Mixing Digital: Events and News Round-up
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Welcome back to new beginnings in 2017! Over the festive period we have seen Amazon announce plans for a flying warehouse and KFC turning to Instagram for the Kentucky Fried Football Challenge. But, with the festive season over we’re already day-dreaming about the summer, the seaside and beach holidays. Until we are lucky enough to get into the spring and summer months we have a raft of exciting events and networking opportunities.
We look forward to seeing you all at our Ecommerce Club London lunch on Tuesday 31st January from 12:30pm to 3:00pm at Gaucho Piccadilly with our partner Ingenuity Digital. In the digital landscape, data is king. Data beats opinion, and we have a huge array of tools that produce data. However, data alone is useless. Bringing our human experience and insight to data is what really makes it useful. In this talk, we'll cover how to use data points to ask "what next?" and craft compelling, useful stories from it. Data should be the jumping off point that allows us to look beyond our normally perceived world. By bringing our humanity to it, data can inform our content, message and understanding of our audience. Please register here
If you are a digital, IT, customer insight director or equivalent at a travel brand, please join us for lunch as part of the Travel Industry Seminar and Roundtable Series at City Social on Thursday February 9th. Hear from our keynote speaker Pieter Jordaan, Director of IT Engineering, TUI, Jonathan Burns, Consultant, CAJA Group and many other travel industry experts. As another significant year for the travel industry comes to an end, Sonata Software and SAP Hybris invite an esteemed panel of industry practitioners to take a step back and reflect on what has been achieved and what is possible in the near future for customer experience. We consider the various opportunities and challenges in creating a digital path to purchase, hear of experiences and learnings direct from the leaders of product companies, travel and hospitality businesses. We will talk about how to maximise ancillary revenues through cutting edge tech and other innovations. To register please click here
Join us again on Tuesday 7th February for the Ecommerce Club's Webinar with Neil McKay, CEO, Endless Gain, 'To see or not to see, that is the question’ from 12:00pm to 12:45pm. To get people to buy from your website, you need to be able to understand what makes them tick. Understanding the psychology behind what makes your customers return to your website over and over again and what they expect from you in terms of communications, context, offers and product is key to keeping them engaged and loyal to your business. Most of the decisions consumers make are subconscious and few are made consciously. There’s a world of difference between selling something to someone who instinctively knows what they want, to selling to someone who is consciously and laboriously weighing up their buying options. Please register here
We look forward to seeing you soon.
Take care Charlie Director & Founder Mixing Digital & Ecommerce Club
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Facebook faces EU fine over misleading information in WhatsApp deal
Facebook could face a fine of up to 1 per cent of its global revenue for allegedly misleading the European Union when it won approval to buy the WhatsApp messaging service in 2014. At heart, the issue is about the controversial linking of data between WhatsApp and Facebook which happened following the deal.
Facebook could face a fine of up to 1 per cent of its global revenue for allegedly misleading the European Union when it won approval to buy the WhatsApp messaging service in 2014. At heart, the issue is about the controversial linking of data between WhatsApp and Facebook which happened following the deal. Its saw links between WhatsApp information such as phone numbers to individual Facebook accounts, which also generated an angry response from privacy activists and various domestic regulators. Read more at the Ecommerce Club
Topps Cards hit by customer hack
The iconic collectable cards company Topps, which produces collectible cards including Star Wars, Disney's Frozen, Top Gear and the UEFA Champion League has been hacked.
The iconic collectable cards company Topps, which produces collectible cards including Star Wars, Disney's Frozen, Top Gear and the UEFA Champion League has been hacked. The company said hackers could have stolen customers' credit and debit card numbers, along with their associated security codes, in a recent breach. The New York based firm has said that the vulnerability has been fixed, although it did not say how many people had been effected or why payment details were at risk. Read more at BBC
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Streaming content to mobile devices is worth $220m to advertisers according to new research between GroupM parent Company WPP and Spotify. It also found that over 60% of streaming activity is done on mobile devices. They estimate that in the coming few years, ads aimed at people based on where they are or what they are doing - for instance at the gym, in the shower or cooking dinner while listening to music – that is, exhibiting “moods” or engaged activities, will account for $220 million in new ad revenue. Read more at the Ecommerce Club
GoDaddy to use Apple Pay for Online Store
The Internet domain registrar and web hosting company GoDaddy has started using Apple Pay on its online Store Platform, to aid merchants with increased mobile sales
The Internet domain registrar and web hosting company GoDaddy has started using Apple Pay on its online Store Platform, to aid merchants with increased mobile sales. The introduction of Apple Pay will enable customers to complete purchases from their iPhones without having to type any credit card information. Read more at Mobile Marketing Magazine
Whether it’s likely to be built or not, an analyst from CB Insights uncovered an Amazon patent application from 2014 for a floating warehouse to hover thousands of feet above its customers. The recent success of Amazon’s first UK drone delivery ahead of schedule makes it a possibility that the planned “airborne fulfillment centre utilising unmanned aerial vehicles for item delivery” could one day be a reality.
