Mixing Digital: Events and News Round-up
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With January almost over we have been looking at what’s been going on in the past week. Netflix’s subscriptions are soaring now they have become the place to discover new and exclusive shows, while Amazon’s Dash button has launched on device for Amazon Prime customers and the most customer-centric brands are revealed in a new report. Join our Ecommerce Club's Webinar: To see or not to see, that is the question taking place on Tuesday 7th February at 12:00pm to 12:45pm. Hear from our speaker Neil McKay, CEO, Endless Gain, To get people to buy from your website, you need to be able to understand what makes them tick. Understanding the psychology behind what makes your customers return to your website over and over again and what they expect from you in terms of communications, context, offers and product is key to keeping them engaged and loyal to your business. Open to all to register here Ecommerce Club London: Creating a consistent brand on & offline Date: Thursday 23rd February Time: 12:30pm to 3:00pm. This club event is focused on the hurdles of presenting a consistent approach to your customer whether you are a large high street retailer or a small boutique business. We have invited our partner Lightspeed and two SMB retailers, Papillon and Charlotte Zimbehl, to discuss how they have strived to achieve brand consistency and true omnichannel presence. Retailers please register here We look forward to seeing you soon.
Charlie Director & Founder Mixing Digital & Ecommerce Club
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The Global E-commerce Summit returns to Barcelona Returning for the 9th year The Global E-commerce Summit returns to Barcelona, taking place from the 12th – 14th June. The retailer-led event provides an opportunity to network and collaborate with fellow digital commerce stakeholders from leading international B2C brands and retailers. A leading international event hosted by Ecommerce Europe focused on critical trends and developments in digital commerce this time at the 5 Star Luxury Fairmont Rey Juan Carlos. This year’s event incorporates the Ecommerce Europe and Global E-commerce Annual Conferences for a single, high impact, powerful program. Explore how developing technologies, policies and business models meet consumer expectations that shape the future of digital commerce with a new format, improved features, programs, and in-store experience that include: - Keynote speakers, who know how to gain and maintain market share in a rapidly evolving digital commercial market
- Influential demographic focus groups that provide first hand insight direct from the consumers leading change
- Ecommerce Europe Policy Track that provides an open opportunity to discuss and prepare participants for new and upcoming e-commerce related EU legislation
- ‘What It Means’ wrap-ups that provide useful, actionable takeaways
- Hands-on EXPO with interactive kiosks
- And much, much more. . .
To book your place click here
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To See or Not to See
Last December, at the Ecommerce Club Manchester Christmas event, hosted by Endless Gain, we explored the process behind customer action. Understand what consumers see, and how, can help drive conversion in any site. For those of you who weren’t able to attend, we’re now running a webinar to ensure you don’t miss out.
Last December, at the Ecommerce Club Manchester Christmas event, hosted by Endless Gain, we explored the process behind customer action. Understand what consumers see, and how, can help drive conversion in any site. For those of you who weren’t able to attend, we’re now running a webinar to ensure you don’t miss out. Retailers have “lost touch with baby boomers by focussing on millennial shoppers UK retailers are failing to connect with the more affluent over 55s, according to a new report from retail loyalty agency ICLP. According to the research: • 82 per cent of over 55s say that even their favourite retailer doesn’t understand their needs • 2 in 3 over 55s say that they do not feel valued by their favourite retailer • Only 29 per cent said that they felt appreciated as a regular customer The research also looked at what Baby Boomers would like their favourite retailers to do in order to win their loyalty and encourage them to spend more. Read more at the Ecommerce Club
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Netflix’s subscriptions soar
In 2016 hundreds of films disappeared from Netflix – the result of a decision made by the streaming service to end key content deals with top studios and distributers.
In 2016 hundreds of films disappeared from Netflix – the result of a decision made by the streaming service to end key content deals with top studios and distributers. This was a bold move where they would no longer be your on-demand DVD collection, but rather the place where you discovered new and exclusive shows like the Crown, or the new extension of the Gilmore Girls. Now Nextflix Originals is becoming synonymous with quality.
Amazon have launched virtual dash buttons to make it easier for shoppers to buy products on its website. The actual buttons, which are small gadgets that enable one-click reordering, have been available to Amazon Prime subscribers since July 2015. Now those customer will have the same option of one-click ordering but directly from their devices.
Shoppers now expect personalisation to extend to the store
Shoppers getting used to convenience and personalisation online now expect those qualities to extend to the store, according to a new study. Research for the iVend Retail report, Omni Progress: Are stores getting better at delivering connected retail experiences?, was carried out in 2016.
Shoppers getting used to convenience and personalisation online now expect those qualities to extend to the store, according to a new study. Research for the iVend Retail report, Omni Progress: Are stores getting better at delivering connected retail experiences?, was carried out in 2016. It found that twice as many consumers (27 per cent) expected online personalisation to be mirrored in the physical environment in 2016 than did the previous year (13 per cent). More than half (59 per cent) of UK consumers felt the online experience was more personal than those that take place in the store, while 86 per cent said it was more convenient. Fewer UK shoppers felt that the store was outdated (16 per cent) compared to online shopping than in 2015 (20 per cent.) Read more at the Ecommerce Club
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Dunnhumby’s Global Customer-Centricity Index (CCI) shows that the world’s most successful retailers are those with a high focus on their customers and their needs. Retailers topping the list included, Tesco, Lidl and Aldi, Trader Joes with its focus on speciality needs and Waitrose, which excelled on its product range and service. Retailers saw their market share grow, representing significant business value for retailers who understand and meet their customers’ needs. Read More at Netimperative
Sainsbury’s teams up with Spotify
Sainsbury’s very first ad under the direction of Weiden + Kennedy has taken a different approach from its past creative, which for the last 40-years had been under the stewardship of AMVBBDO.
Sainsbury’s very first ad under the direction of Weiden + Kennedy has taken a different approach from its past creative, which for the last 40-years had been under the stewardship of AMVBBDO. Dubbed #FoodDancing, the TV ad features shots of fresh Sainsbury’s food interjected with black and white footage of real-life people dancing as they cook to a tune especially written for the ad by UK artist MysDiggi. Given the musical nature of the campaign, Sainsbury’s has also created the first Spotify Branded Moments sponsorship in the UK that will see it appear in vertical video ads on the app.
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Commerce 2020
Global E-commerce Summit Barcelona
Mixing Digital Newsletter
eCommerce Summit Event 2017
Charlotte Zimbehl
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Commerce 2020
Global E-commerce Summit Barcelona
Mixing Digital Newsletter
eCommerce Summit Event 2017
Charlotte Zimbehl
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