Mixing Digital: Events and News Round-up
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Personal shopping appointments set up via a new omnichannel system have helped Debenhams boost footfall in 88 of their key stores across the UK. Marks and Spencer have joined numerous UK brands removing ads from Google platforms in fear that they are appearing next to extremist content.
Come and join Ecommerce Club London's Pop-Up Shop Event: Location – Talent – Technology, taking place on Thursday 20th April at Collective Plus, 56 South Molton Street, Mayfair, London, W1K 5LL. You’ll be able to engage with a range of luxury retailers with complementary products Charlotte Zimbehl, Stacy Chan, Faber Novella, Marina Skia, Fariba Soltani, Cecil Millinery and Beulah London who are collaborating in the Collective Plus pop-up retail shop. See the pop-up shop in action, speak to the retail owners, learn from our technology partner Lightspeed on how to turn bricks and mortar brands into digital ones, and how to achieve continued customer loyalty beyond the Pop-Up. Enjoy drinks and nibbles served throughout with brands including Wickes, KidZania, Coogan London, Dior Parfum, Cleen and David Hampton, with panel talks at 6:30PM. Please register here
Then on Wednesday 26th April we have the Ecommerce Club Dublin: Multichannel, Omnichannel and Marketplaces Lunch taking place at Restaurant FortyOne on St. Stephens Green. Ciaran Bollard, Managing Director of Kooomo cloud commerce platform will talk about how developing a digital commerce strategy today will future-proof your business. He will also explore how to stay competitive, as businesses have to act fast and smart. Ciaran will show how utilising multichannel, omnichannel, and marketplace strategies have helped Kooomo’s customers enter new markets, build brand identity and achieve impressive revenue growth. Please register here
Take care
Charlie Director Mixing Digital & The Ecommerce Club
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The high-street store Debenhams has increased in-store visitors in 88 key stores since rolling out an omnichannel appointment system where customers can book personal shopper sessions via their mobiles. Debenhams Personal shopping service has been available for more than 20 years, so the challenge was how to create more awareness of the service and encourage new user growth. Since the integration of the BookingBug last year there has been a 25% increase in booking for the personal shopping service, with the amount of online bookings doubling in this period.
Mansfield town centre goes digital
Mansfield a town in Nottinghamshire is the first town centre to use the ‘Rewarding Visits technology’. It allows local firms to benefit by adding offers and promotions to the platform in seconds which customers can view on their mobiles via an app or at the touchpoints.
Mansfield a town in Nottinghamshire is the first town centre to use the ‘Rewarding Visits technology’. It allows local firms to benefit by adding offers and promotions to the platform in seconds which customers can view on their mobiles via an app or at the touchpoints. As many as 120 retailers from well-known high-street brands, including Boots and Wetherspoon, had live promotions upon launch and they will be able to access valuable data on shoppers that have interacted with their offers both for ongoing marketing and additional promotional opportunities.
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The fashion brand Ted Baker has launched a new sitcom, which features a shoppable virtual reality film and Instagram story. It will tell the story of the Ted Baker family a perfectly normal suburban family – however the family aren’t quite as they seem. Ted Baker’s social channels have also been “taken over” by the Bakers story, allowing followers to finish off gossip stories started by neighbours getting involved in the fictional world of the Bakers and completing daily challenges. In addition, Ted Baker is rolling out a 360° shoppable film hosted on TedBaker.com, UK partner ASOS.com and Nordstrom.com in the US. Read more at Netimperative
McDonalds mobile ordering
Within days of McDonalds revealing their mobile ordering service in the US, MacDonald’s have launched a similar test with its mobile order and pay service at 22 restaurants.
Within days of McDonalds revealing their mobile ordering service in the US, MacDonald’s have launched a similar test with its mobile order and pay service at 22 restaurants. It is looking to roll out the service across the UK by the end of 2017. Users can select their nearest participating restaurant, pick their meal, then enter their card details to pay, then go to the allocated restaurant by scanning one of the QR codes inside. Orders can only be collected inside restaurants not at a McDonald’s drive through.
M&S pulls Google Ads
Marks and Spencer are another in the long list of brands removing ads from Google platforms in fear that it is appearing next to extremist content.
Marks and Spencer are another in the long list of brands removing ads from Google platforms in fear that it is appearing next to extremist content. The UK government removed its ads this month from YouTube after they appeared next to content from supporters of extremist groups. RBS, Lloyds and HSBC also announced similar moves over the weekend. Google has said it does not always “get it right” and will improve. As many brands leave the Google platform due to ad misplacement, Google has announced a three-pronged resolution to address the problem of ad misplacement and brand safety it will place more of an emphasis on policies, controls and enforcement. Read more at the BBC & The Drum
It looks likely that Adidas will move their TV advertising budget away from TV and into digital channels and are looking to quadruple its online sales by 2020. By using digital to reach those targets with a high focus on mobile. Read more at Netimperative
UK online retail sales were up +15per cent year-on-year (YoY) in February, according to the latest figures from the IMRG Capgemini e-Retail Sales Index, building on solid growth in February 2016 (+16per cent). For the second month running, the average basket value was at a seven-year high for that month of the year. Read more at the Ecommerce Club
A study by Realeyes and Mars has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75 per cent accuracy. Read more at the Ecommerce Club
Yahoo has launched a partnership with location specialist Statiq, which is to see Yahoo refine its ability to offer location-based targeted advertising for brands in the UK. As a result of its enhanced capabilities, Yahoo and Statiq’s first mobile location campaign for O2 increased store footfall by 2.3x for customers exposed to advertising. Read more at the Ecommerce Club
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Global E-commerce Summit Barcelona
Mixing Digital Newsletter
Charlotte Zimbehl
Taking place on 20 - 22 June, 2017 at the Queen Elizabeth II Conference Centre, London, eTail Europe is where European eCommerce innovators come to grow their businesses. Enjoy three days of learning and networking in an interactive format that promotes discussion and takeaways you can implement as soon as you’re back in the office – and make sure you have fun doing it! 1000+ attendees. 700 retailers and brands. That’s eTail Europe. Download the agenda and to learn more Visit
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Millennial 20/20 London will bring together 4,000+ Brands, Retailers, Corporates, Service Providers, Media, Entrepreneurs and Start-Ups. Hosting 200+ speakers across multiple conference stages covering a variety of industry sector tracks (including Marketing, Retail, Innovation, Fashion & Beauty, Travel & Hospitality, Food & Beverage, Sport, Entertainment and Media and Fitness & Health). There will be a host of "Future of" immersive showcases and start-up activations and a curated exhibition space showcasing the leading commerce solutions in Retail, E-Commerce, Marketing, Payments, Mobile, Social, Video, Big Data and CRM. Register Here
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