Mixing Digital: Events and News Round-up
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Here’s hoping you are wrapped up warm, with plenty of hot chocolate on hand to keep you on track. Last week saw a new Nokia-branded smartphone launch exclusively in China, as well as news of a partnership between Honda, Visa, Gilbarco Veeder-Root and ISP Group to introduce in-car payment systems allowing drivers to pay for fuel without leaving their vehicles.
Don’t forget to register for the next Ecommerce Club London Working Lunch on Tuesday 31st January from 12:30pm to 3:00pm at Gaucho Piccadilly. Please register here
If you are a digital, IT, customer insight director or equivalent at a travel brand, please join us for lunch as part of the Travel Industry Seminar and Roundtable Series at City Social on Thursday February 9th. Hear from our keynote speaker Pieter Jordaan, Director of IT Engineering, TUI, Jonathan Burns, Consultant, CAJA Group and other travel industry experts. As another significant year for the travel industry comes to an end, Sonata Software and SAP Hybris invite an esteemed panel of industry practitioners to take a step back and reflect on what has been achieved and what is possible in the near future for customer experience. We consider the various opportunities and challenges in creating a digital path to purchase, hear of experiences and learnings direct from the leaders of product companies, travel and hospitality businesses. In addition we will talk about how to maximise ancillary revenues through cutting edge tech and other innovations. To register please click here
On Tuesday 7th February we have the Ecommerce Club's Webinar with Neil McKay, CEO, Endless Gain, 'To see or not to see, that is the question’ from 12:00pm to 12:45pm. To get people to buy from your website, you need to be able to understand what makes them tick. Understanding the psychology behind what makes your customers return to your website over and over again and what they expect from you in terms of communications, context, offers and product is key to keeping them engaged and loyal to your business. Most of the decisions consumers make are subconscious, few are made consciously. There’s a world of difference between selling something to someone who instinctively knows what they want, to selling to someone who is consciously and laboriously weighing up their buying options. Please register here
We look forward to seeing you soon. Charlie Director & Founder
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Nokia has released a new Nokia-branded smartphone exclusively in China which will be marketed in partnership with local retail giant JD.com. Nokia no longer makes phones that carry its name but has instead licensed its brand to another Finnish company, HMD Global. Only more basic feature phones have been released so far under the deal and this highly anticipated android device marks Nokia’s return to the smartphone market.
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These days roughly half (44%) of Britons have created an extra income by selling goods or skills online, in a new survey commissioned by ePages. 1,000 UK adults took part in the survey which also showed that younger people are pushing the trend with 54% of 25 to 30 years olds selling online. Nearly one in three adults expects to add to their income by selling goods online on a regular basis, while 36 percent would consider trying ecommerce as an activity. Half the adults surveyed would prefer to run an online shop as opposed to a high-street store and many say they sell online to create a better work life balance. Read more at the Ecommerce Club
In-vehicle Mobile Payments Collaboration
Visa and Honda in partnership with Gilbarco Veeder-Root and ISP Group have showcased a new concept for in-vehicle payments. Honda demonstrated how in-vehicle payments could work in the future to pay for services such as petrol and public parking.
Visa and Honda in partnership with Gilbarco Veeder-Root and ISP Group have showcased a new concept for in-vehicle payments. Honda demonstrated how in-vehicle payments could work in the future to pay for services such as petrol and public parking. The partnership with fuel dispenser supplier Gilbarco Veeder-Root aims to allow drivers to pay for fuel from their vehicles. Once the car is parked next to a pump, drivers are notified that they can pay from the car. The driver then will then select the amount of petrol they would like and the cost is calculated in app. “Turning the car into a platform for payments offers a nearly endless array of ways for automakers, drivers, and merchants to completely transform tasks that are tied to cars in some shape or form. Read more at Mobile Marketing Magazine http://mobilemarketingmagazine.com/honda-visa-collaborate-gilbarco-ips-group-vehicle-mobile-payments/ 6th January
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An innovative new method of donating money to the homeless using a contactless payment system fitted to a winter jacket is being tested on the streets of Amsterdam. Created by ad agency N = 5, the product is designed to help well-wishers give one Euro with the tap of a card, money that can later be redeemed for meals, a bath or an overnight stay at a homeless shelter.
The takeaway app Just Eat hasn’t met the city’s appetites over the festive period, prompting investors to slim down their holdings. Just Eat said ahead of full-year results in March that orders across its territories were up 36% in 2016. In the UK, the FTSE 250 companys’ main market order growth was 31%. Just Eat made its stock market debut nearly three years ago at 260p per share and now stands at more than double that. Last month it announced a takeover of Hungry House. Read more at the Telegraph
Marketers put data analysis before social media skills
According to a report from international marketing technology brand BlueVenn ‘Customer data: The monster under the bed?’ 72% of marketers consider data analysis to be the most important skill for their organisation over the next two years
According to a report from international marketing technology brand BlueVenn ‘Customer data: The monster under the bed?’ 72% of marketers consider data analysis to be the most important skill for their organisation over the next two years. The report, which incorporates research from over 200 UK and US marketers, reveals that the skills that marketers feel they need to acquire in order to survive today’s data-centric marketing landscape. 72% of marketers are hoping to acquire data analysis skills in the next two years, data management is now considered more vital than social media (65%), web development (31%), graphics design (23%) and search engine optimisation (13%). Despite this fact however, 27% of marketers still hand over the process of data analysis to the IT department. Read more at the Ecommerce Club
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Facebook is set to launch a test of video advertising where ads will be played after a video has already started. They will first appear in Facebook videos by professional publishers. Views are that this type of ad would be more disruptive for users watching video, however, it would be up to the social network to decide whether the inserted content would be kept shorter than typical TV ads and pre-video ads already used.
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Online is set to replace TV as the leading global advertising medium by 2020, according to new research by IHS Markit. The Global Advertising Trends report from IHS Technology’s Advertising Intelligence Service indicates that while the TV market still benefits from big brand budgets, online will take pole position within the next four years. Global ad revenue grew 7.1 per cent in 2016 to $532 billion with TV the top performer accounting for $192 billion, or 36 per cent, of global revenue. By comparison, online advertising accounted for almost $160 billion, or 30 per cent of global revenue, followed by print advertising in third with an estimated $101 billion . Radio came in as the fourth most lucrative channel with $47 billion in revenue.
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Due to stock issues and delivery time misses, many retailers have recorded that 19% of online shoppers use alternative retailers who can meet demand and deliver on time. This is according to a report conducted by YouGov which indicates that close to 12% of adults in the UK who shopped online went with a different retailer than normal because they had the items and could deliver in a timely fashion. Read more at the Ecommerce Club
Snapchat has just revealed universal search in a redesign – addressing one of the biggest challenges for users, building a following. Prior to the redesign Snapchat users had to gain followers by sharing their username (or Snapcode) outside the service, hoping for influencer mentions, or adding people randomly and hoping they reciprocated. None of these created a clear path for influencers from other platforms to engage.
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eCommerce Summit Event 2017
Charlotte Zimbehl
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eCommerce Summit Event 2017
Charlotte Zimbehl
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