Mixing Digital: Events and News Round-up
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With this week’s Black Friday sales event coming up so fast, we know most of you will be rushed off your feet preparing for all those shoppers on your websites. Just to get us in the mood, last week saw the launch of many hotly anticipated Christmas TV ads getting us into the festive spirit. Ecommerce Club: Wine, Cheese & Customer First If you’re up for sharing some early holiday spirit, why not join us and lots of other retail members of the Ecommerce Club plus our supporting partners at the new design concept space at Clerkenwell London on Thursday 1st December from 6pm till 10pm. For more information and to book click here Ecommerce Club Manchester: To see or not to see, that is the question… To get people to buy from your website, you need to be able to understand what makes them tick. Understanding the psychology behind what makes your customers return to your website over and over again, as well as what they expect from you in terms of communications, context, offers and product is key to keeping them engaged and loyal. Most of the decisions consumers make are subconscious, few are made consciously. There’s a world of difference between selling something to someone who instinctively knows what they want, to selling to someone who is consciously and laboriously weighing up their buying options. Join us for a pre-Christmas get together on Tuesday December 6th with presentations from Neil McKay, CEO of Endless Gain and others. We’ll also be providing some festive drinks, food and networking throughout the afternoon from 2pm until 6pm. This event is for retailers only, with the whole team welcome. For more information and to book click here We look forward to seeing you soon. Charlie Lines Director & Founder
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Last week the DMA released its consumer email tracker research 2016, which was sponsored by email marketing provider dotmailer. It revealed that almost half of consumers have ghost accounts, meaning they are active but no longer used and 19 million of these are in the UK alone. Adding just one more thing to a retailers list of things to remember
The IMRG Capgemini eRetail Sales Index has revealed the value of online retail sales increased +18.9 per cent year-on-year (YoY) in October. This was building on a comparatively low rate in October 2015 (when growth was +8.7 per cent), but it still represents the highest YoY growth rate in any month since November 2014, when Black Friday had a huge impact on pre-Christmas shopping patterns.
Starbucks extra special Christmas cup
The controversial Starbucks cup is making a comeback this year with cup designs being created by 13 women from six countries including the US, Indonesia, Canada, Russia, Dubai and South Korea.
The controversial Starbucks cup is making a comeback this year with cup designs being created by 13 women from six countries including the US, Indonesia, Canada, Russia, Dubai and South Korea. These new festive designs see the company abandon its 24-year-old one-cup campaign design.
Is innovation the new superpower for retailers?
According to the latest research from eCommera says that 9 out of 10 retailers report they are taking innovation seriously, with plans to invest an average of 12 per cent, and increasing prioritisation of mobile payments.
According to the latest research from eCommera says that 9 out of 10 retailers report they are taking innovation seriously, with plans to invest an average of 12 per cent, and increasing prioritisation of mobile payments. Already 69 per cent of retailers already have mobile payment technology in place, with the UK leading the way globally with 85 per cent of UK retailers using mobile payments, says the study. The largest retailers globally (those turning over more than £500m) boast the highest adoption levels of all types of technology – with 85 per cent already using mobile payments.
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Late night shoppers gain most from Black Friday
With just a few days until the Black Friday sales, Hitwise revealed what to expect for this busy £5 billion shopping weekend. Based on the online behaviour of more than 3million UK consumers during last year’s Black Friday event, the research shows that 35 percent of all retail site visits were made to Amazon, which has extended its sales period.
With just a few days until the Black Friday sales, Hitwise revealed what to expect for this busy £5 billion shopping weekend. Based on the online behaviour of more than 3million UK consumers during last year’s Black Friday event, the research shows that 35 percent of all retail site visits were made to Amazon, which has extended its sales period. With over 28million online visits per hour to many retail sites last year, brands like eBay, Argos, Tesco, John Lewis look likely to share in this successful sales weekend. Read more at Netimperative
John Lewis TV Ad Revealed
Finally, the John Lewis TV Ad is revealed with new star Buster the boxer. The ad has received mixed reviews so far.
Finally, the John Lewis TV Ad is revealed with new star Buster the boxer. The ad has received mixed reviews so far. Capturing the joy of the gift everyone loves the ad is more joyful than previous campaigns. All the animals playing and bouncing on the trampoline were created with VGI by MPC
Black Friday unprofitable for most retailers
The number of leading UK retailers that see Black Friday as an unprofitable and unsustainable promotion has doubled over the last 12 months – rising sharply from almost a third (32 per cent) in 2015 to almost two thirds (61 per cent) in 2016.
The number of leading UK retailers that see Black Friday as an unprofitable and unsustainable promotion has doubled over the last 12 months – rising sharply from almost a third (32 per cent) in 2015 to almost two thirds (61 per cent) in 2016.
Shop Direct, the UK’s second largest pure play online retailer, has announced plans to open a London hub, which will host colleagues working across data, ecommerce, IT, product and brand. Shop Direct – which operates online department stores including Very.co.uk, Littlewoods.com and VeryExclusive.co.uk – has engaged award-winning interior design specialists, SpaceInvader Design, to help create an environment that embodies the company’s values and ambition to become a world class digital retailer.
Nearly £7bn in sales forecast for Black Friday: IMRG
IMRG is forecasting that £6.77 billon will be spent on UK online retail sites over the Black Friday peak period this year, covering the period Monday 21 – Monday 28 November 2016, as the annual Christmas shopping event continues to evolve in duration and scale.
IMRG is forecasting that £6.77 billon will be spent on UK online retail sites over the Black Friday peak period this year, covering the period Monday 21 – Monday 28 November 2016, as the annual Christmas shopping event continues to evolve in duration and scale. The research is supported by online retail site traffic volume data from SimilarWeb, and highlights state: • £6.77bn forecast to be spent over the Black Friday peak period (Monday 21 – Monday 28 November 2016) • £1.27bn to be spent on Black Friday (+16per cent higher than same day 2015) • £3.45bn (51per cent) of total to be completed through mobile devices (smartphones and tablets).
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New research shows that three quarters of consumers have said that there is a connection between viewing a video on social media and making a decision to purchase. The global study commissioned by the online video solutions provider Brightcove, saw 5,500 consumers take part in the UK, France, Germany, US and Australia and was published in Brightcove’s The Science of Social Video: Turning views into Value report. Read more at Netimperative
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Charlotte Zimbehl
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Charlotte Zimbehl
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