Newsletter - Mixing Digital Newsletter: Effectively Managing Customer Data

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Mixing Digital: Events and News Round-up

Nearly 75% of shoppers in the UK say they don’t receive anything in return for sharing personal data with brands, 48% of shoppers don’t believe their personal data will be treated with respect by brands. Driverless Volvo cars are confused by the way kangaroos move and a zoo in Sweden starts using AR animals to highlight endangered species.

Join tomorrow’s Ecommerce Club Working Lunch London: AR Customer Buying Experiences taking place atHeddon Street Kitchen. A recent study found that one in five shoppers want augmented reality changing rooms when shopping online to help them find perfect clothing items. Our Ecommerce Club Partner OSF Commerce will be demonstrating their innovative solutions for retail including LIVE Style Studio and SMART Fitting Room so we get to have a play with a prototype changing room.

Retailers register here

Ecommerce Club Working Lunch: Effectively Managing Customer Data

Thursday 20th July, London

Customer data management is a hot topic with the customer's journey being at the centre of the retail universe. Learn how to pull all data sources together in a centralised place and how this action can do more to boost ROI and customer interaction. Our Ecommerce Club partners, OSF Commerce, will demo their tool which allows you to effectively manage customer data with OSF UnifyCOMMERCE (Patent Pending), which is a customer-centric solution that centralises commerce customer data into Salesforce Sales, Service, Community and Marketing Clouds for a single view of all customer data from Salesforce Commerce Cloud, formerly known as Demandware, Our second speaker Saima Alibhai, Managing Principal Consultant, EMEA at Oracle + Bronto, will take the audience on a journey across the different channels (online, bricks-and-mortar, customer service, mobile, etc.), demonstrating personalisation do’s and don’ts as well as offering examples of retailers who deliver best-in-class shopping experiences today. Register here

Ecommerce Club Summer BBQ: Cutting through the Noise, Communication Trends in Ecommerce

Tuesday 15th August, London

Join us for our annual summer BBQ and debate on the roof of the ultra-cool Queen of Hoxton in Shoreditch where we will provide beer, wine, soft drinks, BBQ foods and a panel debate on communication trends in Ecommerce. Discussing topics including: Managing omnichannel - Machine Learning - Artificial Intelligence - Location based services - Voice/Digital Assistants (Alexa, Amazon, Siri. etc) – Emojis – SMS. The 30-minute panel is being pulled together now so if you would like to be on it then please let Davina@ecommerceclub.org know. Join Wickes, Asda, BAT, TUI, Jigsaw, Oreo, National Gallery, Unilever, Royal & Awesome, Kooomo, Ometria, Oracle+ Bronto, OSF Commerce and more on the day. Each retailer can register for three tickets per company, to book your guest places Register here

Ecommerce Club Working Lunch: Retailer’s Top Ecommerce Marketing Tactics Unveiled

Wednesday September 20th, London

Hyper-personalisation. Multi-touch campaigns. Automated intelligence. The revenue opportunities for ecommerce marketing continue to grow as technology becomes more sophisticated. To help you navigate in this increasingly complex space, Bronto surveyed 300 retailers to learn what marketing tactics they are currently using, which tactics they think are most effective and which ones they plan to implement in the future. Discover how you stack up against your commerce marketing peers and the tactics you need to tap into to stay ahead of the competition to be rewarded with new business and more loyal customers. All Ecommerce Club events are for retailers only to attend unless otherwise stated. Register here

See you soon.

Charlie

Director

Mixing Digital & The Ecommerce Club

020 8985 4249

Superdrug online sales rise 60%

Last week Superdrug announced that its online sales rose by more than 60% in a year and revenues grew by 10.4% and pre-tax profits by 41%.

Last week Superdrug announced that its online sales rose by more than 60% in a year and revenues grew by 10.4% and pre-tax profits by 41%. It puts the increases down to and improved website functionality and improved delivery solutions. Its loyalty card, the Health & Beautycard programme, had 9m registered customers by the end of 2016. Over the last two years membership has doubled. Sales from members increased by 5%.

Read more at Internet Retailing

Snapchat goes local amidst privacy fears

Snapchat has newly released a map feature which allows users to track other people’s location in real time, in a move that could be great for marketers but which has also raised concerns for safety and privacy. “Snap Maps”, launched last week, shows users and their snaps in a map so friends or other Snapchatters can see where they are and also what they are doing to stay up-to-date and be able to meet up more easily. It also allows marketers to use the data to their benefit, for example, a retailer running a sale could target Snap Map Story viewers because those people may be looking for something to do in a city with their friends. The new feature has raised concerns though among safety experts who fear it could be used to stalk or bully others.

Read more at Netimperative

Shoppers say they get nothing in return for sharing personal data

In new research from loyalty experts ICLP, who surveyed over 1,000 consumers they found that nearly 75% of shoppers in the UK say they don’t receive anything in return for sharing personal data with brands. 48% of shoppers don’t believe their personal data will be treated with respect by brands, only 28% believe that retailers will remember what they’ve purchased in the past and 81% say that brands don’t remember their birthday. Next year’s new General Data Protection Regulation (GDPR) will come into effect, and requires all data used by brands to have been collected using active, affirmative consent, many brands face the challenge of re-signing up thousands of customers and not doing so will make it even harder for brands to deliver true personalisation to their customers.

Read more at Netimperative

A zoo in Sweden uses AR Animals to highlight endangered species

The Swedish Zoo Parken has started to use AR to increase awareness of endangered species and environmental issues to its visitors.

The Swedish Zoo Parken has started to use AR to increase awareness of endangered species and environmental issues to its visitors. The zoo has created virtual animals, which take real species and create fantastical variations on them to show how they would have to adapt to survive problems like deforestation, poaching and climate change. Visitors can see these animals using the Digidjur app, via markers placed in special enclosures in the zoo.

Read more at Mobile Marketing Magazine

Driverless Volvo cars confused by kangaroos

The Volvo self-driving car technology can’t identify kangaroos in the road.

The Volvo self-driving car technology can’t identify kangaroos in the road. The Swedish car-maker’s 2017 S90 and XC90 models use Large Animal Detection system to monitor the road for deer, elk and caribou but the way kangaroos move confuses it. According to the Australia’s National Roads and Motorists’ Association, 80% of animal collisions in the country involve kangaroos.

Read more at BBC

Summer Events

Ecommerce Club Working Lunch London: AR Customer Buying Experiences – 12^th July

Ecommerce Club Working Lunch London: Effectively Managing Customer Data – 20^th July

Ecommerce Club Summer BBQ - 15th August

Ecommerce Club Working Lunch London: Retailer’s Top Ecommerce Marketing Tactics Unveiled - 20th September

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