Mixing Digital: Events and News Round-up
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As the night’s draw in we see an increase in focus on winter warmer holidays. Lastminute has reported that people are making a leap towards some late winter sunshine. For those of us staying at home, the holiday season’s biggest shopping day is officially Black Friday, so get your Christmas lists at the ready. And in another sign of the power of digital done right, Mothercare and the Early Learning Centre have revamped sites, which have seen a 40% rise in growth. Replatforming Breakfast: the Good, the Bad and the Downright UGLY!
Join Greenlight Commerce for a replatforming breakfast on Thursday November 17th at Heddon Street Kitchen from 9:00am to 11:30am. Are you a retailer looking at replatforming in the next 12-18 months? If so, you won’t want to miss this unique event. No two replatforming projects are the same, and all can be beset with their own problems. Regardless of whether you are embarking on your first replatforming project or you have a number under your belt, this breakfast is a chance for you to ask questions and learn from some of the best to help you on your own path to replatforming. At this breakfast our panel of ecommerce experts and veterans of replatforming will share thoughts and strategies that they couldn’t put in black and white. For more information and to book click here
Ecommerce Club: Wine, Cheese & Artificial Intelligence
If you’re in the mood for a bit of early holiday spirit, why not join us for a festive Ecommerce Club: Wine, Cheese & Artificial Intelligence evening networking event. The event will take place on Thursday 1st December from 6pm till 10pm at the exclusive new venue Clerkenwell London. As a tonic for the post Cyber Weekend stresses we are hosting an evening of wine tasting matched with tasty food, learning and networking. Innovation Labs will enlighten us on the topic of Artificial Intelligence, supported by Visualsoft. For more information and to book click here
We look forward to seeing you soon.
Charlie Lines
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A new report from EntSight looks at how increasingly sophisticated audience intelligence can help brands better target customers – in this case, in the luxury goods sector. The report looks at marketing challenges of the industry, using internal and external data and insight from social media and online conversations to build a clear picture of audiences’ preferences, behaviours and motivations as well as identifying current and emerging trends. Read more at The Ecommerce Club
Dark nights trigger winter get aways
Overnight Lastminute saw a 20% increase in searches from the UK during one weekend last year and the reason…. the clocks went back, with the darker nights and colder days making Brits desire to travel more and more in the winter months. Searches for New York saw the biggest hike at 43%, followed by Milan, Amsterdam, Barcelona and Las Vegas.
Overnight Lastminute saw a 20% increase in searches from the UK during one weekend last year and the reason…. the clocks went back, with the darker nights and colder days making Brits desire to travel more and more in the winter months. Searches for New York saw the biggest hike at 43%, followed by Milan, Amsterdam, Barcelona and Las Vegas. Lastminute also saw visits to its spa pages increase by 25%. When the clocks go back it signals the start of winter, and in the UK that means overseas trips or an indulgent spa break is a way to escape.
Adobe predicts £24.3bn in Xmas sales
Black Friday will be the biggest single online shopping day in the UK in the run up to Christmas – a period in which consumers will this year spend £24.3 billion online, forecasts new research
Black Friday will be the biggest single online shopping day in the UK in the run up to Christmas – a period in which consumers will this year spend £24.3 billion online, forecasts new research. That total is 10 per cent ahead of the £21.8 billion spent last year according to the latest Adobe Digital Insights (ADI) study, which forecasts that online revenues on Black Friday alone are set to reach £901 million this year, thanks to a move towards aggressive sales promotions as well as the nearness of the date to the final pay day before Christmas.
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UK retailers dispatched 10 per cent more online orders in September than they did a year ago, according to the latest figures from the IMRG. This puts year-to-date (Jan – Sep) growth at 12.8 per cent, according to the IMRG MetaPack Delivery Index for the month. That’s slightly ahead of the index’s forecast for the full year and comes ahead of the peak trading season. The index also noted international deliveries continued to be well ahead of 2015. In September, 27.5 per cent of parcels sent by UK retailers were bound for overseas. That’s slightly down on the 27.8 per cent growth recorded in August but up from the 23.8 per cent growth of last September.
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Leading UK retailer John Lewis has invested in Digital Bridge, planning to use its mixed-reality technologies to allow consumers to virtually try home décor in their own living rooms. In addition to being recently named Partners’ choice at John Lewis’s accelerator JLAB awards in London, they were granted £100,000 after impressing senior executives with the commercial potential of the design tool.
Amazon Dash introduced to 66 new brands
Amazon has signed up another 66 brands to its Amazon Dash program in the US. They include Coca-Cola, Diet Coke, Pop-Tarts, Powerade and Philips Sonicare amongst. the bigger names on the list Customers can connect the Dash to their Amazon account to automatically re-order the relevant product at the literal push of a button, with the up-front cost of $4.99 deducted from their first purchase.
Amazon has signed up another 66 brands to its Amazon Dash program in the US. They include Coca-Cola, Diet Coke, Pop-Tarts, Powerade and Philips Sonicare amongst. the bigger names on the list Customers can connect the Dash to their Amazon account to automatically re-order the relevant product at the literal push of a button, with the up-front cost of $4.99 deducted from their first purchase.
Are analytics under-reporting Facebook revenue?
Attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe, causing advertisers to report lower return on investment from Facebook, according to a study from Rakuten Marketing.
Attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe, causing advertisers to report lower return on investment from Facebook, according to a study from Rakuten Marketing. The study, called The Facebook Measurement Divide, finds marketers relying solely on third-party analytics platforms are not realising all earned Facebook revenue and potentially missing as much as $4.7 million annually in lost attributable revenue.
Mothercare revamps online presence for omnichannel future
Mothercare has launched two new consumer websites, built in partnership with Astound Commerce. As a result of the revamped Mothercare and Early Learning Centre websites, the retailer has reported a 40 per cent week-on-week growth in revenue thanks to the trialling of new ‘endless aisle’ technology.
Mothercare has launched two new consumer websites, built in partnership with Astound Commerce. As a result of the revamped Mothercare and Early Learning Centre websites, the retailer has reported a 40 per cent week-on-week growth in revenue thanks to the trialling of new ‘endless aisle’ technology.
Watchdogs warn WhatsApp over Facebook data share
Chinese ecommerce giant Alibaba is working on a new payment method that lets shoppers wearing virtual reality headsets make payments without removing the devices. Called VR Pay, the service allows people to select items for purchase from virtual shopping malls simply by looking and nodding at them.
Whatsapp was warned by the European Privacy Watchdog about supplying its parent company Facebook with user data. The regulators said there were serious concerns about changes made to Whatsapp privacy policy which made the sharing possible. They asked Whatsapp to stop shareng data until it was clear that European privacy rules were not being broken.
The acquisition is intended to strengthen Visual IQ’s global attribution offering for all brands and agencies regardless of the size of their advertising spend. Based in Munich, Germany, Refined Labs provides advanced measurement, search performance management and TV measurement solutions that help agencies, direct search advertisers, and affiliates to optimise their ROI on advertising money spent.
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Charlotte Zimbehl
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Charlotte Zimbehl
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