Euro Car Parts (ECP) has launched a fully-responsive and mobile-optimised website with an investment of £1 million. The new site supports a click and collect service that offers customers the chance to pick up in as little as 15 minutes.
With over 40 million visitors in 2015, EuroCarParts.com wanted to launch a new platform, which also provides a dedicated French and German website to support the company’s ambitious European growth plans.
Euro Car Parts makes 60,000 deliveries to UK garages every working day. It stocks 130,000 different parts covering all makes and models, plus tools and accessories such as sat navs, stereos and dash cams.
The new supercharged Click & Collect service makes its entire range available to consumers with an unbeatable delivery promise: most parts will be ready for collection from your local branch within 15 minutes. Rarer parts, held at one of 16 regional hub stores or the National Distribution Centre, will be available either the same or next working day.
Meanwhile, the new platform, at EuroCarParts.com also features a dedicated section for performance parts, while dedicated French and German websites support the company’s European growth plans.
Chief executive Martin Gray said, “EuroCarParts.com has everything a motorist could possibly need, from brake pads and batteries, to spark plugs and screen wash, even new body panels. We have quadrupled our ecommerce turnover since 2012 and 70 per cent of these sales are collected in-store, so it made sense to expand click and collect to our entire stock holding instead of just parts held at each local branch. The new supercharged click and collect is the quickest way for consumers to get any part for any car, including performance parts, at trade prices.”
Euro Car Parts was established 38 years ago to supply BMW, Mercedes, Porsche and VW parts. Today it is a leading distributor of parts for all makes of cars and light commercial vehicles.