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Realising Your Global Audience: Exploring the Trends, Challenges and Technologies for International Expansion
The world is getting smaller with internet penetration reaching 35% globally and 2 billion social media users around the world. This is causing international barriers to break down more and more every year, presenting new opportunities for businesses to expand into untapped markets across the globe. The night will be hosted by Net Media Planet, and there will be a short presentation from Google on the value of export, followed by a guests roundtable discussion on the current issues, concerns and trends within international expansion. Then all guests are invited to join us for wine and cheese.
Date: 21st of April
Time: 15:30 – 17:30
Location: Net Media Planet, Level 3 Suncourt House, 18-26 Essex Road, London, N1 8LN
If you are interested in attending the event please email maria@mixingdigital.com
Ecommerce Interaction Success in Retail: Take Control of the Customer Experience
The retail experience has been changing rapidly in recent times and we expect it to continue apace so how do you keep up? By creating an online experience that fits within your customers lifestyle giving them true convenience and a consistent experience across multiple touchpoints. Understanding the single customer view, how people wish to pay for their goods, what influences them to purchase and how they wish to engage with your retail brand will help you meet these fast-moving customer needs.
Today experts will give you great advice and hints on how to achieve all your goals and set you on the right route to success, tasking you with deciding on actionable outcomes with your peers.This event is for ecommerce and retail brands only, suppliers will not be admitted unless they are official club partners.
Date: Tuesday 19th May
Timings: 1pm - 6pm
Location: DSTRKT, 9 Rupert Street, London, W1D 6DG
Guest List include: Jamie Oliver, Clarks, John Lewis, Boots, Joseph Turner and more
If you are interest in attending please click here
Ecommerce Club Working Lunch: Tribes of Behaviour
After the great success of last month's Ecommerce Club inaugural event, we are proud to announce the second Ecommerce Club Working Lunch: Tribes of Behaviour, kindly hosted by Oban Digital and supported by Summit.
When it comes to online behaviour what insights do you need to make and inform digital strategy? It’s always assumed that consumer behaviour is tied to the cultural roots of their home market. But are there similarities or differences in a culture of a brand’s audience? In this session Oban looks at how a consumer’s cultural identity could be formed by a brand’s culture, as well as external and internal factors. We look at a range of areas including: segmentation, market behaviours and personalisation.
Date: Wednesday 15th April
Venue: Kettner's Soho, 29 Romilly Street, Soho, London, W1D 5HP
Timings: 12.30pm to 3pm
Guests Include: Oasis, Argos, The Trainline, Eurostar, Made.com
If you are a retailer, please book your place here.
SheerLuxe eCommerce Conference 2015: A Conversation with the Customer
Taking place in SW London at The Worx on Wednesday 13th & Thursday 14th May 2015. At this year's SheerLuxe eCommerce Conference, you will hear from a variety of speakers on how to create the best customer experience. Hear real-life case studies and learn takeaway tips on how to put your customer at the centre of everything, in order to create a deeper understanding of what your customers actually want and need from you. What can you do as a result? Produce the right campaigns and offers to keep them returning to your website, encourage them to write reviews and engage with your social media pages and much more... You will also receive strategic advice about how to align your organisations to achieve the best results to achieve this goal and tactical advice for success.
Speakers include: Rodial, Avenue 32 and OKA as well as industry names like Sarah Curran (founder of my-wardrobe.com), blogger Anna Hart, and B2B experts Rocket Fuel and Leapfrogg, to name a few.
Register here with the exclusive 15% OFF discount code SLMIXING15 for all Mixing Digital and Ecommerce Club readers
Watch this spacefor further information and please remember to sign up for the Ecommerce Club membership and to follow @EcommClub and @Mixingdigital on Twitter. You can also join the conversation on the LinkedIn group The Ecommerce Club.
We look forward to seeing you soon Take care
Miss Charlie Lines
Director and Co-founder
Mixing Digital
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How can retailers decode a world of customer data in today’s marketplace? This is just one of the questions that 2015 London Summit will be asking when it hits Kings Cross on May 20-21. Targeting consumers’ needs across a multitude of channels has evidently become an urgent issue for fashion retailers in the last year, but knowing how to actively engage users through a personalized experience is easier said than done.
