Newsletter - Newltter 5th May

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Say No to Bank Holiday Blues!
Book a place for our great events

Enhancing Global Performance: Exploring the Trends, Challenges and Technologies for Advancing International Exportation

With international opportunities expected to be worth £45 billion by 2020 companies should be looking to further expand and develop their international marketing strategies, but many face continually increasing competition and changing customer preferences.
Net Media Planet is creating a forum for industry thought leaders to delve into the ever changing dynamics of international exportation, and further explore how they grow, adapt, react and re-invent in international markets.
The night will be hosted by award-winning digital agency, Net Media Planet, with a special guest presentation from Google on the current and future economic environments of international exportation.

Canapés will be served prior to the event and all guests are invited to join us afterwards for a wine and cheese networking session.

Date: Tuesday 12th May

Time: 16:30 – 18:30
Location: Net Media Planet, Level 3, Suncourt House, 18-26 Essex Road, London, N1 8LN
Guest list includes: Hertz, Office, New Look, Bookatable, UKTI and Google

If you are a brand and if you are interested in attending the event please email maria@mixingdigital.com

Ecommerce Club Working Lunch Manchester: Global eCommerce in a Glocal World

This Working Lunch event is for retail marketers and ecommerce professionals to be able to network and share learnings and discuss issues with their peers. It is free to attend, a light lunch and drinks will be provided courtesy of UKFast and our founding partners Oban Digital, Certona, Greenlight/OneHydra.

Today Martin Harrison the Director of Ecommerce at Greenlight Digital will discuss the opportunities and challenges within cross-border selling and share the strategies and tools you need to successfully create a localised customer experience. This event is only open to people in retail and ecommerce roles, not vendors we're afraid.

Date: Wednesday 20th May
Timings: 12.30pm - 3pm
Location: UKFast Campus, Birley FIelds, Manchester, M15 5QJ
Guest list includes: Boohoo.com, Rattan Direct, LEDHut, Sockshop, Move Dancewear, Denby Pottery and more

If you are a retailer please click here to book your place.

Ecommerce Club Interactive: Taking Control of the Customer Experience for Success in Retail

The retail experience has been changing rapidly in recent times and we expect it to continue apace, so how do you keep up? By creating an online experience that fits within your customers lifestyle giving them true convenience and a consistent experience across multiple touchpoints. Understanding the single customer view, how people wish to pay for their goods, what influences them to purchase and how they wish to engage with your retail brand will help you meet these fast-moving customer needs.

Date: Tuesday 19th May
Timings: 1pm - 6pm
Location: DSTRKT, 9 Rupert Street, London, W1D 6DG
Guest list includes: Jamie Oliver, Clarks, John Lewis, Boots, Joseph Turner, Halfords, Harper Collins, Monsoon Accessorize and more

If you are are a retailer and are interested in attending please click here

Jivox Launch Party

There is just one day left to book your place at the Jivox Launch Party. Murly Tiwari, UK Managing Director will be delighted to welcome advertising agencies, retailers and brands at the exclusive DSTRKT Nightclub for some drinks and canapés at 6pm until the event wraps at 8:30pm. You will have the opportunity to meet and hear from Diaz Nesamoney, Founder and CEO of Jivox, a multiscreen ad creation platform, and have the chance to win a copy of his book 'Personalized Digital Advertising – How Data and Technology are Transforming How We Market'. For more information about the book please click here.

Date: Wednesday 6th May
Timings: 6.00pm – 8.30pm
Location: DSTRKT London, 9 Rupert Street, London, W1D 6DG
Guest list includes: OMD, Stella Mccartney, Telegraph, Carat, Havas, Dorothy Perkins, Sky, Hawes & Curtis, Zenith Optimedia, Oracle, City Index, First10, Hippodrome and more.

To register please click here.

Please remember to sign up for the Ecommerce Club membership and to follow @EcommClub and @Mixingdigital on Twitter. You can also keep in touch and join the LinkedIn group- The Ecommerce Club.
We look forward to seeing you soon

Take care

Miss Charlie Lines
Director and Co-founder
Mixing Digital

Chanel leads the way with digital pop-up store

The importance of the pop-up store is rolling out into the digital space, with news that from April 15th Chanel launched a pop-up digital store on Net-a-Porter.com, making Chanel’s products available online for the first time.
The limited-edition Coco Crush collection will only be available on Net-a-Porter for three weeks. Coco Crush is a six-piece collection consisting of five rings and one cuff, available in 18-carat white and yellow gold. The price of the jewellery will range from $2,049 to $19,762.
Fashionista reports that the “digital pop-up store “that Net-a-Porter will dedicate entirely to the Coco Crush collection will be “an entirely bespoke Coco Crush world” featuring 360-degree interactive photography and function on any desktop, tablet or mobile device. The report adds that Net-a-Porter’s tech team, working with Chanel, will build the entire application from scratch.
The exclusive partnership with Chanel comes on the heels of the recent news that Cie. Financiere Richemont SA is to merge Net-a-Porter is merging with Italian rival YOOX. That deal, expected to close in September, will create the world’s largest online retailer.
Richemont will own 50 per cent of the combined company, to be called Yoox Net-a-Porter Group, the Geneva-based owner of the Cartier and Chloe brands said in a statement. It will be traded on the Italian stock exchange.

Amazon doubles free delivery

Shopping with Amazon will now not be quite so handy, as they have just doubled the minimum spend that UK shoppers must make before they qualify for free deliveries.

