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Find out what Everyone is talking about in Digital

This month is going to be full of great events, please find the details below and book your place.

Driving Internationalisation of the Online Retailer

69% of UK based online retailers are seeking to expand internationally, are you one of them? Book your place for Driving Internationalisation of the Online Retailer taking place on Friday 25th September and hosted by Tryzens, Demandware and Retail Assist.  
At this roundtable we will discuss the various approaches to international expansion and the key factors that influence success. Participants will be the first to share in new research of by Tryzens of eCommerce businesses seeking to expand their business. To register please click here.

Date: Friday 25th September
Location: etc Venues, Moorgate Tenter House 45 Moorfields London EC2Y 9AE Tel: 020 7763 6800
Timings: 8.00am - 10.30am 

Ecomerce Club Interactive:Content and Commerce

We are glad to announce that Mike Lowndes, Web and Ecommerce Architect at Travelodge will speak at our Ecommerce Club Interactive: Content and Commerce taking place in London on Tuesday 29th September. Please book your place if you are a retailer and if you want to learn more about how to produce and implement content as well as to use it to increase brand awareness and ROI. After hearing from renowned industry experts, participants will take part in Interactive Table Tasks. These will help you explore specific areas and questions, and enable a more detailed discussion about hot trends in ecommerce with your peers. For the full agenda and to book your place please click here.

Date: Tuesday 29th September
Location: DSTRKT London, 9 Rupert Street, W1D 6DG, London
Timings: 1.30pm - 6pm
Guests Include: Aquascutum, New Look, Moss Bros, Vision Express, Club Med, Dreams, Anya Hindmarch, Penguin Randomhouse, Trainline and more

The Ecommerce Club is kindly supported by our Founding Partners DemandwareAmplienceSalesforceCertonaOban Digital,  OneHydra/GreenlightNet Media Planet and UKFast.

Evolving Digital: How to stay relevant in a changing digital world

There is just one week left for Net Media Planet half day seminar on Evolving Digital: How to stay relevant in a changing digital world, which is taking place on the morning of Tuesday 22nd September at the Barbican Centre followed by a light lunch and networking from midday until 1pm
This event will focus on the changes in digital advertising, discuss how advertisers can stay ahead of current trends in consumer behaviour, and how to adapt their strategy to stay relevant. We will discuss the emerging areas and solutions that advertisers need to be aware of including, using creativity in mobile, the uprising of social ecommerce and what it truly means to be relevant. Please note that this event is for retailers only, to book your place click here.

Date: Tuesday 22nd September
Location: Barbican Centre, The Auditorium & Garden Conservatory, Silk St,  London, EC2Y 8DS
Timings: 8.45am - 1pm

The 5 Levels of Personalisation with guest speaker: Lands' End

Multi-channel personalisation is a priority for many brands this year, but with numerous technologies in the market and so many different definitions of personalisation, it can often be confusing to know where to start and what to do. Join Monetate and clients Lands' End at the fabulous Soho Hotel, London for their breakfast seminar on Wednesday 23rd September to find out more about the power of personalisation in online retail. Please register here.

Date: Wednesday 23rd September
Location: Soho Hotel, 4 Richmond Mews, London, W1D 3DH
Timings: 8.30am - 11.30am


We look forward to seeing you soon

 

Take care

Miss Charlie Lines
Director and Co-founder
Mixing Digital



10 Kidpreneurs to Inspire You
How to Start a Business Before You Graduate
Have you ever wished that you could break the space-time continuum and deliver wisdom from the future to your teenage self? What life lessons, learned the hard way, would you impart? Here’s what I wish I'd known 10 years ago:

Have you ever wished that you could break the space-time continuum and deliver wisdom from the future to your teenage self? What life lessons, learned the hard way, would you impart? Here’s what I wish I'd known 10 years ago:

1. You’ll never have this much time. Use it wisely!

While a typical full-time work week is 40 hours (unless you’re Tim Ferriss), the truth is many of us are working multiple jobs, or taking work home with us (it’s currently 10:25 PM, for the record). 8 hours of sleep is a luxury. I long for the days of spare periods, a 3:30 PM quittin' time, and free summers. You have more time in your preteens than you think.

