Mixing Digital: Events and News Round-up
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Hi
The fast food giant Burger King are currently under fire as they thought it was funny when it aired a 15 second ad that purposely triggered viewers Google Home devices. Google Earth have refreshed the Google Earth app and website which now has improved detailed 3d imagery and new tours that give you a guided look at exotic locations. Google and Paypal have extended their partnership to make Mobile Payments easier, Timberland use mobile locations ads to drive footfall into their bricks and mortar stores and Heston Blumenthal launches a Skype bot to boost your culinary skills.
Forthcoming Events Ingenico Grow Faster Series: Growth Strategies to Minimise Friction in International Expansion brunch
Date:Thursday May 25th
Topic: We will look at how Cross border growth is now seen as a key business strategy for fast growing online retailers. More and more customers are buying online via multiple devices from across the world. Customers are embracing different ways to pay for goods and services and they want to use payment methods that remove friction. Whilst that’s a great opportunity for your business to grow faster and reach more customers, as a business the process of managing such complex channels and payments is killing your productivity. Ingenico ePayments invites you to an exclusive event that will provide you with insights on how you can maximise sales and increase conversion whilst at the same time remove friction in international ecommerce management.
Please register here
(Please note this event is free for retailers and ecommerce brands to attend, no agencies please)
Webinar: How BHS relaunched online in just seven weeks
Date: Thursday May 4th
Topic: Upgrading or launching a new commerce platform is a necessary evil at some point for almost every business that is looking to grow and invariably brings with it huge disruption, significant costs and increased pressure on resources. Hear from Tony Perks, former Group CIO/CTO at The British Home Store - joined by SAP Hybris and Greenlight Commerce - to learn the strategies that BHS used to be live and trading again online within seven weeks, and how your business can apply these to your own project to reduce disruption and maximise investment as early as possible.
Topics covered during this webinar will include: BHS’s priorities for an ecommerce platform - How a Minimum Viable Product approach and Agile Methodology are key to a fast Time To market (TTM) - What Minimum Viable Product actually means - The challenges and benefits of a fast TTM - The compromises BHS had to make along the way. Even if you can’t make it on the day, registering means you’ll receive a recording of the webinar in full as soon as it’s ready.
Please register here
Ecommerce Club Manchester: Royal & Awesome's Growth Story - Branding, Facebook and Amazon
Date: Wednesday May 24th
Topic: Graeme Smeaton, Founder of Royal & Awesome the spectacular golf clothing brand, will be telling you the growth story of the company, which has delivered 5 years of consecutive +50% growth, seven figure annual revenue and six figure profits. He will be showcasing how getting the proposition right using Facebook Advertising and Amazon retail have helped make this enormous growth happen and how it has turned Royal & Awesome into a successful business. We only have 30 places available so please book in early if you would like to attend.
Please register here
(The event is free for retailers and ecommerce brands to attend, no agencies please)
Take Care
Charlie Director
Mixing Digital & The Ecommerce Club
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Google and PayPal have extended their partnership to make it easier for people to use PayPal in Android Pay as a payment method. The partnership allows consumers in the US to link to android pay account within either the Android Pay app or the PayPal app. The feature will begin roll out over the next few weeks.
Burger King Prank Backfires
The fast food giant Burger King are currently under fire as they thought it was funny when it aired a 15 second ad that purposely triggered viewers Google Home devices, The short advert aired on US TV last week.
The fast food giant Burger King are currently under fire as they thought it was funny when it aired a 15 second ad that purposely triggered viewers Google Home devices, The short advert aired on US TV last week. The commercial ended with the actor triggering people’s Google Home devices, by asking it to read out the ingredients from publicly-editable Wikipedia, after asking “OK Google, what is the Whopper burger?” but many didn’t see the funny side of the privacy intrusion and changed the Wikipedia description which can be edited by users, creating a new definition for the Whopper burger which included “cyanide” as an ingredient in one version or another changed the definition to say the Whopper is “the worst hamburger product” sold by the chain. Hours after it was revealed, the Burger King TV ad can no longer hijack Google’s voice-activated devices, however, it’s unclear if Google has disabled the specific audio from the ad from being recognized by its devices. Read more at Netimperative
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Google Earth App
The newly refreshed Google Earth app and website has new and improved detailed 3d imagery and new tours that give you a guided look at exotic locations which feature David Attenborough.
