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Mixing Digital: Events and News Round-up

The European Union’s competition watchdog fined Facebook £94.5m last week for providing misleading information about its buyout of WhatsApp. Vine users were warned last week of a data breach that put at risk their persona data. Plus Amazon are to add live TV meaning that you can purchase individual channels rather than bundles of channels at the same time making for a cheaper TV experience.

As we head into the summer months we have lots of events to look forward to, choose which you would like to join us at below.

Brunch: Dyson & Crobox on Optimising Online Performance
Tuesday 6^th June, London
Event overview: Most purchasing decisions are driven by our emotions deep inside our subconscious mind. How then do you influence that subconscious? We are proving that this unknown variable can be triggered by persuasion. Jenna Simons, Online Marketing at Dyson and Rodger Buyvoets, CEO of Crobox join us at today’s brunch at Gordon Ramsay's Heddon Street Kitchen and will offer thoughts, strategies and insights on how to maximise your CRO to set the scene for a roundtable discussion with other senior retail peers all over a very tasty brunch! Register here

IMRG Peak Connect – The Christmas peak period keeps evolving – what’s going to happen in 2017?
Thursday 15th June, London
Event overview: At Peak Connect this year IMRG will be publishing a report (supported by Salmon) covering their latest research, insight and thinking on what may happen during the Christmas peak 2017. We’ve had 3 years of this new format of the peak trading period, but it won’t stand still. There are now some fairly established best practice techniques you can follow, but you should also be aware that the opportunity is ripe for some innovative strategies to creep in this year – make sure you don’t get left behind. Themes include: Black Friday as retail exception - Coping with the pressure - The changing customer - Understanding what works for you - Standing out from the crowd Register free here

Ecommerce Club: Royal & Awesome Growth Story, Branding, Facebook and Amazon
Wednesday 28th June, Manchester
Event Overview: Graeme Smeaton, Founder of Royal & Awesome the spectacular golf clothing brand, will be telling you the growth story of the company, which has delivered 5 years of consecutive +50% growth, seven figure annual revenue and six figure profits. He will be showcasing how getting the proposition right using Facebook Advertising and Amazon retail have helped make this enormous growth happen and how it has turned Royal & Awesome into a successful business. Register here

Ecommerce Club Manchester Summer Party
Thursday July 6^th, Manchester
Event Overview: Neil McKay, Founder & CEO and Abi Hough, Device Experience Director of Endless Gain, specialist in increasing sales and profits for ecommerce brands, will be sharing their current research on the pain of buying and show us how to recoup 100m in lost revenue. Join us for an afternoon of insight and fun to celebrate summer with drinks, nibbles and a bit of dancing if the mood takes you, courtesy of DJ Shine. Register here

We look forward to seeing you soon.

Miss Charlie Lines
Director & Founder
Mixing Digital & The Ecommerce club

Google links AI with analytics

Google’s new analytics tools for marketers are being rolled out and include attribution modelling and YouTube ‘store visits’.

Google’s new analytics tools for marketers are being rolled out and include attribution modelling and YouTube ‘store visits’. They are also launching promoted places and local inventory ads for retailers to promote special offers and show what’s in stock nearby. YouTube ads will allow viewers to locate a store via “location extensions”. Store visits and measurement will also be available now for YouTube TrueView campaigns. The product is powered by machine learning and unique data powered by the Google maps product.

Read more at Netimperative

Amazon live TV channels

Amazon announces that it will offer live TV channels through its Prime video services for an extra fee.

Amazon announces that it will offer live TV channels through its Prime video services for an extra fee. Consumers will be able to subscribe to popular channels such as Eurosport and discovery on their own without having to buy bundles of channels. Until now, Prime Video has offered only on-demand films and TV shows in the UK.

Read more at the BBC

Vine users warned by Twitter of data breach

A Twitter warning to users of Vine was issued last week warning them to be cautious about opening unknown emails as the email addresses and phone numbers of some users were exposed to third parties by a bug. The company said the bug was only active for 24 hours and that it is not aware of data being misused during that time. The social network also said that passwords were not exposed.

Read more at The Drum

Leaks expose odd Facebook policy

According to the Guardian newspaper documents have been revealed that show how Facebook censors what users see.

According to the Guardian newspaper documents have been revealed that show how Facebook censors what users see. The Guardian has seen more than 100 training manuals, spreadsheets and flowcharts that give great insight into how Facebook moderate issues such as violence, hate speech, terrorism, porn, racism and self-harm to name just a few. They give the first insight into the codes and rules formulated by the site and illustrate the difficulties faced by executives to react to new challenges such as revenge porn and the challenges faced by moderators who say they are overwhelmed and often have just 10 seconds to make a decision on content.

Read more at The Guardian

Moss Bros sees first quarter boost online and store sales

Moss Bros have seen rising online and store-based sales in the first quarter of 2017, the retailer said in an AGM trading update that their ecommerce sales grew by 14.7% compared to the same time last year and accounted for a growing share of total retail sales at 11.6% – up from 10.7% a year earlier. They also saw an overall sales growth of 3.7% on last year, with sales up by 2.3%, or 5.5% when ecommerce was included.

Read more at Internet Retailing

EU fines Facebook a whopping £94.5 million

The European Union’s competition watchdog fined Facebook £94.5m for providing misleading information about its buyout of WhatsApp.

The European Union’s competition watchdog fined Facebook £94.5m for providing misleading information about its buyout of WhatsApp. The European Commission said when Facebook informed the Commission of the 2014 buyout it said it would be unable to ‘establish reliable automated matching’ between Facebook and WhatsApp user accounts. However, in 2016 WhatsApp offered updates including a possibility of linking user phone numbers with Facebook user IDs. Last week’s decision by the Commission sends a clear signal to companies that they must comply with all aspects of EU merger rules, including the obligation to provide correct information.

