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Join Arnotts, Lifestyle Sport, Eir and more at the Ecommerce Club's first Working Lunch in Dublin, taking place on Tuesday 24th November
Andy Beale, New Retail Systems Manger, Tesco Plc 
will be our guest speaker. Andy is currently working on the strategy roadmap and development of retail platforms and tools to enable Tesco to buy merchandise and be leading retailers across grocery, non-food and clothing and he will be speaking about his experience at Tesco's, giving tips and sharing expertise with the audience.

For more information and to register please click here

The Ecommerce Club will release a report about the Key Digital Myths early next year and we would love to hear what you think. You can contribute to the report by completing our quick survey here

The Ecommerce Club events are kindly supported by our partners DemandwareSalesforceCertonaOneHydra/GreenlightNMP, BORN and UKFast and by our regional partner the IIA

Join us at Transforming Customer Engagement in the Digital Age taking place on Thursday, 3rd December in Shoreditch at the new luxury hotel M by Montcalm. The event will be followed by Christmas drinks, canapés and networking which we would like you to stay for too.

Tomorrow’s big spenders are today’s trendsetters – how is your business reinventing itself to respond to the millennials’ future expectations? Digital disruption and the move online is affecting all companies, regardless of industry or size. Today it is imperative for companies to offer an exceptional commerce experience for their customers across the web and mobile devices that is consistent with all their customer touchpoints. Real-time insights allow us to anticipate customer preferences and move beyond traditional CRM to create a seamless customer view. At this event you will hear from Richard Martin, Change and IT Director, Arco and gain expert advice from technology specialists Conexus, Gauri and Hybris.

This event is for manufacturing companies, retail and other brands only. To book your place at the event please register here and you are welcome to invite a colleague to attend with you.

Then don't miss the free webinar Predictive Experimenting and The Real Impact of TV Ads on Tuesday 10th November from 12.30pm to 1.15pm, where you will have the chance to hear from Gergely Kalmár, WebRepublic.

It is a well-known fact that most companies spend significantly higher amounts on traditional marketing initiatives than on digital marketing campaigns. But are the traditional marketing investments really worth it? In this talk we will show how predictive analytics can help in answering similar questions through smart experiment planning and evaluation. We will also present a case study where we examine the impact of TV ads on the online sales performance of a renowned Swiss furniture store while applying predictive experimenting techniques. To register for free, please click here.


We look forward to seeing you soon

 

Take care

Miss Charlie Lines
Director and Co-founder
Mixing Digital



incuBeta and DQ&A Media Group create R1.5 billion digital merger
incuBeta Group and DQ&A Media Group announce their merger, offering clients enhanced services and access to new markets.
The merged company has over 400 full-time staff, with 13 offices worldwide, implementing DoubleClick ad-tech solutions and running digital marketing campaigns across 100 countries. Both groups have large Cape Town offices, with incuBeta companies operational in the UK, Australia, Singapore, China and Kenya.

incuBeta Group and DQ&A Media Group announce their merger, offering clients enhanced services and access to new markets.

The merged company has over 400 full-time staff, with 13 offices worldwide, implementing DoubleClick ad-tech solutions and running digital marketing campaigns across 100 countries. Both groups have large Cape Town offices, with incuBeta companies operational in the UK, Australia, Singapore, China and Kenya. DQ&A Media Group brands are active in the Netherlands, Germany, Spain, Italy, Switzerland and the USA. The combined companies specialise in programmatic media, search and web analytics – delivering measurable results for top-tier clients.

 “We have created one of the world’s largest, independent, international groups of digital agencies,” says Rick van Boekel, CEO of DQ&A Media Group. “From a geographical, services and products perspective, we are 100% complementary.”

 incuBeta Group CEO, Alan Lipschitz, is equally positive about the opportunities the merger presents.

He explains, “The evolving digital market requires companies that understand the technology, are data leaders, and who can give clients a performance-driven solution that results from an integrated approach to search, display and other digital services. There is now increased depth of talent in our combined teams, with real world innovation and numerous thought leaders in our space.”

 "We are delighted to see two valued partners, DQ&A Media Group and incuBeta Holdings, come together. The merger offers a global solution that continues to ensure that consumer messaging is more relevant than ever,” says Frank Einecke, Managing Director Media Buying Solutions EMEA at DoubleClick by Google. 

 Operationally, the merger presents additional opportunities for incuBeta and DQ&A’s country offices, with management and operations teams able to expand in search, display and other specialised services.

 “This is a shot-in-the-arm for the South African digital media industry,” says incuBeta Group Executive, Jonathan Gluckman. “Further proof that we have the skillsets, expertise and track record to not only compete internationally with confidence but, also, win and keep business from the biggest global brands.”

 incuBeta is the holding company of NMP (formerly Net Media Planet), Clicks2Customers and Interface, and is highly regarded for its expertise in search engine marketing and optimisation, analytics and full digital services.

