Independent study uncovers that although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data. As the number of screens and ad impressions continue to proliferate, advertising dollars are moving from traditional to digital environments at a staggering rate.   An important key to capturing share of the growing digital spend comes down to the ability for publishers to leverage real-time data. According to research released by Forrester Consulting, access to real-time data analytics helps publishers make timely and informed decisions that uncover new revenue opportunities. The study, Real-Time Data Analytics: Empowering Publishers to Make Better, Faster Decisions, found that 65 percent of publishers report that they used SSP/exchange analytics data for critical operational decisions. Further, the study found that 67 percent of publishers – large and small – believe that real-time data is important to their efforts, and 62 percent find that it leads to an increase in revenue, yet only 27 percent report receiving data in real-time. As publishers grow, their appetite for data and actionable insights increase too. The study also found that the majority of larger publishers, with over 500 employees, experience challenges aggregating multiple sources of critical business data into one real-time data stream, especially as they are increasingly inundated with multiple types of data. More than half (56 percent) of large publishers say they are challenged by the inability to get a single view of multiple data sources while 59 percent say they are frustrated with disparate platforms and 54 percent with disparate metrics.

 Additionally, the study found that only 24 percent of large publishers are very satisfied with their current competitive benchmarking capabilities. Adding transparency to ad inventory performance in real-time programmatic ad sales not only provides publishers with context within peer sets, but also creates a distinct advantage over competition.“The release of this study comes at a pivotal time for publishers as brand marketers increasingly turn to digital media for more effective advertising campaigns,” said Kirk McDonald, President of PubMatic.  “The opportunity for growth is tremendous, but optimizing ad inventory, connecting consumers with relevant content and growing revenue is increasingly difficult as the market becomes more crowded with a multitude of data sources. Leveraging tools that provide comprehensive analytics and an intuitive, singular platform will enable publishers to get ahead of real-time.”

In a space that is increasingly competitive, informed publishers can continue to take the lead in the marketplace.  “Publishers who successfully grab their share of these growing budgets will have done so because they were armed with critical insights derived from the aggregation, analysis, and deployment of data from a wealth of sources coupled with differentiated speed to market,” according to the Forrester Consulting study.

Highlights of the study include:

·       Large Publishers Seek Efficiency in Data Aggregation: In order to efficiently aggregate data, 52 percent of large publishers use a data warehouse, 45 percent use data visualization and 45 percent use external partners, all at a significant investment of both time and money

·       Real-Time Data Drives Publisher Growth: Large publishers claim significant benefits from real-time data in the following areas: increased revenue (63%), better yield or performance (57%), optimization of decision-making (56%), uncovering new revenue opportunities (52%) and better inventory management (48%).

·       Publishers Need Solutions For Efficient Data Analysis: Nearly half of larger publishers believe that they are not adequately staffed with skilled analytics professionals and nearly one quarter of smaller publishers have the same challenge.

For more information, please contact

Nicole Kapner

Manager, Corporate Communications

PubMatic

Nicole.Kapner@pubmatic.com 

A prototype 3D-printed robotic hand that can be made faster and more cheaply than current alternatives is this year's UK winner of the James Dyson Award. The Bristol-raised creator of the Open Bionics project says he can 3D-scan an amputee and build them a custom-fitted socket and hand in less than two days. It typically takes weeks or months to obtain existing products.The 25-year-old inventor intends to charge customers £2,000 for the device, including the cost of a fitting. Although prosthetic arms fitted with hooks typically can be bought for similar prices, ones with controllable fingers are usually sold for between £20,000 and £60,000.

Spotify chief executive Daniel Ek has apologised following anger over the music streaming service's new data privacy policy. Some users said they were leaving the music service over changes in its terms and conditions that included access to pictures, contact phone numbers and sensor data stored on the user's smartphone. Mr Ek apologised in a blogpost for the "confusion" the changes had created. He promised an "update" to the new policy in order to clarify it but did not suggest that the terms themselves would be changed.

The Rise of the Digiboomers

Join Greenlight on Thursday 10^th September for an evening of discussion and key insights on why marketers should be focussing their attention towards the digitally-minded over 55 segment, aka the digiboomers. This exclusive panel event will explore how to target this affluent group of increasingly tech-savvy consumers, what to consider when targeting and common mistakes to avoid. For more information and to book your place please click here

PARIS RETAIL WEEK THE NEW EVENT DEDICATED TO 360-DEGREE RETAIL

 Taking place from 21 – 23 of September 2015, PARIS RETAIL WEEK will brings the two trade shows E-commerce Paris and Digital(in)Store by Equipmag under one banner for the first time. This dual event will bring together brick-and-mortar stores and e-commerce professionals from around the world, making Paris the capital of Retail. 

Ecommerce Paris is the perfect mix between an exhibition and conference: more than 300 conferences held in plenary rooms where visitors learn from the brand’s winning strategies, and solution workshops, the visitor’s «tool boxes » providing practical solutions for business issues. 

Digital(in)Store by Equipmag is the new event dedicated to point-of-sale digitisation and connected commerce. Built around business meetings and innovative content, DIGITAL(in)STORE by Equipmag highlights the new point-of-sale technologies.

For more information, visit ecommerceparis.com and digital-in-store-event.com

Request your free access badge: http://badge.ecommerceparis.com/Default.aspx?idInvitation=BAN31&IdLangue=EN

LAST CHANCE FOR EARLY BIRD TICKETS TO INTERACT LONDON

On 20 - 21October 2015, Interact London will be descending on the beautiful settings of The British Museum for two days of cutting edge talks from some of the leading thinkers in the UX, IA and Design world. Among the names confirmed so far are the great minds of Anjan Chatterjee, Todd Wilkens, and Steve Portigal. All of the confirmed speakers can be seen here and they will be unveiling lots more in the coming weeks so make sure you keep an eye on Interact London’s twitter for regular updates.

This is your last chance to grab your Early Bird tickets, with the offer available until Thursday 30^th April with two day passes available for just £300* + the usual fees and VAT. Grab yours today, here >>

Ticket cost covers refreshments including pastries on arrival, teas and coffees throughout the day and buffet lunch.
If you have any questions, are interested in speaking at Interact London or would like to discuss sponsorship opportunities, please contact interactconf@nomensa.com or call 0117 929 7333