Last week saw Jaguar Land Rover suspend UK digital ads following reports that it’s one of many big brands to be indirectly paying Islamic extremists, pornographers and white supremacists. This was an unintended consequence of algorithm technology used on some video-sharing websites. It also saw a turf war over privacy issues between private social network Streetlife users and US based Nextdoor which has just taken over the business.

Ecommerce Club Workshop: Marketing Playbook

We have one place now freed up due to a drop out for tonight’s workshop on a lean innovation approach to marketing. Based in Shoreditch at the BBD Perfect Storm offices from 6pm until 8.30pm all the details can be found here

Ecommerce Club London Working Lunch: Creating a consistent brand on & offline

Date: Thursday 23rd February

Time: 12:30pm to 3:00pm.

This club event is focused on the hurdles of presenting a consistent approach to your customers to increase their brand loyalty, whether you are a large high street retailer or a small boutique business. We have invited our partner Lightspeed and SMB retailer Charlotte Zimbehl, to Hoxton Hotel Shoreditch to discuss how they strive to achieve brand consistency and true omnichannel presence. Retailers please register here

Ecommerce Club London Working Lunch: New trends in search marketing successes and failures

Date: Tuesday 28^th March

Time: 12:30pm to 3:00pm.

Join us for lunch at Malmaison, Farringdon where you will hear from Andy Headington, CEO of new Ecommerce Club partner ADIDO. He will be discussing new marketing trends, changes that you might have missed but need to know about, as well as new ideas to help increase ROI. He will also share some of his client’s best successes and failures. Special guest speaker, action sports and lifestyle brand, ANIMAL, will present a case study of how they have implemented their search marketing strategy and give other retail marketers some hot tips!

Please register here

For those of you looking to boost your business in 2017 join the Visualsoft Acquisition & retention workshops which will help you uncover the right ways to market your brand for greater success online. Visitor Acquisition is taking place on Thursday 2^nd March and on Friday 3^rd March is the Customer Retention workshop both taking place at the offices of Visualsoft  from 10.30am to 4.30pm. Please register here

We look forward to seeing you soon!

Charlie

Director & Co-founder

Mixing Digital & Ecommerce Club

Last Thursday shares in Twitter nosedived and they ended the day with shares more than 12% lower after the company reported the fourth quarter losses had almost doubled

Last year a data breach at Sports Direct was reported to the Information Commissioners Office but was not reported to staff whose data may have been compromised. 

The takeover of the UK’s Streetlife private social network by US equivalent Nextdoor has left many users in the UK upset and unhappy with some of the new additions, seemingly due to a difference in cultural attitudes to privacy.

Online sales appear to have slowed in January, according to the latest figures from the British Retail Consortium (BRC). The BRC-KPMG Online Retail Sales Monitor for January 2017 found that online sales of non-food products grew by 8 per cent in January.