It's been a busy week, as August comes to a close. As we discuss in this week's Reflections though, the growing excitement about adtech and marketing technology is driving acquisition interest all over the world. With companies trying every type of approach to keep current customers happy while acquiring new ones, there's a lot to be excited about. The market doesn't seem to be frothy though, its more that the sector is really getting to grips with how they need to deal with consumers.

With the school year on the horizon and a return to a packed schedule, don't forget to book in to our e-Innovation session on 20th September, and sign-up to hear how Bona can help you learn how to improve your customer service.

Join us on September 15th when Polishing up Customer Service will showcase how Bona, leaders in hardwood floor care products, has been driving innovation through its work with SAP Hybris solutions, to provide the ultimate customer experience. Hear from:

• Thomas Malmqyist, CIO, Bona
• Todd Schutte, Director of Training, Bona
• Valerie Patmore, Director, Hybris Solutions

And find out how real-time exceptional customer service can impact your brand, how you can speed up call resolution significantly with effective technology and how fast, accurate search results and in-memory analytics can help address customer issues via social, web, phone, and self-service channels in record time. 

 Click here for more details and to sign up.

If you're interested in innovation, how to build a culture where it works and want to more about the technology that can help transform your business, then sign up for our new event e-Innovation: The New Era of H2H on Tuesday September 20th at Rich Mix from 1:30pm to 6:00pm. Book your ticket now, and hear from:

• Nick Lansley, Innovation Insider
• David Smith, Director Omnichannel, GS1 Global
• Adrian Moss, Monetate

plus a range of technology innovators, with developments that can help your business to grow, including Airport and GoInStore.

While you're here, see what you think of our reflections on last week's news and check out anything you might have missed, below.

Julie Jones

Editor at Mixing Digital