LeiLei started designing jewelry at the age of 13. Three years latr, her hobby became the foundation for her business. For LeiLei, investing time in her business was rewarding because it was based in a passion. 

“I was 16 when I started. When I was in high school, balancing everything was pretty easy. When I got to college, I treated it as if it were any other part time job or work study. I set aside a few hours each week and fulfill orders. This got a lot harder around finals and holiday shopping season. I would try to multitask by studying and making jewelry at the same time. I work on the more time consuming aspects (new products, photography, website design etc) during breaks.” – LeiLei 

2. Take advantage of free resources – your school has a wealth of them.

Here’s a dose of reality: after high school, your education is going to cost you. Actually, so is everything else. This is your free ride, son. You’re bound to pay more for pretty much everything from bus passes to entertainment. Many schools are beginning to address the need for practical business skills, offering elective classes as part of the curriculum. Labs, studios and tech equipment are also at your disposal.

We first discovered Sydney when she became one of the youngest competitors in the Shopify Build A Business Competition. Along with her sister Toni, she founded Poketti with skills she’d learned in a 7th grade entrepreneurship class. Sydney honed business skills before her freshman year in high school, and continues to sell her invention – animal pillows with pockets for holding cell phones or tooth fairy treasures – in her Shopify store.

Bonus lesson: the girls responded to my email while in line for a ride at Disneyland – a reminder that it’s important to take time to just be a kid. 

“The key to making the most of the many opportunities Poketti gives us is to be prepared, optimistic, and confident in ourselves and our business. – Sydney and Toni
 
3. Use your built-in audience to your advantage.

You will never in your adult life, have such a captive audience at your disposal. Classmates become the best springboard for testing a product, and a school’s built-in network makes powerful word-of-mouth marketing easy.

Inspired by Lucja’s enthusiasm for selling charms to her friends at school, family-run Clicks Charms began as a jewellery business, but evolved into a direct sales platform for kids, aimed at teaching them valuable business skills. 

“Knowing how to start and run a business is very empowering and gives kids the tools to be successful, responsible and engaged adults. Almost any kid business can be successful with passion, a great attitude, organization, and discipline.” – Andrea, Stepmom

4. Make mistakes. The fall is much harder when you have a mortgage.

Starting a business at any age involves risk, especially when your family’s livelihood is dependent on it. Strike now while your expenses are low, and the roof over your head is guaranteed by someone else’s income.

Nick and brother Justin snubbed healthy treats as much as any kid, but their mom managed to instill good eating habits anyway. The duo started their own business when they discovered the immune-boosting benefits of bone broth – a food that also improves joint health, but was seemingly impossible to find. 

“When starting any kind of business there is a lot you don't know, and the only way to accelerate your learning curve is by trying many things. Trying and failing isn't something to avoid. Fail fast and learn faster.“ – Nick 

5. Get an education – life skills are student-debt-free.

Snagging my first job out of college was entirely attributed to my extra-curricular work through the student union. While it wasn’t my own business, it provided an opportunity to learn about business and government – skills not taught in art school. Don’t get me wrong: formal education has immense value, but it won’t make you an adult. "I think having your kids work on a business is a great opportunity for creating discussions about business (profit/loss, risk/reward, etc.),” says Doug Tetzner, whose kidpreneur sons run a business on Shopify.

Tucker Schreiber is a Doogie Howser for the millennial set. His name may be a familiar to some readers, as he's a regular content contributor on this blog. While he’s no longer a kid, it’s the experience he gleaned from his entrepreneurial childhood that landed him a seat two desks over from mine. He had several businesses under his belt before he could grow a sparse teenage moustache. In his posts, he’s speaking in first-person, doling out advice based on his own experience. You can’t buy street smarts.

