Mixing Digital: Events and News Round-up

With this week’s Black Friday sales event coming up so fast, we know most of you will be rushed off your feet preparing for all those shoppers on your websites. Just to get us in the mood, last week saw the launch of many hotly anticipated Christmas TV ads getting us into the festive spirit.

 

Ecommerce Club: Wine, Cheese & Customer First

If you’re up for sharing some early holiday spirit, why not join us and lots of other retail members of the Ecommerce Club plus our supporting partners at the new design concept space at Clerkenwell London on Thursday 1st December from 6pm till 10pm. For more information and to book click here

 

Ecommerce Club Manchester: To see or not to see, that is the question…

To get people to buy from your website, you need to be able to understand what makes them tick. Understanding the psychology behind what makes your customers return to your website over and over again, as well as what they expect from you in terms of communications, context, offers and product is key to keeping them engaged and loyal. Most of the decisions consumers make are subconscious, few are made consciously. There’s a world of difference between selling something to someone who instinctively knows what they want, to selling to someone who is consciously and laboriously weighing up their buying options. Join us for a pre-Christmas get together on Tuesday December 6th with presentations from Neil McKay, CEO of Endless Gain and others. We’ll also be providing some festive drinks, food and networking throughout the afternoon from 2pm until 6pm. This event is for retailers only, with the whole team welcome. For more information and to book click here

 

We look forward to seeing you soon.

 

Charlie Lines

Director & Founder

 

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Ghost email accounts total more than 19 million in the UK

Last week the DMA released its consumer email tracker research 2016, which was sponsored by email marketing provider dotmailer.

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October online sales growth at highest rate since Black Friday 2014

The IMRG Capgemini eRetail Sales Index has revealed the value of online retail sales increased +18.9 per cent year-on-year (YoY) in October. 

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Starbucks extra special Christmas cup

The controversial Starbucks cup is making a comeback this year with cup designs being created by 13 women from six countries including the US, Indonesia, Canada, Russia, Dubai and South Korea. 

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Is innovation the new superpower for retailers?

According to the latest research from eCommera says that 9 out of 10 retailers report they are taking innovation seriously, with plans to invest an average of 12 per cent, and increasing prioritisation of mobile payments.

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Late night shoppers gain most from Black Friday

With just a few days until the Black Friday sales, Hitwise revealed what to expect for this busy £5 billion shopping weekend. Based on the online behaviour of more than 3million UK consumers during last year’s Black Friday event,  the research shows that 35 percent of all retail site visits were made to Amazon, which has extended its sales period.

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John Lewis TV Ad Revealed

Finally, the John Lewis TV Ad is revealed with new star Buster the boxer. The ad has received mixed reviews so far. 

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Black Friday unprofitable for most retailers
The number of leading UK retailers that see Black Friday as an unprofitable and unsustainable promotion has doubled over the last 12 months – rising sharply from almost a third (32 per cent) in 2015 to almost two thirds (61 per cent) in 2016.
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Shop Direct to open London hub to drive collaboration
Shop Direct, the UK’s second largest pure play online retailer, has announced plans to open a London hub, which will host colleagues working across data, ecommerce, IT, product and brand. 
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Nearly £7bn in sales forecast for Black Friday: IMRG
IMRG is forecasting that £6.77 billon will be spent on UK online retail sites over the Black Friday peak period this year, covering the period Monday 21 – Monday 28 November 2016, as the annual Christmas shopping event continues to evolve in duration and scale.
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Social video viewing linked to purchase decisions
New research shows that three quarters of consumers have said that there is a connection between viewing a video on social media and making a decision to purchase.
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Selected Events

Ecommerce Club: Wine, Cheese & Articificial Intelligence - December 1st



Startup Battlefield - December 5th - 6th 



The Ecommerce Club Manchester: to see or not to see, that is the question - December 6th



Visualsoft & Nosto Breakfast Session - December 13th



For a complete list of events of interest to digital marketers, please check out the Mixing Digital Event Calendar

 

Charlotte Zimbehl
Email Software by Newsweaver