With many marketers predicting the death of the cookie within the next 12 months, will we see the rise of people based-marketing budgets become stronger? UK supermarket chain Asda has launched a food waste matchmaking app, letting suppliers buy and sell food that would otherwise be dumped, and now kids have their own social network with Lego’s newly launched Lego Life.
We have some great Ecommerce Club events taking place over the next few weeks, so register today to book a place for yourself and colleagues to attend.
Ecommerce Club Workshop: Marketing Playbook
Date: Tuesday February 21st
Time: 6pm till 8.30pm
The Ecommerce Club would like to invite you to a workshop and networking session on the topic of how to use a lean innovation approach to identify and shortlist optimal marketing approaches for our live case study partner, outerwear fashion label, Charlotte Zimbehl. The outcome of this workshop is expected to be a series of different marketing approaches using different channels, across three budget sizes with the top 9 approaches identified by the teams taking part. We’ll explore what business efficiencies this brings and what the benefits could be for the customers. We have invited Susie Goldring, Innovation Consultant at Little Ghost, to moderate this workshop for retailer and ecommerce brand marketers or strategists please register here
Ecommerce Club London Lunch: Creating a consistent brand on & offline
Date: Thursday 23rd February
Time: 12:30pm to 3:00pm.
This club event is focused on the hurdles of presenting a consistent approach to your customer, whether you are a large high street retailer or a small boutique business. We have invited our partner Lightspeed and two SMB retailers, Papillon and Charlotte Zimbehl, to Hoxton Hotel Shoreditch to discuss how they strive to achieve brand consistency and true omnichannel presence. Retailers please register here
The Ecommerce Club Lunch: New Trends in Search Marketing, Successes & Failures
Date: Tuesday 28th May
Time: 12:30pm to 3:00pm.
Taking place at Malmaison, Farringdon, you will hear from Andy Headington, CEO of ADIDO our new Ecommerce Club partner who will talk about near coming marketing trends, recent updates that you might have missed (and have to know about) as well as new ideas to help increase ROI. We will also share some of our clients best successes and failures. Special guest speaker, action sports and lifestyle brand ANIMAL, will present a case study of how they have implemented their search marketing strategy and give other retail marketers some hot tips! Please register here
We look forward to seeing you soon and roses are our favourites!
Charlie
Director & Founder
Mixing Digital & Ecommerce Club