Read more at Netimperative

Adverts have a big impact on what consumers watch

To mark Streaming Day on Saturday 20th May, Roku revealed key insights on the nation’s streaming habits.

To mark Streaming Day on Saturday 20th May, Roku revealed key insights on the nation’s streaming habits. The research showed that adverts have the biggest influence on what we watch with more than half of us saying it has the most influence on our viewing decisions, us Brits are twice as likely to listen to the advice of our friends rather than partners, when it comes to streaming recommendations and 40% of people living in the UK say that’s the main reason they watch TV alone, while 15% put it down to their partner refusing to watch the same show

Read more at Netimperative

Selected Events June & July

June

IMRG Peak Connect - 15th June

Future Stores 2017 - May 31 - 1st June

The Global E-commerce Summit – June 12^th – June 14^th

Digital Travel Summit – June 27^th – June 28th

July

Ecommerce Club Manchester: Summer Party - 6th July

Global E-commerce Summit Barcelona

eTail Europe 2017

Taking place on 20 - 22 June, 2017 at the Queen Elizabeth II Conference Centre, London, eTail Europe is where European eCommerce innovators come to grow their businesses. Enjoy three days of learning and networking in an interactive format that promotes discussion and takeaways you can implement as soon as you’re back in the office – and make sure you have fun doing it!

1000+ attendees. 700 retailers and brands. That’s eTail Europe.

Download the agenda and to learn more Visit

eCommerce Worldwide Cross-Border Summit

eCommerce Worldwide Cross-Border Summit takes place on Wednesday 24^th May 2017 at London ExCeL. We take a look at what challenges Revolve and The Hut Group have overcome when launching in emerging markets? How did Lovehoney approach new markets in the US and Australia? What can you learn from La Redoute’s CEO, Michael Truluck, about cross-border trading? These are the kind of discoveries you’ll make at this year’s eCommerce Worldwide Cross-Border Summit, 24^th May in London ExCeL (where attendance for retailers is free*).
Bringing together retail practitioners from around the world, this one-day summit unlocks hard-won knowledge from innovative, entrepreneurial companies as well as from large businesses operating at scale. This is one, intensive and highly productive day where retailers and brands, big and small, stock up on the freshest know-how and best practice, as well as share experiences with peers at various stages of their eCommerce journeys.
Result? The Cross-Border Summit will tackle key concerns and provide invaluable tips for success and hone in on numerous overseas markets. Retailers should register for their complimentary access today. Keep up-to-date with all the agenda updates and the latest speakers here. Attendance is free for retailers only. If you are not a retailer and would like to attend, you can still register here.

IMRG Peak Connect – discover our latest insight into Black Friday

The Christmas peak period keeps evolving - whats going to happen in 2017

At our Peak Connect this year – 15 Jun 2017 (London, W1G 9DT) – we’ll be publishing a report (supported by Salmon) covering our latest research, insight and thinking on what may happen during the Christmas peak 2017.

We’ve had 3 years of this new format of the peak trading period, but it won’t stand still. There are now some fairly established best practice techniques you can follow, but you should also be aware that the opportunity is ripe for some innovative strategies to creep in this year – make sure you don’t get left behind.

IMRG Peak Connect– is a full-day conference completely dedicated to Christmas peak trading. Through a series of retailer keynotes, case studies and expert analysis this conference will help you build a strategy for securing your share of spend during the busiest time of year.

Themes include:

Black Friday as retail exception
Coping with the pressure
The changing customer
Understanding what works for you
Standing out from the crowd

Nominations open for the Global E-commerce Award

The Global E-commerce Summit launches its newly revamped Global E-commerce Award with a call for nominations of brands and retailers that provide seamless consumer experiences across both digital and physical store environments. One of the strengths of the Global E-commerce Summit (GES) is the ability to showcase the achievements and innovations of trailblazing attendees who inspire, motivate and push the boundaries of B2C commerce beyond the status quo. This year, GES will celebrate attending brands and retailers with a revamped Global E-commerce Award. Celebrate your success, and be recognized as a trailblazer by your peers in the B2C brand & retailer community! Nominate a favourite brand or retailer that raises the bar for e-commerce, creates a new standard or innovatively exploits technology to provide seamless consumer experiences across both digital and physical store environments. Remember, FIVE finalists will be invited to join us in Barcelona (GES2017 registration, flights, and hotel accommodations included). Find out more about the Global E-commerce Award at http://e-commercesummit.com/global-e-commerce-awards/ and submit your nomination online at http://ow.ly/enTJ30aEuuE

Charlotte Zimbehl

Lifecycle

Lifecycle brings together an amazing community of over two hundred ecommerce marketers to learn about the latest in customer retention from the most innovative brands in the industry. to register use discount code "ecommerceclub" at http://lifecycle.ometria.com/2017/

ASEAN E-commerce Logistics and Delivery

ASEAN E-commerce Logistics and Delivery is a key strategic event taking place on 4^th July in Singapore which will delve into the biggest trends affecting the industry such as cross-border, last mile delivery, and the retailer/platform relationship.

By defining key strategies for success and outlining the way upcoming trends will impact e-commerce; this conference will allow industry players to better understand how to make the changes necessary for the future.

For the most up-to-date programme and speaker line-up, or to register please visit http://www.marketforce.eu.com/aseanecommerce. Your unique discount code is TEK01EC where readers can get a 15% discount on the price when the code is applied.