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Events to join & the last week in digital

The Mixing Digital newsletter is entering a new phase and we are combining our weekly event invites with a round-up of news from the digital marketing, Ecommerce and tech sector that we believe are important for you to know about. Hopefully this will give you a quick catch-up if you have been far too busy to read your trade press and we aim to help you to sound even more knowledgable than you already are when you attend our events.


So here we go.....

While the potential of mobile continues to dominate development plans we are going to be covering Cross-device optimization - can you do it faster and easier? if you want to gain competitive advantage and optimise the user experience at all points of access then attend Frosmo's Breakfast & Learn event at The Hospital private members club tomorrow, Wednesday August 3rd, from 9am until 11am.  Please register here   


All the while within the mobile marketing world the argument rages on about metrics and viewability of digital ads, a quiet revolution is taking place in the delivery market.

Uber’s extension from taxi service to delivery service through UberEATS may be the first thing that springs to mind, as the ‘Uberisation’ of different markets continues. And changes to delivery operational models are set to be transformed in more ways than one.


Not only did last week see news that Amazon’s drone trials are starting in the UK but the launch of Amazon FLEX looks set to change the market once more. The on-demand drivers’ model has been tried by others, but none with the geographical coverage and financial muscle of Amazon.  While the company has said that the plan is to find a way to handle more of its own deliveries at peak times, many believe it’s the first step to the transformation of logistics. If you’re in retail, you need to know this and you need to attend our next two Ecommerce Club events.

 

The Ecommerce Club Summer BBQ: The Price of Luxury on Tuesday August 9th at Queen of Hoxton from 1:00pm to 4:30pm. Visualsoft and Louise Lyons, Head of Ecommerce at Annoushka Ltd the fine jewellery company, will discuss the trend of discounts online and meeting the challenge of selling items at the highest end of the digital market. Book your free Ecommerce practitioner ticket here


And our new innovation event The New Era of H2H: e-Innovation on Tuesday September 20th at Rich Mix from 1:30pm to 6:00pm. Book your ticket now, to find out more about how innovation can impact your business, how to assess what works for you and your customers, and to understand how to make innovation work for you. This event will stimulate ideas, instigate discussion, build an understanding of what it means to embed innovation throughout the business – all while showcasing some of the latest tech to help you evolve your business.


Finally for marketers, it’s been another week with research warning that much digital ad spend is being wasted. On a positive note, the move away from demographic segmentation towards personality profiling, concentrating on the attributes of a customer rather than their age and social status, could really support improved personalisation. With 46% of consumers saying they would potentially give up on a brand if they keep promoting irrelevant products, we need as much help as we can get.

 

 We look forward to seeing you soon.


All the best


Julie Jones
Editor at Mixing Digital

 


What can we learn from gambling websites?
"You never see a poor bookie”, or so the saying goes. And this is true not only for traditional bricks-and-mortar bookies, but also for online gambling and lottery websites, which use a range of psychological techniques to keep punters coming back for more.

"You never see a poor bookie”, or so the saying goes. And this is true not only for traditional bricks-and-mortar bookies, but also for online gambling and lottery websites, which use a range of psychological techniques to keep punters coming back for more.

Read more from psychologist Ben Ambridge at Endless Gain on how you can use these techniques to drive your own business forward.

ANALYSIS How will the launch of Amazon Flex change retail?
Uber expanded into delivery UberEATS, now giant Amazon is doing the same for other brands. The launch of Flex has the potential to fundamentally change the structure of today’s delivery market.
Uber expanded into delivery UberEATS, now giant Amazon is doing the same for other brands. The launch of Flex has the potential to fundamentally change the structure of today’s delivery market. For anyone in retail, that’s something we need to know.  Read more at Internet Retailing
Amazon delivery drones will be tested in the UK
Amazon drone trials have started in the UK. Amazon Prime Air is a future service that will deliver packages up to five pounds in 30 minutes or less using small drones – the future gets closer every day.

Amazon drone trials have started in the UK. Amazon Prime Air is a future service that will deliver packages up to five pounds in 30 minutes or less using small drones – the future gets closer every day.

Read more at The Telegraph

Marketers continue to ‘waste money’ as only 9% of digital ads are viewed for more than a second
New research suggests marketers must start thinking about digital display ads ‘like posters’ if they want to create the same engagement as TV, print or out-of-home advertising.

New research suggests marketers must start thinking about digital display ads ‘like posters’ if they want to create the same engagement as TV, print or out-of-home advertising.

Read more at Marketing Week

Insight into consumer views on email marketing
In the era of personalisation, there is no question that the relationship between brand and consumer is critical to ecommerce success. Unfortunately, despite the best efforts of many brands, consumers don’t feel understood by the brands they favour.

In the era of personalisation, there is no question that the relationship between brand and consumer is critical to ecommerce success. Unfortunately, despite the best efforts of many brands, consumers don’t feel understood by the brands they favour. In fact, 46 per cent of consumers have said they would desert a brand they felt didn’t understand them. Ometria’s Consumer Census 2016 explores what works and what doesn’t.

Read more at The Ecommerce Club

Demographics are out; personality profiling is in
While demographics have ruled the marketing universe for years today’s marketers have a new weapon – personality profiles. In April, Netflix announced that demographic data is “garbage” when it comes to predicting consumer taste in television.
While demographics have ruled the marketing universe for years, today’s marketers have a new weapon – personality profiles. In April, Netflix announced that demographic data is “garbage” when it comes to predicting consumer taste in television. Today brands must understand the attributes of the consumer in order to ensure they meet consumer needs. 

Read more at Marketing Tech
McDonald’s on Pokémon Go: ‘We are enjoying what it is doing for our business’
McDonald’s was the first brand to advertise on Pokémon Go and says the tie-up is part of its strategy to ensure it is involved with innovative and new marketing platforms.

McDonald’s was the first brand to advertise on Pokémon Go and says the tie-up is part of its strategy to ensure it is involved with innovative and new marketing platforms.

Read more at Marketing Week

Featured Events


















Future Events


Cross device tracking, a vital tool in Mobile optimisation? (3rd August)



The price of luxury, selling at full price in a discounted environment (9th August)




The New Era of H2H: e-Innovation (20th September)



Northern E-Commerce Awards (21th September)



Ometria LifeCycle (12th October)




Featured Events

















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