Book your place for our Internet Leaders Dinner with Dave Chaffey
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This week at Mixing Digital we have some great events to offer to you and despite the tube strike, all of them will be up and running. See all the details below and book your place.
Internet Leaders Dinner: Fuelling Digital Marketing Success in 2014.
Date: Wednesday 30th April
Timings: 6pm - 9.30pm
Venue: Elysee Restaurant, First Floor Private Room, 13 Percy Street, London W1T 1DP
Our speaker is Dave Chaffey, founder of Smart Insights and a long-standing well respected digital marketing expert.
At the dinner, Dave will talk us through the core digital marketing techniques that every business must get right as part of multichannel marketing and CRM. He will use examples and case studies across all the key customer touchpoints using the Smart Insights RACE Planning Framework. He will also help you benchmark your capabilities against others by outlining exclusive research from the TFM&A conference and Smart Insights. Companies already attending include: Mixing Digital - Smart Insights – BrightTag – Tesco - Kingston Smith - Freshminds - Mediacom - Image Source - White Stuff - Havas Group - Mopowered and more.
The dinner cost is £99.00 per person +VAT. For more information about Dave, our sponsors BrightTag and to book please click here.
Search Complete: Joining the Dots in Digital seminar for brands, brought to you by Epiphany Search
Date: Thursday 1st May
Timings: 1.30pm - 6.00pm
Venue: No. 5 Private Members Club, 5 Cavendish Square, London, W1G 0PG
At this event we will take an in-depth look at how contemporary search marketing is underpinned by the connections between digital brand engagement, creating influence and effective digital advertising. The development of marketing strategies and creative ad campaigns and how they now require an integrated, connected approach to digital marketing. We’ll be looking at trends in search, social, PPC and analytics and hearing from renowned industry experts. This event is for free for brands, no vendors will be admitted. Guests already attending include Action Cameras - Russell and Bromley - Carphone Warehouse -Macmillan Cancer Support - Truly Travel (teletext) – Sockshop - Reader's Digest - Ted Baker - Marshalls Seeds – Unwins - Butlins - Bourne Leisure - The Economist - The Wall Street Journal – Selfridges - Kurt Geiger – Ikea – Canon - Lloyds of London – Kuoni and many more.
Click here to book your place.
Learn how Internet Retailing Top 500 brands such as B&Q, Boden, Aurora Fashions and Thompson&Morgan deliver a constantly improving and relevant user experience by leveraging on-site search navigation, merchandising and traffic, to connect shoppers with the products they’re looking for across multiple devices.
Join usability expert Martin Newman, CEO, Practicology and the retail technology veteran Tim Callan, CMO, SLI Systems for the webinar SLI Systems: Connecting Shoppers to Products to Accelerate E-commerce Revenues to gain a deeper insight into practical ways of increasing conversions.
Date: Thursday 8th May at 11am
For more info and to register click here
Creating the Ultimate Customer Journey Seminar brought to you by dotMailer, Feefo, Rackspace, Redbox Digital, SLI Systems and Mixing Digital.
Date: Tuesday May 20th
Timings: 8.45am - 6pm
Venue: The Place, Ducie Street, Piccadilly, Manchester, M1 2TP
At the event we look at how creating the best journey for your customers can be a long process which involves many different internal and external factors and joining up all the dots can take time. At today’s event, we will hear from many of the experts in that process and look at the best tools on the market that will help you manage the process effectively.
Event Takeaways:
- 10 Practical Techniques for Managing Customer Experience / CXM
- Using Hosting, Hybrid technology, fanatical support and cloud to create effective e-commerce sites
- Connecting shoppers to products to accelerate e-commerce revenues
- Introduction to Feedback and Reviews
- How to humanise your purchase journey
- Best practice on Delivery and Returns.
This event is for brands and retailers only, please book your place here.
Digital Impact 2014 will inspire digital marketing managers, marketing managers, directors and their advisors responsible for integrating digital marketing to use new approaches to plan, manage and optimise their digital channels to grow the commercial contribution from digital.
Date: Wednesday 17th September
Timings: 8.30am - 5.30pm
Venue: Cavendish Conference Centre, Duchess Mews, London, W1G 9DT
You will learn from an interactive format featuring
- Case studies of digital transformation from leading brands
- Roundtables and panels to share your pain-points and best practices
Smart Insights have designed the format of Digital Impact 2014 to maximise involvement and learning for attendees.
For more info and to book your place click here
We are looking forward to seeing you there.
Take care
Miss Charlie Lines
Director and Founder
Mixing Digital
02089854249
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This is the ‘how-to’ guide for anyone looking to hone their knowledge of a £14 billion revenue-generating industry - the guide to maximising the performance of your marketing in 2014.
