication of the SLI team,” said Marcus Law, SLI’s head of marketing EMEA. “After showcasing SLI’s newly unveiled brand at the eCommerce Expo and with a rewarding turnout, winning this award further establishes us as the leaders in accelerating e-commerce by connecting shoppers with the products they are most likely to buy."
For more information about SLI Systems please click here
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Samsung claims to have found a way to make wi-fi data travel five times faster than it does currently. It said its engineers had overcome two significant technical problems that had restricted the transfer of data at well below its theoretical limit of 4.6Gbps. If the technology lives up to its promise, it would mean a 1GB file could be transferred in less than three seconds. Experts said it could take time for the tech to be built in to gadgets. Current wi-fi systems use 2.4 and 5GHz bands, and some can operate at speeds in excess of 1Gb per second. Samsung said it had managed to limit the amount of interference data travelling on different channels, suffered when many devices were connected to a wi-fi hub or hotspot. In addition, improvements to antenna had helped signals travel further and be less susceptible to getting lost while travelling. The breakthroughs mean data could travel at a rate of 575MBps (4.6Gbps). The first devices built to use the 60GHz wi-fi standard are expected to appear in 2015.
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