Mixing Digital: Events and News Round-up
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Technology continues to advance in the consumer market. You’ll soon be able to order an Uber or even a takeaway with the new Amazon Fire TV Stick. And Snap’s recently launched video recording sunglasses will soon be available online. Join us on Tuesday 28th March for the Ecommerce Club London Working Lunch: New Trends in Search Marketing, Successes and Failures.
Taking place at Malmaison, Farringdon where you will hear from Andy Headington, CEO of new Ecommerce Club partner ADIDO. He will be discussing new marketing trends, changes that you might have missed but need to know about, as well as new ideas to help increase ROI. He will also share some of his client’s best successes and failures. Special guest speaker, action sports and lifestyle brand ANIMAL, will present a case study of how they have implemented their search marketing strategy and give other retail marketers some hot tips! Please register here For those of you looking to boost your business in 2017 join Visualsoft’s Training Workshops which include 9 engaging discussions from their team leaders.
Visualsoft Acquisition & Retention workshops will help you uncover the right ways to market your brand for greater success online. Visitor Acquisition is taking place on Thursday 2nd March and on Friday 3rd March is the Customer Retention workshop. Taking place at the offices of Visualsoft on both days between 10.30am – 4.30pm to book your place at one of these workshops please register here We look forward to seeing you soon! Charlie Director & Co-founder Mixing Digital & Ecommerce Club
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YouTube drops 30-second unskippable ads
YouTube has decided to stop using the unskippable ads on the service from 2018, stating it wanted to focus on advertising formats that suited and worked well for both the advertisers and the users of the service.
YouTube has decided to stop using the unskippable ads on the service from 2018, stating it wanted to focus on advertising formats that suited and worked well for both the advertisers and the users of the service. The unskippable ads are a nuisance to a multitude of viewers and Google has introduced shorter formats.
New online push for The Saucy Fish Co.
The Saucy Fish Co are making a move into the frozen industry with a new digital campaign by the agency Amaze who have helped the company create the ‘Frozen just got cooler’ concept as it launches 500 new products in Sainsbury stores across Britain.
The Saucy Fish Co are making a move into the frozen industry with a new digital campaign by the agency Amaze who have helped the company create the ‘Frozen just got cooler’ concept as it launches 500 new products in Sainsbury stores across Britain. The campaign also include a ‘Frozen just got cooler’ animated video where the Saucy Couple’s’ first foray into the world of frozen, playfully takes them on a journey which starts in the supermarket frozen aisle and ends at home with an enjoyable meal in moments. Read more at Netimperative
Snap, the company that owns Snapchat, has launched its video recording sunglasses online in the US. Previously the glasses were only available from popup vending machines in many cities across the US. The roll out has been made prior to Snap’s initial public offering on the stock market, Snap is seeking a valuation of up to $22bn (£17.5bn), even though they have made losses.
comScore has expanded its Video Metrix Multi-Platform to the UK, providing a single, unduplicated measure of digital video consumption across smartphone, tablet and desktop devices. Intended to give clients a deeper understanding of how, when and where video content is consumed, the launch also includes the introduction of enhanced mobile video reporting for YouTube and its Partner channels, helping content producers that participate in the YouTube Partner program improve the monetisation of their cross-platform audiences across distribution channels.
No Brexit plans in place for two thirds of British retailers
Almost a third of retailers have seen their international online sales rise as the pound as weakened following the UK’s vote to leave the European Union, and more than half say they’ve seen an impact as a result of the 2016 referendum, according to new research.
Almost a third of retailers have seen their international online sales rise as the pound as weakened following the UK’s vote to leave the European Union, and more than half say they’ve seen an impact as a result of the 2016 referendum, according to new research. The research findings, from cross-border ecommerce specialist Global-e, suggest that the effects of Brexit on UK retail may be less black and white than some commentators anticipated
Amazon Fire TV Stick
Amazon is bringing the next generation of its Fire TV Stick to the UK, updating the device with Alexa, expanded voice search capabilities and a new user interface.
Amazon is bringing the next generation of its Fire TV Stick to the UK, updating the device with Alexa, expanded voice search capabilities and a new user interface. The remote will enable the user to order an Uber or takeaway with their voice and users will also be able to use the Alexa assistant for news and sports updates and information as well as be able to create shopping lists and browsing shows. The latest version of the Fire TV Stick is available for UK customers to reorder now Read more at the Independent
UK online retail sales were up +12 per cent year-on-year (YoY) in January, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. This represents a steady start to the year for online sales, having built on a solid performance in January 2016, when growth was +15 per cent. Read more at Ecommerce Club
Amazon Prime profits
The subscription packages on Amazon and most notably the Prime service brought in big revenues for Amazon in 2016 of $6.4bn (£5.1bn) in 2016, up 43.1 per cent year-on-year.
The subscription packages on Amazon and most notably the Prime service brought in big revenues for Amazon in 2016 of $6.4bn (£5.1bn) in 2016, up 43.1 per cent year-on-year. This was according to an SEC filing made by the retailer, which broke out Prime revenues for the first time. In 2015, Amazon made $4.5bn from subscription services but, while the amount is hardly anything to sniff at, but it’s still far behind Amazon’s core retail business, which brought in $91.4bn last year.
Yahoo has set up content distribution deals with a host of premium UK publishing partners, and through these deals publishers will be able to distribute content in partnership with Yahoo. This will be done via a curated feed across five countries – including the UK, USA, Canada, India and Singapore – enabling reach to a global audience. Publishers currently include the Telegraph, Guardian, Independent, Evening Standard and Hearst UK. Read more at Netimperative
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Visualsoft Workshops
Global E-commerce Summit Barcelona
Mixing Digital Newsletter
Charlotte Zimbehl
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Visualsoft Workshops
Global E-commerce Summit Barcelona
Mixing Digital Newsletter
Charlotte Zimbehl
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