The dark colder nights are drawing in and with the festive season not so far away, the fake by mistake John Lewis advert was amazing, created by a student for his video course work and then mistakenly thought to be a real £7 million TV ad. That’s a feel-good story that makes us feel like climbing under fluffy blankets to ready ourselves for Black Friday & Cyber Monday as a quarter of all Brits are planning to shop over the sales weekend spending an average of £203 each.

Replatforming Breakfast: The Good, the Bad and the Downright UGLY!
Two seats have become avalable at Thursday's breakfast so please register is you can make it alogne for 9am, This event is for retailers only, no agencies please.
For more information and to book click here

Ecommerce Club London Christmas Party: Customer first
If you’re in the mood for a bit of early holiday spirit, why not join us for a festive evening on Thursday 1st December from 6pm till 10pm at the exclusive new venue Clerkenwell London. As a tonic for the post Cyber Weekend stress we are hosting an evening of wine tasting, matched with tasty food, learning and networking.
For more information and to book click here

Ecommerce Club Manchester Christmas Party: To see or not to see, that is the question…
To get people to buy from your website, you need to be able to understand what makes them tick. Understanding the psychology behind what makes your customers return to your website over and over again, as well as what they expect from you in terms of communications, context, offers and product is key to keeping them engaged and loyal. Most of the decisions consumers make are subconscious, few are made consciously. There’s a world of difference between selling something to someone who instinctively knows what they want, to selling to someone who is consciously and laboriously weighing up their buying options.  Join us for a pre-Christmas Manchester get together on Tuesday December 6th with presentations from Neil McKay, CEO of Endless Gain and others. Please also join us in some festive drinks, nibbles and networking throughout the afternoon. This event is for retailers only with the whole team welcome. No agencies though please. 
For more information and to book please click here

We look forward to seeing you soon.

Charlie Lines

Director & Founder

Facebook was told last week it must stop using data gathered from UK WhatsApp users to target ads on its main social network.

During Black Friday & Cyber Monday a quarter of brits are planning to buy and are expected to spend an average of £203, almost double that of last year.

One student’s coursework was mistaken for this year’s John Lewis Advert and has received more than 500,000 views since being uploaded earlier this year. 

With the festive season coming up so fast Hitwise reveals the product that the UK are already searching for this Christmas. 

In spite of the continuing economic uncertainty facing the UK online retail sales have been far stronger than anticipated so far in 2016, driven in a large part by mobile according to data from IMRG and Capgemini.

Recently Facebook has come under scrutiny for its ability for advertisers to sort by ethnic affinities which critics say allow discrimination based on race, gender and other factors.