Ad-blocking is on the rise, and is a growing concern amongst marketers. There has been an outcry about its potential impact but before any argument about the exchange between brands and consumers, we need to understand why it’s happening. As so often the case in digital, it comes down to customer experience.

Oft-overlooked ‘boring’ text messaging is the number one choice of communications channel between millennials and brands – and vice versa – a study of US youngsters has found.

Global IT services provider Accenture recently announced a definitive agreement  to acquire a 47.4 per cent stake in OCTO Technology. The move is part of Accenture’s efforts to enhance its digital marketing capabilities in France.

Marketo has launched its Account-Based Marketing (ABM) platform that aims to unite sales and marketing teams to target key accounts in a coordinated way.

Independent designer slipper company Lazy Dogz has joined forces with MediaCityUK-based Media Agency Group to coordinate a large-scale digital marketing strategy, aiming to raise the company’s online presence and help to position the brand at the forefront of the luxury designer slipper market.

Percerption of customer experience has worsened over the last two years despite investments in new engagement channels, according to new research.

The total programmatic display advertising market in Europe jumped 70.3 per cent from €3.4 billion in 2014 to €5.7 billion in 2015, according to new figures from IAB Europe.

Fitness First, the global fitness club brand,  says that it has updated and ‘mobilised’ its brand through ‘CustomFit’, its fitness app, as wearables, mobile, health and commerce collide.

One of the world’s biggest adblocking companies is to begin selling whitelisted ads for publishers and bloggers to show on their sites