The newly refreshed Google Earth app and website has new and improved detailed 3d imagery and new tours that give you a guided look at exotic locations which feature David Attenborough. Google say they have spent two years developing the new version of the app, which features video content from the BBC and other partners.
Mobile locations ads drive footfall for Timberland
A new Campaign by Timberland has launched in the UK with xAd to help gain a new audience of urban adventurers and draw them into their bricks-and-mortar stores. xAd worked with media buying agencies Vizeum and Amplifi to develop engaging content aimed at 18-34 year olds living in cities.
A new Campaign by Timberland has launched in the UK with xAd to help gain a new audience of urban adventurers and draw them into their bricks-and-mortar stores. xAd worked with media buying agencies Vizeum and Amplifi to develop engaging content aimed at 18-34 year olds living in cities, inspiring them to seek out their own ‘Urban Adventure’ and at the same time drive up purchases of Timberland’s latest boots with Sensorflex technology. The results of the campaign were reviewed independently by a 3rd party lift report, which allows brands to see the correlation between their digital campaigns and footfall data in the real world. The campaign saw an incremental visitation lift of 6.2% to Timberland stores and stockists, with 20% of visits happening within 24 hours of exposure to the Timberland content. Read more at Netimperative
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Heston Blumenthal launches Skype bot
Microsoft has teamed up with Michelin-starred chef Heston Blumenthal on a Skype bot which has been designed to help you improve your culinary skills.
Microsoft has teamed up with Michelin-starred chef Heston Blumenthal on a Skype bot which has been designed to help you improve your culinary skills. The Heston Bot is available on the latest version of Skype on Windows, Mac, iOS, Android or web and gives cooking tips, flavour pairings and anecdotes from the chef and will be updated every month with seasonal menus and videos messages from Blumenthal .
McDonald’s secret Google campaign
In a new marketing campaign with Google, McDonald’s are experimenting with an unconventional campaign that doesn’t mention the brand once, however, does encourages viewers to search for a phrase instead.
In a new marketing campaign with Google, McDonald’s are experimenting with an unconventional campaign that doesn’t mention the brand once, however, does encourages viewers to search for a phrase instead. The McDonald’s TV commercial doesn’t appear on the company’s YouTube channel, Facebook page or Twitter account and they don’t mention the brand at all but they do mention Coca-Cola and Google. The ads are part of the chain’s first unbranded marketing campaign, where they are asking people instead to search Google for “that place where Coke tastes so good.” A frequently asked question Google say has millions of search engine results that favour the fast-food chain. The ad comes after fast food rival Burger King ran a search integrated campaign last week designed to trigger peoples’ smart devices. Read more at Netimperative
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Global E-commerce Summit Barcelona
Charlotte Zimbehl
Millennial 20/20 London will bring together 4,000+ Brands, Retailers, Corporates, Service Providers, Media, Entrepreneurs and Start-Ups. Hosting 200+ speakers across multiple conference stages covering a variety of industry sector tracks (including Marketing, Retail, Innovation, Fashion & Beauty, Travel & Hospitality, Food & Beverage, Sport, Entertainment and Media and Fitness & Health). There will be a host of "Future of" immersive showcases and start-up activations and a curated exhibition space showcasing the leading commerce solutions in Retail, E-Commerce, Marketing, Payments, Mobile, Social, Video, Big Data and CRM. Register Here
eTail Canada 2017
Taking place on 20 - 22 June, 2017 at the Queen Elizabeth II Conference Centre, London, eTail Europe is where European eCommerce innovators come to grow their businesses. Enjoy three days of learning and networking in an interactive format that promotes discussion and takeaways you can implement as soon as you’re back in the office – and make sure you have fun doing it! 1000+ attendees. 700 retailers and brands. That’s eTail Europe. Download the agenda and to learn more Visit
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