One attendee who will hope to clear the mist around using data for customer insights is Kelly Kowal, Global Growth Director at Farfetch.com. The high-end fashion website has increasingly stood out from the crowd for its advanced strategy in digital marketing. In a year that has seen Farfetch internationally expand into other markets, the company has continually invested in new campaigns and new data collection methods in order to fuel its growth. Just last week, Farfetch was pronounced a rare fashion ‘unicorn’, after raising $86 Million in a Series E round – valuing the company at a whopping $1 Billion.
With a marketplace model allowing users to browse globally and shop locally, the Farfetch customer can buy fashion through an aggregated basket from more than 1000 boutiques. And, with each of these boutiques using the Farfetch software module, sophisticated multi-channel merchandising is in the bag. Furthering the omnichannel experience, Farfetch bridges offline and online worlds by allowing customers who visit the bricks and mortar boutiques to get the VIP experience, receiving personal treatment and localized offers. You can even click-and-collect, as of the end of last year. It’s clear that for Farfetch, e-tailing facilitates multichannel success – but how does data play into all this? Find out from Kelly Kowal on May 20.
Want to hear more from Farfetch and other winners in ecommerce strategy? Book your spot at London Summit now and use the code MixingDigital10 for 10% discount
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Microsoft reveals its new tablet
Microsoft has refreshed its tablet line-up with a new entry-level device that runs more software, but is also more expensive than its predecessor.
Microsoft has refreshed its tablet line-up with a new entry-level device that runs more software, but is also more expensive than its predecessor. The Surface 3 is powered by an Intel processor, unlike the ARM-based chip in the Surface 2- this means that it uses the more user friendly Windows 8 operating system, rather than the more limited Windows RT.
The previous bigger tablet, which was launched 10 months ago, features a 12in (30.5cm) screen, compared with the 10.8in display of the new Surface 3.
Some of the biggest names in entertainment have re-launched the music subscription service Tidal, which they are billing as the first artist-owned platform for music and video. At an event in New York on Monday, Madonna, Beyonce, Kanye West, and 13 other performers announced they had become co-owners of Tidal. The service launched last October, but was recently bought by rapper Jay Z. It is hoping to compete with the likes of Spotify, Deezer and Google Play.
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Dublin plays host to the 2nd European Augmented Reality Marketing Conference on April 29th. Keynote speakers from USA, UK, Hong Kong, Netherlands and Ireland will hear how AR is set to become a crucial part of the digital marketers arsenal. Among the keynote speakers is Tomi Ahonen, global mobile marketing author, who has dubbed AR' The 8th Mass Medium'. Among the sectors highlighted by case-studies and presentations are FMCG, Retail, Tourism and Property. Delegates will also get hands-on opportunities to try the latest AR, VR and wearables at the conference expo. More information www.armarketingconference.com
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The digital world is evolving at such rapid pace that marketers cannot afford to miss a trick. The Digital Marketing Show Mid-Term is a one-day pop-up conference, designed specifically for marketing professionals, to make sense of the ever-changing digital landscape. The reality is that ‘digital’ doesn’t sleep and it is essential to keep up to date with all of the latest Digital Marketing opportunities and trends. With speakers from Google, Shutterstock & Three, Mid-Term is a source of professional information and advice for marketing practitioners.
Mid-Term takes place on 13th May, at the Institute of Education. As a valued Mixing Digital reader, we are able to offer you an exclusive discount of £30 - making each ticket just £69. Just use the promo code MIXINGDIGITAL here
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Discover the most disruptive technologies from around the world impacting fashion today at Decoded Fashion's London Summit. On May 20-21, 2015, supercharge your strategy with the newest ideas in ecommerce, in-store, mobile, wearables & social. Hear from the industry's innovators including: Amazon Fashion EU, John Lewis, Google, TOPSHOP, Harvey Nichols and more. Reserve your spot today with code MixingDigital10 for a 10% savings!
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We take a hands on, human led approach, which sets us apart from highly automated software generated reports. We review all aspects of your brands online presence. Taking a team-based approach to researching, testing and documenting our findings. We believe that the best digital reviews are carried out by impartial individuals who are experienced brand guardians, web designers and developers. We create an online report: http://www.digitalbrandreview.uk/project/sample-report-acme/. We also offer a face-to-face meeting to go over our findings in more detail and make any recommendations. To find out more give me a call on 07932 820764 or email sally@phenotype.net
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