Newsletter - Newsletter February 23rd11

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Ecommerce Experts and Fancy Venues

We will have the pleasure of hearing from Mic Conetta, Head of CRM at Arsenal Football Club on Wednesday 16th March at Maze, London from 6:00pm to 9:30pm at the luxurious Internet Leaders Dinner: Proliferation of Digital Channels & Maintaining Relevance Across Them. Arsenal Football Club have multiple touchpoints with both domestic and international fans, and they are keen to ensure they are able to adapt to the emergence of new channels in driving customer engagement. Return on investment is an important factor but not the main driver - driving value is what matters. Mic Conetta, Head of CRM at Arsenal Football Club will share his thoughts on how they achieve relevance in a rapidly evolving landscape. Please register here

The Ecommerce Club will be back in London on Thursday 25th February with Ecommerce Club Working Lunch: In 2016 it’s all about the customer. The event will be taking place at ATTRAQT’s base in the heart of London on the 35^th floor of the Heron Tower with a buffet lunch from Le Pain Quotidien. You will hear from ecommerce expert Chloë Thomas who across her career has seen many businesses that have struggled to get to grips with ecommerce. In response, she crafted the “eCommerce MasterPlan” to help companies plan, develop and grow a successful ecommerce business, whilst avoiding the potential pitfalls along the way. Please register here.

Join us in Dublin for the Ecommerce Club Working Lunch Dublin: Making Social Media Work for your Ecommerce Brand. This event is for ecommerce practitioners at retailers or brands, and it will be taking place at the lovely Bang Restaurant just off St. Stephens Green on Thursday 10th March from 12:30pm to 3:00pm. Social media serves a vital purpose when helping brands build an established web presence, but what are the new social media strategies you should use when doing this and how effective are they? Regardless of what brand you represent, how can you get the most out of social media for your online campaigns? Come along and hear the Head of Dispay Sales & Partnerships, Andrew Turner from NMP speak about this topic. Join the debate! To register please click here

We would also like to extend an invitation to Heads of Ecommerce and IT at retailers, B2B and B2C brands to attend Salmon Retail Lunch: Peak Trading Strategy 2016 Tuesday15^th March at the Michelin starred Gauthier Soho. Preparing for Black Friday starts earlier and earlier each year and to help with your preparations for 2016, Glen Burson, CTO of Global eCommerce agency Salmon, will give an overview of what Salmon experienced during peak trading 2015 whilst working with some of the largest online retailers such as Argos, Halfords and Game. Glen will give an insight into what retailers can put in place now to prepare for the busiest online period and divulge some of the key learnings from 2015. For more information on the lunch and to secure your guest place, please register here.

Come along to the SLI Connect E-Commerce Summit, a one-day event at the Ham Yard Hotel on Tuesday 15th March. The top retailers in the UK and Europe gather to learn from each other's experiences and get a first-hand look at how the latest technology is helping online retailers to drive more revenue. The day will be filled with presentations, workshops, networking opportunities and (of course) fun entertainment including bowling, The Cuban Brothers show, dancing and karaoke! Please register here

Join us at the Transforming Data-Driven Marketing Seminar followed by an early evening of networking over drinks and canapes. It will take place on Wednesday 23^rd March from 3:30pm to 7:30pm where we will explore the continued advances in how advertisers work with data. From targeting consumers, to creative design, and even how information is measured, advertisers are learning more about the data available to them and how to manipulate it. This seminar will explore the ways in which advertisers can align their marketing through the use of data, and the importance of consumer intent. Plus, we will address potential concerns and stumbling blocks we all face in regards to new regulations around privacy. (This event is for members of the marketing and management teams of brands). For more information about the event and to book your delegate place please click here

We look forward to seeing you soon

All the best

Miss Charlie Lines
Director and Co-founder
Mixing Digital

Three quarters of UK consumers fear personal data snafus

Nearly three-quarters (72 per cent) of UK consumers online are concerned about the level of protection given to the personal information they share with brands and organisations online.

This is according to a new survey commissioned by Informatica, the independent software provider. Following a string of high profile data breaches its report, ‘The State of the Data Nation’ research reveals that British consumers’ confidence in the ability of organisations to keep their personal data safe is worryingly low.

The online survey of more than 2,000 UK adults also revealed that:

3 per cent of consumers are wary of how the personal information and data they have shared with brands online is being used.
In fact, more than half (56 per cent) of those who are concerned about the use of the personal data they have shared online with brands and organisations are reclaiming access to it and plan to share less information with brands or organisations over the next three years.
Furthermore, over a third (38 per cent) of respondents claim that nothing could incentivise them to share personal information with brands or organisations online.

“It’s clear from this survey that there is a worrying disconnect between UK businesses and consumers when it comes to how their personal data is stored, shared and secured,” explains Greg Hanson, vice president business operations EMEA, Informatica.