“Being able to prove that you've been through the ups and downs of building a business and making money on your own is incredibly valuable, and in some cases more important than a piece of paper from college that says you went to school for 4 years.” – Tucker 

6. Leverage your parents’ grownup status.

You’re young. Your energy is boundless, and so are the possibilities. You can do anything, right? That is, in most cases, with the approval of your parents. As a minor, starting a business can be a bit tricky from a legal standpoint. In many places, you’re not old enough to enter into a legally-binding agreement, or hold a credit card in your own name. In Canada and the US, minors (under 18 in most cases) cannot sign contracts. But your parents can, on your behalf. (The US Small Business Administration advises that parents seek the counsel of an accountant and attorney.) 

Memphis-based Moziah started his handcrafted bowtie company when he was only 9. Since then, the dapper kidpreneur has made a deal on Shark Tank, and continues to run a successful ecommerce store on Shopify. With the help of his mom, of course. She’s an employee of the business, as is his grandmother.


His advice for other young people? "Figure out what you like doing then find out how you can make money doing it, then just let your passion drive your business". 

7. Do what you love – spin a hobby into a business.

Hobbies are naturally ideal business ideas for the kidpreneur crowd. And frankly, for anyone. Turn a love of animals into a local dog-walking business, or an affinity for sewing into an online apparel shop. Learn business and life skills while doing what you already do in your spare time. Earning extra money for tuition is gravy.

Super-kid Maya holds more titles than Holyfield. She’s a philanthropist, designer, activist and inspirational speaker who can code, write and draw, too. Moreover, she’s the CEO of Maya’s Idea’s, a business she started at 8 years old. She ships her own eco-friendly designs worldwide, and even caught the eye of Entrepreneur magazine. Maya’s Ideas was born out of the founder’s passion for technology and the environment.

How do budding entrepreneurs get their start, according to Maya? “First of all, it's important to know what your ideas are. Start an idea book, a journal where you can write down all of your ideas for your business. Whether it be a small thought that crosses your mind or the next big idea it's important to have it written down. Even if it doesn't seem important it may be very useful in the future.”

8. Give back.

Keep your good karma levels high. “Philanthropist” and “mentor” are mighty impressive words to add to your college application or LinkedIn profile. Donate a portion of profits to a great cause, or use what you’ve learned as a kidpreneur to help empower fellow young people. 

Stargaze Jewelry was a bright light in this year’s Build A Business Competition. Esma started a company inspired by her love of sparkly things, and built it through her influential Instagram account. Along with other young entrepreneurs, she also launched Ivory Ella – an ecommerce business donating 10% of net profits to Save The Elephants.

What advice does she give to other aspiring young entrepreneurs? “There will be some obstacles trying to stop you, people doubting you, but as long as you continue to do what you started and love, you will always get far and it will all be worth it at the end.” – Esma 

9. Know you’re worth it.

Look around at your competitors. What are they charging for the same product or service? If what you’re offering is of comparable value, price it accordingly. Have a parent or mentor assist you with pricing, or consult online resources

Carson ran several kidpreneur businesses from his home computer, and uses many of his self-taught skills in his current role at Shopify.

“At first I felt guilty taking money from people for doing something I loved doing. It took a long time to realize that they value the work I was doing more than the money they were parting with” – Carson 

10. Think bigger.

Raise your hand if your first job involved processed meats. Think outside of the boxed frozen patties, and consider the alternatives: do you have an amazing idea for a product to sell? Could you offer a valuable service in your neighbourhood?

In a recent article, Shop Jeen head honcho, Erin Yogasundram told New York Magazine that she scoped out internship salaries and realized she could do better. She founded Shop Jeen from her college dorm room three years ago, using the profits from reselling a generously marked-up Céline bag via an online marketplace. Her first foray into entrepreneurship, however, started at age 11, when she flipped autographs from MTV guest artists, making an average of $500 per week.

