Hi
The online retail giant Amazon is in the process of buying Whole Foods for $13.7bn (£10.7bn). The deal will be its largest push into traditional retailing to date and with just last week, Majestic Wine, reporting that over half its sales in the year until April 3rd were multichannel, they and Misguided are the only ones reverse engineering!.
Forthcoming summer events
Ecommerce Club: Growth Stories
Wednesday 28th June, Manchester
This is your last chance to sign up to hear Ciaran Bollard of Kooomo setting the scene with an overview of digital marketing techniques that can significantly boost ecommerce sales followed by a case study from Graeme Smeaton, Founder of Royal & Awesome, a quirky golf clothing brand that has delivered 5 years of consecutive +50% growth, seven figure annual revenue and six figure profits.
Register here
Ecommerce Club Working Lunch London: AR Customer Buying Experiences
Wednesday July 12th, London
Reports are increasingly suggesting that retailers are not meeting the expectations of consumers when it comes to in-store tech. A recent study found that one in five shoppers want augmented reality changing rooms when shopping online to help them find perfect clothing items. This technology allows users to virtually overlay clothing onto their digital selves to ‘try on’ different outfits. AR changing rooms are a growing trend among retailers, with high street brands such as Topshop and Gap already trialling the new technology. Today Ecommerce Club Partner OSF Commerce will be demonstrating its innovative solutions for retail including LIVE Style Studio and SMART Fitting Room - two technologies that make shopping easier and more fun by combining in-store and online experiences.
Who should attend: Heads of Ecommerce or Customer Experience or equivalent at fashion and high street retailers, no agencies please
Register here
Ecommerce Club Working Lunch London: Effectively Managing Customer Data
Thursday 20th July, London
Customer data management is a hot topic these days enabling the customer's journey to be at the centre of the retail universe. At today’s event, we will talk about how to pull all data sources together in a centralised place and how this action can do more to boost ROI and customer interaction. Our Ecommerce Club partners, OSF Commerce, will demo their tool which allows you to effectively manage customer data with OSF UnifyCOMMERCE (Patent Pending), which is a customer-centric solution that centralises commerce customer data into Salesforce Sales, Service, Community and Marketing Clouds for a single view of all customer data.
Who should attend: Retailers with an established online presence with revenues over £5 million
Register here
Ecommerce Club Summer BBQ: Cutting through the Noise, Communication Trends in Ecommerce
Tuesday 15th August, London
Join Unilever, Kooomo, Ometria, Oracle+ Bronto and OSF Commerce from 1pm for our annual summer BBQ and debate on the roof of the ultra-cool Queen of Hoxton in Shoreditch where we will provide beer, wine, soft drinks, BBQ foods and a panel debate on communication trends in Ecommerce. We will discuss amongst others: Managing omnichannel - Machine Learning - Artificial Intelligence - Location based services - Voice/Digital Assistants (Alexa, Amazon, Siri. etc) – Emojis – SMS. Each retailer can register for three tickets per company. The 30-minute panel is being pulled together now so if you would like to be on it then please let Davina@ecommerceclub.org know.
Register here
See you soon
Charlie
Director
Mixing Digital & The Ecommerce Club
020 8985 4249