“Brands and organisations need to address this as a matter of priority. That means putting strong data governance practices at the heart of their customers’ digital experience in order to win back their confidence. Data security is a crucial differentiator for organisations looking to redress the balance and offer maximum protection for personal information in the event of a breach.”

The study explored the UK’s attitudes to sharing data and the consequences of confidential information being exposed in a data breach. It revealed:

Honesty is the best policy
- Being transparent about how personal information is used (50 per cent), having a privacy policy in place (43 per cent) and quickly responding to any issues (38 per cent) are the top three things that enterprises can do to earn consumer trust.
The trust trade-off
- Some customers are becoming more willing to share personal data for rewards.
- In total, 22 per cent would continue sharing information if they received discounts and 16 per cent would do so if they received free access to a service, such as Wi-Fi.
The trusted parties
- Consumers were the most trusting of employers (33 per cent), followed closely by financial services (31 per cent), government organisations (28 per cent) and utilities (22 per cent).
Communication is key
- Interestingly, the biggest factor resulting in a consumer losing trust in a brand is not having more than one confirmed data breach a year (56 per cent), but a lack of communication (62 per cent) following a breach.
The promise of temporary data for millenials
- A total of 19 per cent like having control of how long friends and followers can view the likes of online comments and pictures, and one in ten are more comfortable sharing personal information when they know that it can’t be viewed forever.
- Furthermore, the ability to control when personal information is automatically removed would incentivise 23 per cent of 18-24 year olds and 18 per cent of 25-34 year olds to share more.

“Sensitive and confidential data today is travelling at pace. It is imperative that brands and organisations alike gain insight into where customer data is proliferating and what its risk profile is”, continued Hanson. “Only then can organisations proactively protect sensitive data, improve breach resiliency, and turn the tide on consumer trust.”

The survey of 2,070 adults was commissioned by Informatica and completed by YouGov Plc. Fieldwork was undertaken between 26th – 27th October 2015. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

MILLENNIAL 20/20 Announces New Showcases, Renowned Speakers & welcomes humanoid Robot..

The Millennial 20/20 Summit, with Title Sponsor Accenture, announces its new wave of showcase partners, speakers and special features confirmed to attend and take part at the world first event, on 13th-14th April 2016, taking place at Victoria House in London.

The most exciting addition to the event is Pepper, a human-shaped robot confirmed to take on the important role of greeting guests at the Summit, and will also be making a stage appearance! Pepper is the first humanoid robot capable of recognising the principal human emotions and adapting his behaviour to the mood of his interlocutor. Designed to be a genuine day-to-day companion with the ability to perceive emotions, he is already a global hit and is coming to the UK to be part of Millennial 20/20.

Unilever, one of the world’s leading suppliers of fast-moving consumer goods, is partnering with Millennial 20/20 to unearth and showcase the most innovative startups in this controversial space. This unique opportunity, hosted by the Unilever Foundry, will give visitors the chance to engage directly with the entrepreneurs who are reinventing the way brands and companies connect with millennials. Up to 50 startup companies, who have developed truly innovative technology in future of media, brand & content innovation, social impact and data, insights & personalisation, will be handpicked to be part of the Unilever Foundry’s Startup Street. The selected startups will be given the opportunity to ‘speed-date’ with Unilever’s marketing leaders.

Revolutionary Swedish brand FOREO has come on board as beauty showcase partner. A truly millennial brand, FOREO create pioneering products, combining revolutionary technology with meticulous design. In addition to their on-site Beauty Innovation Lab, their CEO will take the stage to discuss “Radical Beauty” and how design, technology and vision created a new global connection under the noses of the world’s established health and beauty conglomerates. Paul Peros, Foreo CEO says, “When something is only good enough, it’s time to make a change.”

With a lineup of over 150 world-class speakers, the latest confirmations include brand executives from the British Fashion Council, Hunter, Liverpool FC, The Jamie Oliver Group, Propercorn, Rovier, Sky Sports, YPlan and Fortnum & Mason. The two-day summit will also feature highly curated and challenging discussions in industry sector tracks fashion & beauty, food & beverage, travel & hospitality and sport & fitness. The new subjects on the agenda include: “Snackable Sports Content Everywhere”, “The Future of Smart Travel”, “Disrupting Taste in the Restaurant Industry”, “Brainfood” and“From a bag to a global business”.

With 40 exhibitors and showcase partners lined up to be part of the event, the newly confirmed companies include Unsigned Music Awards, What 3 Words, Zappar, Movable Ink and Grabble.

Rupa Ganatra, Co-Founder of Millennial 20/20 said: “We are really excited to announce this next wave of inspiring, innovative and disruptive lineup of speakers and partners for Millennial 20/20. The Summit will offer the opportunity to network with some of the most innovative and game-changing leaders shaping the future of nextgen commerce and provide a curated platform to learn about the latest and most important strategies, products and services to help businesses evolve with the digitally savvy, tech-obsessed millennial generation.”

The latest wave of confirmed speakers includes:

FASHION AND BEAUTY