Newsletter - Book Today: Internet Leaders Dinner with PetsPyjamas

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This Month's Events

Phew it’s been a busy week with 1200 delegates to look after at the annual MetaPack Delivery Conference and awards. We’ve had some excellent feedback and really pleased to have pulled off such a smoothly run large event for retailers and carriers. Bring on TDC16!

Now we turn our attention to our next Internet Leaders Dinner with PetsPyjamas on Thursday 26th February. This dinner is set to be a great evening and joining us as our speaker is the CEO of PetsPyjamas, Gracia Amico. She will talk to us about the importance of truly understanding your customers and creating a shopping experience that (over) delivers on their needs. She will explain the approach PetsPyjamas have taken to achieve this, covering various channels of the business with emphasis on the ability to book pet friendly breaks. PetsPyjamas is the ultimate shopping destination for pet owners. They recently won the 2014 Retail Week Award for customer services initiatives, so it’ll be an insightful evening on how this brand has and will innovate. Guest places are £99.00 plus vat Register now.

If you haven’t had the chance yet to look at our newly launched site forThe Ecommerce Club take a look today. The Ecommerce Club is a platformfor ecommerce professionals to be able to share ideas, knowledge and best practice. The Ecommerce Club is a member-led group dedicated to encouraging and supporting those working in ecommerce. Building collaboration through information sharing, market insight, networking and events, we’re about bringing the industry together to develop best practice for an omnichannel future. For more information and to become a member visit our new website today www.ecommerceclub.org

We are also announcing our first Ecommerce Club Working Lunch event which will take place on Tuesday February 24and will discuss performance marketing and how it underpins revenue growth and customer service. You can sign up for free at http://www.ecommerceclub.org/events/the-ecommerce-club-working-lunch/

We are look forward to seeing you soon

Charlie

Uber sued over Driver Rape allegation

The Taxi Company Uber is popular all over the world,

however, in many countries Uber has been hitting the headlines for all the wrong reasons. An Indian woman who says she was raped by an Uber driver in Delhi has filed a lawsuit against the Taxi service in a US court. The woman who is 26 is accessing the firm of failing to ensure passengers' safety and she is seeking unspecified damages. Uber said in a statement that it was co-operating with authorities to ensure the "perpetrator is brought to justice". Last week Uber restarted services in Delhi, saying it had applied for a radio taxi licence and would improve safety by introducing features such as an "in-app emergency button".

Strange but True a Swedish office pops chips under staffs Skin

Has technology really advanced that much and would you be happy to do it yourself?

In Sweden, Epicenter, a new high-tech office Block have placed chips under all tenants and staff’s skin so now to gain access to the building they just need to hold their hands against it to gain entry. Inside they can do the same to get into the office, and use the photocopier. They all have a tiny RFID (radio-frequency identification) chip under the skin, the chip is the size of a grain of rice and in implanted in the hand.

Twitter admits the firm is failing victims of trolling

Twitter's chief executive Dick Costolo has admitted that the company "sucks"

when it comes to dealing with abuse and trolling on the service. In a memo to staff, which was then leaked to tech news website the Verge, he said that bullying behaviour on the network was driving users away he then promised tougher action to deal with abusers. A series of high-profile users have quit Twitter in recent months, citing online abuse. In his memo to staff, Mr Costolo wrote: "We suck at dealing with abuse and trolls on the platform and we've sucked at it for years. "It's no secret that the rest of the world talks about it every day. We lose core user after core user by not addressing simple trolling issues that they face every day." Twitter has promised that in the coming months it will bring in further user controls and improvements in the way users can report abusive accounts.

Digital Media Strategies 2015

Digital Media Strategies takes place 9 – 11 March 2015 at Kings Place, London.

It brings together a global audience of over 400 CEOs and senior leaders from news, magazine, broadcast, B2B, STM and digital pureplay media businesses.

Over three days of case studies, analysis, workshops, training, round table discussions and tailored networking opportunities, it focuses on the key strategic challenges behind developing a profitable and sustainable media business in a digital world.

The discount deadline for this year’s event expires January 30^th. Save up to £600

To register http://www.digital-media-strategies.co.uk/

Get a Brand Review by Phenotype Digital Review

Phenotype's Digital Review

enables you to take a quick dive under the skin of your digital marketing efforts to identify what’s working, what’s not and where and how you can make some effective changes. We take a hands on, human led approach, which sets us apart from highly automated software generated reports. We review all aspects of your brands online presence. Taking a team-based approach to researching, testing and documenting our findings. We believe that the best digital reviews are carried out by impartial individuals who are experienced brand guardians, web designers and developers. We create an online report: http://www.digitalbrandreview.uk/project/sample-report-acme/. We also offer a face-to-face meeting to go over our findings in more detail and make any recommendations.

To find out more give me a call on 07932 820764 or email sally@phenotype.net

February Events

The Category Conference – Tuesday 24th February

Technology for Marketing and Advertising – Wednesday 25th February

Internet Leaders with PetsPyjamas: More than Just a Website! – Thursday 26th February

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