Shopping with Amazon will now not be quite so handy, as they have just doubled the minimum spend that UK shoppers must make before they qualify for free deliveries. Shoppers now need to spend £20 instead of £10 to qualify for the company's super saver delivery service. The latest move comes at a time of historically low UK inflation rates, just a month after the US-based company posted a $57m loss (£36m) for its last quarter.

Facebook makes deal with Nokia’s Here Maps

Facebook and Nokia have got together and quietly made a deal to include the telecommunications company’s Here Maps into Facebook, Instragram and Messenger mobile versions, despite the intention of Nokia to sell its mapping division. The sale of the tool, which has an estimated value of $2bn (£1.3bn), has been confirmed by Nokia following rumours last month, with possible buyers including Apple, Samsung, Baidu, Yahoo and others. Facebook was also included in the list of potential buyers.

The Digital Marketing Show Mid-Term (13th May)

The digital world is evolving at such rapid pace that marketers cannot afford to miss a trick. The Digital Marketing Show Mid-Term is a one-day pop-up conference, designed specifically for marketing professionals, to make sense of the ever-changing digital landscape. The reality is that ‘digital’ doesn’t sleep and it is essential to keep up to date with all of the latest Digital Marketing opportunities and trends. With speakers from Google, Shutterstock & Three, Mid-Term is a source of professional information and advice for marketing practitioners.
Mid-Term takes place on 13th May, at the Institute of Education. As a valued Mixing Digital reader, we are able to offer you an exclusive discount of £30 - making each ticket just £69. Just use the promo code MIXINGDIGITAL here

SMX London 2015 (20th-21st May)

SMX, the world’s leading Search Marketing conference is heading to London on May 20-21. Programmed by Danny Sullivan and Chris Sherman, the authorities behind Search Engine Land, you can expect two days packed with the latest Search Marketing tactics, tricks and strategies!

The programme is ready and the speakers are confirmed. See some of world’s leading agencies and companies presenting cutting edge case studies and strategies.

Attend SMX and you’ll

• Meet the leading SEO & PPC professionals.

• Bolster your SEO & PPC skills and knowledge.

• Avoid costly mistakes and increase your worth to your company.

• Join the best search marketing conference of the year.

Book your place here and use the code MIXINGDIGITALSMX for a 15% discount

Decoded Fashion's London Summit (20th-21st May)

Discover the most disruptive technologies from around the world impacting fashion today at Decoded Fashion's London Summit. On May 20-21, 2015, supercharge your strategy with the newest ideas in ecommerce, in-store, mobile, wearables & social. Hear from the industry's innovators including: Amazon Fashion EU, John Lewis, Google, TOPSHOP, Harvey Nichols and more. Reserve your spot today with code MixingDigital10 for a 10% savings!

The Global E-commerce Summit Barcelona (8th-10th June)

The Global E-commerce Summit is the one and only truly global summit on online retailing. During three days, leading e-commerce experts, global brands and e-retailers from all over the world will be gathering under one roof. Industry leaders will be sharing their experiences and insights with delegates from more than 40 different countries! New this year are the US and China tracks with the latest facts, figures and business cases presented by inspiring speakers. The Global E-commerce Summit also offers excellent networking opportunities, a welcome reception, lunches, dinners, round tables, our Global E-commerce Party and the exclusive GES 2015 App, with relevant information and a contact list of all delegates. Check the complete exciting program!

Register now to be sure you won’t miss it!

Interact London (20th-21st October)

LAST CHANCE FOR EARLY BIRD TICKETS TO INTERACT LONDON

On 20 - 21October 2015, Interact London will be descending on the beautiful settings of The British Museum for two days of cutting edge talks from some of the leading thinkers in the UX, IA and Design world. Among the names confirmed so far are the great minds of Anjan Chatterjee, Todd Wilkens, and Steve Portigal. All of the confirmed speakers can be seen here and they will be unveiling lots more in the coming weeks so make sure you keep an eye on Interact London’s twitter for regular updates.

This is your last chance to grab your Early Bird tickets, with the offer available until Thursday 30^th April with two day passes available for just £300* + the usual fees and VAT. Grab yours today, here >>

Ticket cost covers refreshments including pastries on arrival, teas and coffees throughout the day and buffet lunch.
If you have any questions, are interested in speaking at Interact London or would like to discuss sponsorship opportunities, please contact interactconf@nomensa.com or call 0117 929 7333

Future Events

Fashion Digital (6th May)

BIMA Thirstday (7th May)

Software Design & Development (11th May)

Digital Shoreditch (11th May)

Software Design and Development (11th May)

The Social Media Results Conference- Future strategies (13th May)

The Sheerluxe eCommerce Conference (13th-14th May)

Digital Marketing Show Mid-Term (13th May)

UngaGeed 2015 (16th-18th May)

Mobile Brand Masterclass (19th May)

Digital Publishing & Advertising Masterclass (19th May)

Decoded Fashion London Summit (20th-21st May)

Email Marketing & CRM (21st May)

SMX London (21st May)

Smart Social Media Conference (4th June)

Ecommerce Europe Annual Conference (8th June)

Global ecommerce Summit (9th June)

Teradata Connect (9th June)

Future of Digital Marketing London (10th June)

Interio London (16th June)

Programmatic Masterclass (16th June)

Content Marketing Masterclass (16th June)

Digital Retail Seminar (17th June)

Digital Workshop: 10 Steps to Futureproof your Mobile Startegy (25th June)