Spring Forward & Happy Easter

DigitasLBi Commerce and hybris invite you to join us for an exclusive lunch at The Hoxton Shoreditch on Wednesday 13th April. At this invitation-only gathering, we will discuss how brands can harness the power of individual-level behavioural data in order to create more relevant, personalised and engaging customer experiences. Our experts will reveal how brands can use the huge volumes of real-time customer data they can now access to develop dynamic, personalised experiences across multiple channels.
This event is for Senior Digital Decision Makers at B2B manufactoring CPG and retail brands. 
To apply please email charlotte@mixingdigital.com

Join us at the Ecommerce Club Working Lunch London: The Trials and Tribulations of The Niche Retailer on Wednesday 20th April 2016 from 12:30 - 3:00pm. You will hear from, David Kohn, Customer & eCommerce Director at Heals. David will be talk to us about the challenges that face niche retailers and how they can effectively overcome them. We will look at the how niche retail runs counter to trends in large general retailers that sell all types of goods and how best to adapt to these. And how do you maintain customer loyalty across multiple channels, as larger retailers do?There should be some interesting take-aways for other niche retailers but we also think that the larger retailers could gain some ideas too or may be able to offer advice back to the group.
This lunch event is for ecommerce at retailers and brands only, no vendors please.
For register here


Join us at the next Ecommerce Club Working Lunch London: Replatforming on Thursday 12th May from 12:30 - 15:00 at Maze Grill Mayfair. Consumers demand faster, more engaging shopping experiences across multiple channels-in-store, of course, but increasingly also mobile and online. But how effective are your online and mobile platforms? And what factors do you have to consider to ensure your platform yields success.Come along to our working lunch where you will be able to share learnings, network with your peers and to hear from Demandware about architecting the best platform for your enterprise.
This 4' course seated lunch event is for ecommerce practitioners at retailers and brands only, no vendors please. 
Please register here 


We will have the pleasure of hearing from Mic Conetta, Head of CRM at Arsenal Football Club. Arsenal Football Club have multiple touchpoints with both their domestic and international fan base and are keen to ensure they are able to adapt to the emergence of new channels in driving customer engagement. Return on investment is an important factor but not the main driver. Driving value is. Mic Conetta, Head of CRM at Arsenal Football Club will share his thoughts on how they achieve relevance in a rapidly evolving landscape. Please join us for a 3-course dinner, keynote talk and networking at the well-loved Pescatori on Charlotte Street for £99 per head.
Please register here




We look forward to seeing you soon 

All the best

Miss Charlie Lines
Director and Co-founder
Mixing Digital

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Business Intelligence in a Networked World
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The Power of Social for Sports Brands
For any professional sports club, having lots of fans is always a good thing, but having lots of fans who also engage with the club itself is even more valuable. And in today’s world, the best way to get involved with the club you love  is most definitely via social media.
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What to do when your platform doesn’t match your aspirations

In order to succeed in today’s multichannel world, retailers have to work hard to differentiate themselves from the competition. According to Gartner research, 89 per cent of marketing leaders expect customer experience to be their primary basis for competitive differentiation by 2017. Ecommerce websites often have to be redesigned, rescaled and replatformed for businesses to deliver a better customer experience, as legacy systems don’t offer the features and functionality that consumers have become accustomed to and expect.

When your ecommerce project roadmap isn’t keeping up with your new, customer-focused ambitions it’s time to look for ways in which those aspirations can be realised. There are a number of platforms available on the market, so what are the key features and functionality they need to offer to deliver a market-leading customer experience?

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Future Events


Transforming Data-Driven Marketing (23rd March)

Successful data-driven customer experiences (13th March)


Millenial2020 (13th-14th April)


E-commerce Berlin EXPO (27th April) 


Ecommerce Club Working Lunch: Replatforming (12th May)


Internet Leaders Dinner: Arsenal FC and the Proliferation of Digital Channels & Maintaining Relevance Across Them (24th May)



Global E-commerce Summit (29th May-1st June)


Etail Europe (21th-23rd June)


Millenial 20/20










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