 In the merger with DQ&A, specialists in digital display marketing, programmatic media buying and technology services, the merged entity becomes a significant digital solutions player.

 Future plans include further strategic acquisitions, adding key services and opening markets to the group’s global client base.

 For more information please visit www.incubeta.com and http://www.dqna.com/about/

Apple Launches New 'Shopping' App Store Category Customer-Luring Deals

Up until now, iOS shopping apps have lived in App Store verticals such as “Lifestyle”, which are crowded with all sorts of other apps that made it difficult for would-be buyers to discover new ways to spend cash. 


Up until now, iOS shopping apps have lived in App Store verticals such as “Lifestyle”, which are crowded with all sorts of other apps that made it difficult for would-be buyers to discover new ways to spend cash. By separating these shopping apps, Apple is creating a sort of mall within the App Store—a place spenders and gift-hunters can go when they need to stuff a stocking in a pinch. Naturally, the new category also offers Apple an opportunity to highlight apps that take advantage of Apple Pay.

Apple is planting a new flag in the e-commerce soil, with the launch of a “Shopping” category in the App Store. And it’s coming just in time for the holidays.


At launch, the vertical will feature retailers such as Everlane, Gilt, Groupon, Walgreens, and Walmart. To celebrate the launch of the channel, many of these apps are also preparing special deals for customers for the first week of launch, running from November 5 through November 12. For example, Walmart is releasing select merchandise that will only be sold through its app, while Everlane customers will get a mystery gift along with their order.

Below is a list of apps that will offer customers special deals to coincide with the launch of the new channel. All of the listed deals run from November 5 through November 12:

  • Everlane: For the week of November 5 through November 12, qualifying app orders will also come with a complimentary Everlane product.
  • Ebates: Customers wil be eligibile for up to 10 percent extra cash back with orders from more than 100 merchants, including Living Social, Overstock, Walmart, and Ralph Lauren.
  • Gilt :Through the week, App users will be given early access to sales from brands such as Marc by Marc Jacobs, Oliver Peoples, and J Brand.
  • Zappos :All orders placed through the app will receive free one-day shipping. Customers will also have access to exclusive products sold through the app.
  • Nordstrom: Purchases of $100 or more will come with a free gift.
  • MikMak: Each day of the first week will feature special promotions on different products.
  • Groupon: Groupon promises that app users will receive in-app messages linking them to a full list of special deals for the week.
  • Harry’s – Shop Shave Supplies: All purchases come with a free 4oz After Shave Moisturizer.
  • Cartwheel by Target: Each day of the week, a different toy will be sold for 50 percent off, all women’s apparel will be 20 percent off, and all Thanksgiving side dishes will be 40 percent off.
  • REI: Purchases of $100 or more will receive a $20 discount.
  • Walgreens: All photo orders made through the app will be discounted by 30 percent through the end of the month.
  • Wondermall: Users will receive an extra 500 “WonderPoints” (redeemable for cash back) for their first purchase through from the app.
  • Walmart: Over the course of  the week, select merchandise will only be available in the app.
Reputable brand names influence British consumers!
The biggest influence in the store preferences of British consumers has been revealed as ‘reputable brand names’, according to new research.
The biggest influence in the store preferences of British consumers has been revealed as ‘reputable brand names’, according to new research.
The results showed that consumers ‘trust’ stores whose branding they recognise over those they don’t, with only 36% of respondents stating that they regularly visit stores with an unknown name.
Card-linked reward company Trusted Loyalty Partners polled 1,642 British consumers from around the UK as part of the research, all of whom were 18 years old or older. All respondents were polled on their shopping habits.
In response, 26% indicated that a store’s ‘loyalty schemes’ draw them into stores, whilst 17% of those polled prefer stores due to their ‘discounts available’. Although 14% of respondents revealed that they visited stores due to ‘recent advertising’, only 9% of respondents stated that they were influenced by ‘social media campaigns’.
 
All participants who indicated that ‘reputable brand names’ was an influence on their store preferences were asked to reveal why the store’s branding affected their decision to shop in the store. This showed that the majority of UK shoppers feel they ‘can trust big brands’ (81%). 73% of respondents who selected ‘loyalty schemes’ revealed they did so because they ‘got additional benefits compared to shopping in rival stores’.
 
In addition, the answers revealed that 38% of those polled were driven to the retailer’s website by social media interaction, while online advertising worked for 23% of consumers, with discounts (15%) and loyalty schemes (12%) featured alongside broadcast advertising (7%).
Future Events
International Expanson Conference (11th November)

Festival of Marketing (11th November)

The Digitals- Awards (12th November)

Intensive Course- Digital Marketing Essentials (18th November)

Sharing Innovative Practice- the Future of Technology SIG Lodon (19th November)

Digital Cream SIngapore (19th November)

Fashion Forum (19th November) 

Mobile UX London (20th November)

Creative Showcase Grand Prix Awards (2nd December)

Data Analytics (2nd December)

Digital Health World Forum (8th December)
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