“I ask myself, ‘What would (WWE’s) Vince McMahon do?’ He’s had to lay people off, he’s had to deal with lawsuits from performers. He has 600 employees, 100 independent contractors, and has to put on five different live events a week. If he can handle all that, I can handle this.” – Erin, via The Cut 


Our kidpreneur consultants had the right mix of gumption, passion, and support to build successful businesses while prepping for exams and senior prom. Time travel aside, it may be too late for me.
But there's still time, young buck – get inspired by your peers and put your kid power to work!!

eCommerce is "not a profitable avenue" for Primark

Primark’s products are so deeply discounted, the company refuses to sell them online. John Bason, the chief financial officer of Primark’s parent company, Associated British Foods, has said that e-commerce is “not a profitable avenue.” A rep confirmed that Primark has no plans to begin selling online; its current website displays recent product for men, women and kids, but not for purchase.


Primark’s products are so deeply discounted, the company refuses to sell them online. John Bason, the chief financial officer of Primark’s parent company, Associated British Foods, has said that e-commerce is “not a profitable avenue.” A rep confirmed that Primark has no plans to begin selling online; its current website displays recent product for men, women and kids, but not for purchase.

Any company opting out of the digital shopping experience in 2015 risks appearing clueless. But for a retailer that sells high volumes of $10 jeans, $5 ballet flats and more items for mostly under $30 (price points lower than even Forever 21’s) with extremely quick turnover, keeping business firmly within the confines of brick-and-mortar isn’t a death sentence — in fact, it’s a lifeline.

“Primark has historically steered clear of e-commerce,” said Lucie Greene, worldwide director of the innovation group at J. Walter Thompson. “The price points of its clothing and products are so low, it doesn’t make sense.”

Greene explained that the cost of shipping an item for Primark could top the price of the item itself, and that rapid turnover of styles — like other fast fashion companies, Primark’s strength is in quickly replicating trending designs — would make online returns problematic.

“It would be operationally hugely expensive and difficult, and not necessarily worth it when you consider the margins,” she said. “Primark is a volume business.”

That volume translates to growing sales for the company, which was founded in Ireland in 1969 (where it’s branded as Penneys rather than Primark). Associated British Foods reported during second quarter earnings that Primark’s half-year revenue totaled 2.5 billion pounds, up 15 percent compared to the same period last year.

With its Boston store now open, the retailer will test whether or not a strictly offline retail model will resonate with American shoppers the same way it has in the U.K. Primark’s physical store approach is to build massive city flagship destinations, which, according to Greene, “lure crowds in droves” and serve as places where people can “gorge on affordable fashion fixes.”

“There’s a sense of energy, and the crowds grabbing at piles of clothes feeds the sense of frenzy,” she said. “Shopping there becomes an event.”

That crowd-fueled frenzy of scoring cheap, and cheaply made, trends in great quantity doesn’t have an equivalent online, where items are (usually) calmly and individually selected, then purposefully placed in a digital shopping cart for one more review before credit card information is dutifully typed out. However, according to the L2 and RichRelevance Omnichannel 2015 study, 64 percent of purchases in 2015 are “digitally influenced.” In six years, the study predicts that figure will near 100 percent.

For L2’s leading digital brands, like Target and Neiman Marcus, a cohesive online strategy isn’t only an e-commerce store, it requires an internal restructuring, cross-channel inventory tracking and a suite of different online shipping and delivery options. While a dedication to digital has been shown to pay off — L2 reported that 89 percent of its leading digital brands reported positive year-over-year sales growth for the first half of 2015 — L2’s study lead and intelligence group director Claude de Jocas said that omnichannel is far from one size fits all.

“Retailers have to figure out an economic model in making it sustainable, as well as how it makes sense for them as a business competitor,” she said.

Primark — at least so far in Europe — has found itself in a rare situation for a 2015 retailer: steering clear from spending resources on e-commerce, while still flourishing financially.