Read more at the Ecommerce Club
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KFC are running a game to coincide with the NFL playoffs. The game is Instagram based and is a ‘choose your own adventure’-style game. The game starts on KFC’s Instagram page, where thumbnails create an image of a footballer to guide the players. Users select the play they want to run and are then directed to a football field with a marker showing how far the ball progressed. Users then watch a replay of the gain before choosing their next move repeating the process, running new plays and advancing toward a touchdown. The stunt follows on from KFC’s earlier marketing around video games in which they set out to bring back the nostalgic social aspect of gaming.
Read more at Netimperatve
EU rules that UK snoopers charter is illegal
The so-called snooper’s charter – the ‘Investigatory Powers Act’ – will face a series of new legal challenges after the EU’s highest court ruled that a government’s “general and indiscriminate retention” of emails is illegal.
The so-called snooper’s charter – the ‘Investigatory Powers Act’ – will face a series of new legal challenges after the EU’s highest court ruled that a government’s “general and indiscriminate retention” of emails is illegal. The EU’s highest court found that only targeted retention aimed at fighting serious crime could justify serious interference by the state. Only targeted information gathering is justified, the European Court of Justice said, boosting the case against the general collection of emails, text messages and internet data. Read more at the Ecommerce Club
Yotpo launches ‘Push to Pinterest’
User-generated content marketing platform, Yotpo, has announced the launch of its latest feature, ‘Push to Pinterest’, which allows users to push their authentic customers photos directly to their Pinterest boards, increasing traffic and sales.
User-generated content marketing platform, Yotpo, has announced the launch of its latest feature, ‘Push to Pinterest’, which allows users to push their authentic customers photos directly to their Pinterest boards, increasing traffic and sales. Yotpo already allows users to push their pictures to Twitter, Instagram and Facebook but with Pinterest growing as an online community, this move was the latest step towards integrating user generated content marketing and social media to benefit consumers and brands. Read more at the Ecommerce Club
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November saw huge ecommerce sales in the UK, spurred on by Black Friday but also by massive amounts of discounting. Shoppers’ move to shop online this Black Friday helped to push November ecommerce spending up by 22.9 per cent, according to IMRG figures. But the latest IMRG Capgemini eRetail Sales Index shows just how far retailers cut their prices, with the average basket of electrical goods falling to £119. That’s 22.7 per cent less than at the same time last year – and 18.5 per cent less than in October 2016. Average basket values also fell, year-on-year, in footwear, gifts, menswear and womenswear. Read more at the Ecommerce Club
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Mush, the app launched for lonely mothers, has signed its second brand partnership, with Unilever’s Scandinavian household and personal care brand Neutral 0%. This follows October’s announcement of a brand partnership with Johnson & Johnson’s Aveeno Baby. Neutral 0% was launched 25 years ago in Denmark, but was only introduced to the UK earlier this year and is only available direct to consumer. The partnership will see Mush and Neutral 0% jointly create co-branded content for distribution within the app and on social channels, focusing on skin care and the brand’s Scandinavian heritage. Read more at the Ecommerce Club
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Just Eat, which listed in 2014, has announced the purchase of its online takeaway rival Hungry House, in a deal worth up to £240 million. The deal will see its acquisition of hungryhouse Holdings Limited from Delivery Hero Holding GmbH for an initial consideration of £200 million. A further cash amount of up to £40 million may also be payable, subject to the performance of hungryhouse between signing and completion of the transaction. Read more at the Ecommerce Club
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eCommerce Summit Event 2017
Charlotte Zimbehl
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eCommerce Summit Event 2017
Charlotte Zimbehl
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