More than 120 pages of insightful and educational content are packed into PerformanceIN’s third annual FREE guide, covering all elements of performance marketing:
• Search
• Display
• Mobile
• Social Commerce & Marketing
• Agile Commerce • Affiliate Marketing
• Email Marketing
• Best Practice & Regulation
• Technology
• Data & Analytics
Each section was contributed by an expert in their respective field; the most knowledgeable minds at the forefront of performance marketing – making this the go-to industry resource. Download your copy today and make your marketing perform for you in 2014.
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Online Retail Thought Leaders Reveal Significant Differences in Approach between Online–only and Offline Brands, According to Survey at SLI Connect UK
Survey Highlights
83% of brands expect to have an omnichannel strategy in place within 18 months
100% of brands see mobile as a key channel
85% of brands are implementing new technologies to go omnichannel
64% of brands are going omnichannel through repurposed budgets
Online-only and offline e-commerce retailers have different understandings of omnichannel, with few online-only brands exploring offline opportunities
83% of online retailers intend to have implemented an omnichannel strategy in the next 18 months, according to a recent survey conducted at SLI Connect, the annual UK e-commerce summit held here in London. The survey also revealed that a full 53% of respondents have an omnichannel strategy in place today and that significant differences exist in the attitudes exhibited by pure online versus online/offline retailers regarding their multi-channel experience.
SLI Connect UK, held in London on April 10th, is a gathering of e-commerce thought leaders that employ SLI’s e-commerce acceleration solutions to better connect site visitors to the products they seek to buy. More than 100 delegates confirmed their participation in the one-day event that focused on the best practices in “findability,” or helping shoppers zero in on the products or information they desire in large, complicated websites. At the event SLI Systems undertook a survey of leading retail brands including Kingfisher, Wickes, Chemist Direct, Snow+Rock, French Connection, Faberge and LED Hut, exploring their opinions on the importance of, urgency of and correct approach to providing a true omnichannel shopping experience.
The results of the SLI survey highlighted that while not every e-commerce brand has created an omnichannel strategy, the majority are exploring the possibilities. Respondents also reported the channels they consider key to the successful implementation of an omnichannel strategy:
• mobile – 100%
• tablet – 97%
• online – 95%
• bricks-and-mortar – 61%
• kiosk – 15%
Analysis of the data revealed a striking difference in attitude between online-only retailers and those that have an offline presence as well. Online-only brands appear to view omnichannel as a method of integrating site experience with mobile phones and tablets, while more traditional retailers are interested in how their high street shops and catalogues can fit seamlessly into a customer-centric strategy that also includes online and mobile.
Tim Callan, Chief Marketing Officer at SLI Systems, explained that the fundamental goal of retail omnichannel initiatives is to provide a consistently excellent experience as customers shift from one channel to another in their interaction with the retailers. “The best omnichannel organisations are those that offer the customer the same value, benefits and service options regardless of how they come to you, whether it’s on a PC, in-store, or by mobile device.”
Callan added, “Both communities are trying to use omnichannel to play to their strengths. Pure-play e-commerce businesses are seeking to stick with the model that brought them success in the first place – keeping overhead low and focusing on the techniques that drive online business growth. On the other hand, bricks-and-mortar retailers are trying to exploit the advantages that come with having physical locations in the same neighbourhoods where their customers live.”
The metrics expected to measure the success of omnichannel underscore its projected importance in driving business growth through improving customer experience:
• 80% of respondents plan to measure success through sales
• 53% plan to measure success through customer experience
• 21% plan to measure success through customer sentiment
• 18% plan to measure success through brand reach
David Kohn, Multichannel Director from Snow Rock commenting on the research findings, says “As a business who has bricks-and-mortar stores as well as online, we see delivering a consistent customer experience through all channels as both our key challenge and our key opportunity. The survey suggests we are not alone in this.”
Over 85% of respondents said they would be implementing new technologies to support the deployment of their strategies, with just over 14% responding that they would be using existing technologies to do so. Funding such transformation remains a challenge, with only 36% of respondents having new budget to address the necessary technological changes while the remaining 64% of companies will attempt to accomplish a transformation to omnichannel by repurposing existing budgets.
Connect with SLI:
Twitter – twitter.com/slisystems
Facebook – facebook.com/slisystems
LinkedIn – linkedin.com/company/sli-systems
For more information click here.
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Apple and Samsung issued alerts about faults on some of their phones. Apple has begun a replacement programme for some of its iPhone 5 handsets that have a faulty sleep/wake button. Separately, Samsung has revealed that some of its flagship Galaxy S5 handsets have been shipped with a non-functioning camera. It said anyone who bought an S5 with a faulty camera should contact Samsung's customer service or their mobile operator to get the phone replaced.