 

 

PARIS RETAIL WEEK THE NEW EVENT DEDICATED TO 360-DEGREE RETAIL

 Taking place from 21 – 23 of September 2015, PARIS RETAIL WEEK will brings the two trade shows E-commerce Paris and Digital(in)Store by Equipmag under one banner for the first time. This dual event will bring together brick-and-mortar stores and e-commerce professionals from around the world, making Paris the capital of Retail. 

Ecommerce Paris is the perfect mix between an exhibition and conference: more than 300 conferences held in plenary rooms where visitors learn from the brand’s winning strategies, and solution workshops, the visitor’s «tool boxes » providing practical solutions for business issues. 

Digital(in)Store by Equipmag is the new event dedicated to point-of-sale digitisation and connected commerce. Built around business meetings and innovative content, DIGITAL(in)STORE by Equipmag highlights the new point-of-sale technologies.

For more information, visit ecommerceparis.com and digital-in-store-event.com

Request your free access badge: http://badge.ecommerceparis.com/Default.aspx?idInvitation=BAN31&IdLangue=EN

LAST CHANCE FOR EARLY BIRD TICKETS TO INTERACT LONDON

On 20 - 21October 2015, Interact London will be descending on the beautiful settings of The British Museum for two days of cutting edge talks from some of the leading thinkers in the UX, IA and Design world. Among the names confirmed so far are the great minds of Anjan Chatterjee, Todd Wilkens, and Steve Portigal. All of the confirmed speakers can be seen here and they will be unveiling lots more in the coming weeks so make sure you keep an eye on Interact London’s twitter for regular updates.

This is your last chance to grab your Early Bird tickets, with the offer available until Thursday 30th April with two day passes available for just £300* + the usual fees and VAT. Grab yours today, here >>

Ticket cost covers refreshments including pastries on arrival, teas and coffees throughout the day and buffet lunch.
If you have any questions, are interested in speaking at Interact London or would like to discuss sponsorship opportunities, please contact interactconf@nomensa.com or call 0117 929 7333

DATA DRIVEN BUSINESS is back - the time for superficial online marketing conferences is over - we go deep!   

5 parallel conference tracks * 50+ sessions * 60+ speakers * 20+ sponsors * 3 workshops * unlimited networking opportunities * brand new venue. Once again you can dive deep into the art and science of conversion optimisation, digital and predictive analytics and leave with the latest in concrete, actionable strategies and tactics for driving more revenue from your website and understand your customer and business better than ever! This year in a brand new state-of-the-art, purpose-built conference venue, in the heart of London - with all day coffee!

As always, Data Driven Business consists of 3 conferences running parallel at the same venue to ensure a maximum of synergies and networking. 

Book your place here for Conversion Conference, Emetrics Summit and Predictive Analytics World and use the code MXINGDIGITALDDB for a 15% discount!

Performance Marketing Insights: London boasts an unrivalled agenda, full of actionable advice and thought-leadership content, with an abundance of opportunities to network in between. There is no better place for marketers to learn and connect. 14 days left to buy an early bird ticket and save up to £300.
Club Ecommerce's Cross Border Summit 1to1 is a 2-day Ecommerce exclusive event that brings together industry practitioners to discover and share the best practices of Cross Border Ecommerce in all continents. Request more info to discover solutions that enable you to grow your online business in new territories (China, Europe, Russia, LATAM). If you are a solution provider, you can meet and network with major international etailers and exchange best practices and knowledge. For more information and to book your place please click here.
Featured Events & Offers
Paris Retail Week (21st-23rd September)
Interact London (20th-21st October)
Data Driven Business (28th-29th October)

Performance Marketing Insights London 2015 (29th-30th October)
Club Ecommerce Cross border (29th-30th October)
Future Events

The Beauty Trends & Innovation Conference- From Insight to Engagement (24th September)

Internet Retailing Awards (24th September)

Edelivery Conference (13th October)   

IRC 2015 (13th October)    

Interact London (20th October)
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