Internet Explorer flaw discovered
Microsoft has warned consumers that a flaw in its well known Internet Explorer browser could let hackers have access to users' computer.
Microsoft has warned consumers that a flaw in its well known Internet Explorer browser could let hackers have access to users' computer.The problem affects Internet Explorer (IE) versions 6 to 11. Even though the targeted attacks to exploit it are limited, the issue may be of special concern to people still using the Windows XP operating system.That is because Microsoft ended official support for that system earlier this month. It means there will be no more official security updates and bug fixes for XP from the firm.
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Join Google, Facebook, Net-a-Porter, Lyst and more at Brand us Social on May 1st
Brand us Social, a Social Media & Digital conference for the fashion and beauty industry, is taking place on May 1st at the May Fair hotel. Speakers include: Facebook, Google, Net-a-Porter, Astley Clarke, Secret Sales, Lyst, Index Ventures, theAudience, Boticca, Cloggs, GHD Hair, Wool and the Gang and a whole host of industry leaders and leading entrepreneurs. The conference will look at practical ways to increase your business exposure online, elevate your social media presence and accelerate your business growth. Don't miss this great event and book your tickets now with our 20% discount code MD20. www.brandussocial.com
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The biggest boost you can give your business or organisation this year is a ‘digital’ boost and the good news is that not only are these one-day programmes developed with you in mind, run by industry experts and cost effective to attend – they also give real world solutions and case-studies. The reality is that ‘digital’ doesn’t sleep and you need to keep up to date with all of the latest Digital Marketing opportunities and trends.
The first event in the programme is all about ‘content marketing’. This one day intensive masterclass will provide you with all the knowledge necessary to confidently implement a new content strategy for your business.
The Content Masterclass will take place on Friday 2nd May 2014 at Ravensbourne College of Design and Communication.
Register here and use the promo code MDMEMBER to get £50 of your ticket price.
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Whether you’re a web designer, developer, in public relations, advertising or traditional marketing, it’s imperative for you to maintain your on-going education in search marketing and its ever-changing ways. And as organizations integrate online and offline marketing, it’s crucial to understand how search fits in with the “big picture,” not only contributing to enhanced brand exposure but in many cases paying for itself via measurably improved ROI. Don't miss the Search Marketing Expo London - 13th-14th May , Chelsea Football Club. Click here to book and use the code MIXINGDIGITAL14 for a 15% discount.
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Chinwag Psych 2014 is the one day conference that focuses on psychology, neuroscience and behavioural economics for business and marketing. Sessions cover a range of incisive areas; from the way cognitive biases affect our decisions, to predicting consumer behaviour and how changes to our routines can enrich the way we work. Expert speakers and acknowledged practitioners showcase techniques that optimize a business, with case studies from global brands. Delegates at the Chinwag Psych 2013 included the brightest minds from Eventbrite, EngageSciences, BBC, Microsoft, Jam, UCL, Lingo24, Nesta, Goldsmiths, University of London, ThoughtShift, U Interactive Ltd, WWF, foursquare, Workdigital.co.uk, Melcrum, RSCPP, Adobe, CorpComms Magazine, Albion, Schuh and many more. Chinwag Psych will be held at The Museum Of London on 15th May.
For more information and to book click here
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Social Media Strategies Summit in Amsterdam: 18-19 June 2014
The Social Media Strategies Summit (SMSS) holds 2 day events around the US and in the UK, and will be coming to Amsterdam 18-19 June, 2014. SMSS hand-picks speakers who provide real-life insights and best practices into building and maintaining powerful social media plans that align with your business strategy.
Join us and other social media marketers and experts for 2 full days of education-packed and interactive sessions on how to build and execute your social media strategy. We focus on learning and case studies, providing you with the tools and strategies you can implement back at the office right away. We also provide a great atmosphere for networking and opportunities to meet other attendees.
We’re featuring speakers from top brands like Bosch, MTV, Hyatt, HSBC, and Audi.
In Amsterdam, we’ll be featuring 2-hour interactive workshops on 18th June, where you’ll be working with smaller groups of attendees and one-on-one with instructors to dive into specific social strategy topics. We organise our sessions into three dedicated tracks: Social Media Strategy Development, Social Tools & Platforms, and Content Strategy & Marketing. This allows you to customise your summit experience and attend the sessions most pertinent to you and your organisation.
Register by 14 March to receive a registration discount!
Questions? Contact Madeleine Umpleby at madeleineumpleby@ems-ltd.org. Group discounts are also available.
Mixing Digital readers receive a 15% discount for SMSS Amsterdam. To claim your discount, quote the code EMSMIX15 when you register. For more info click here
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