Join John Lewis, Skadoosh and Swimshop at our Creating the Ultimate Customer Journey Conference
You still have time to book a place!
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We are all set for the Creating the Ultimate Customer Journey One-day Conference brought to you by dotMailer, Feefo, Rackspace, Redbox Digital, SLI Systems and Mixing Digital and we are happy to announce our great line up of speakers! You will have the chance to hear from John Lewis, Skadoosh, Swimshop, Amnesty International and Manchester Digital about how to create the best journey for your customers and how to manage the many different internal and external factors that are involved in the process.
The event is taking place on Tuesday 20th May at The Place, Ducie Street, Piccadilly, Manchester, M1 2TP between 8.45am and 6pm. This event is for brands and retailers only, please book your free place here.
Another event not to be missed is Digital Impact 2014, taking place on Wednesday 17th September. This event will inspire digital marketing managers, marketing managers, directors and their advisors responsible for integrating digital marketing to use new approaches to plan, manage and optimise their digital channels to grow the commercial contribution from digital. A full days schedule running between 8.30am and 6pm at Cavendish Conference Centre, Duchess Mews, London, W1G 9DT.
For more info and to book your place please click here
And finally, get ready for Essential Media Skills Course taking place on Thursday 3rd July from 10am to 2pm at the Press Association in London.
Learn how to to confidently handle print, radio and TV interviews with Essential Media Skills, a half-day course for spokespeople held in broadcast studios at the Press Association. Taught by former Channel 4 News and ITV News presenter, Bridgid Nzekwu, the course covers: understanding the media, key messages, interview techniques and body language, plus studio interview and critique.The ticket costs £695+VAT but you can get a £50 discount when you book with the code TNRMD2014.
For more info contact liz@tnrcommunications.co.uk
We are looking forward to seeing you there.
Take care
Miss Charlie Lines
Director and Founder
Mixing Digital
02089854249
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Adobe has apologised for a system failure that disabled its Creative Cloud service for users around the world for almost 24 hours.
Creative Cloud is the firm's subscription model for businesses or individuals using its Photoshop, Premiere Pro and similar products. Even though many businesses were unable to carry out busines as usual, the company has not offered any form of compensation for those affected. Users who had already downloaded the software and were using it offline were not affected, but those trying to download new software and features, or using the service's cloud storage function to save and share files online, had difficulty.
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The so called “Google Glass Explorer Edition” is now on sale to the public in the US for the price of £1,500. Google opened sales of Glass to the US public for one day in April, making it briefly available to people other than just a selected group of users such as app developers. The consumers version is supposed to go on sale to the general public towards the end of 2014. A stamp-sized electronic screen mounted on the side of a pair of eyeglass frames, Google Glass can record video, access email, provide turn-by-turn driving directions and retrieve information from the web by connecting wirelessly to a user's phone.
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Sci-fi enthusiasts will love the new 3D interface that has been developed that allows users to "touch" the air to make selections. It uses a 3D camera and specially designed glass to create an interactive, 3D illusion. The interface could be used in public places such as cash dispensers or photo booths in the future, for a more secure and hygienic experience, according to its developers. The proof of concept device was shown off by Intel's Perceptual Computing Lab at a London event.
Apple’s plan to spend $3.3 billion for Beats which will cause tidlewaves across the music industry from Spotify and Rhapsody to Amazon and Google. News of Apple’s negotiations with Beats broke Thursday. Reports do indicate that Beats Music, which launched as a Spotify competitor earlier this year, will be part of the $3.3 billion package.
SLI Systems Retail Leaders Lunch
On Tuesday 13th May we brought some of the hottest brands in e-commerce to the lovely Sartoria Restaurant for another SLI Systems Retail Leaders Lunch.
On Tuesday 13th May we brought some of the hottest brands in e-commerce to the lovely Sartoria Restaurant for another SLI Systems Retail Leaders Lunch. This time we had the chance to hear from Catriona Campbell, Director at Seren about what her work with popular companies such as Boden, Barclays and Dell has taught her about online user experience. After some networking Catriona informed the audience about her early beginnings in learning about human computer interaction at university and how she soon realised that user experience all links back to psychology. One mistake that companies used to make was leaving the design of websites and campaigns to designers who didn’t keep the customers and their needs in mind. To emphasise this point, Catriona asked to a lady in the audience to say her telephone number out loud and soon after she asked the same of a gentleman guest. The difference in how the woman and the man responded (the lady said her number slowly, pausing every 3 digits while the man said it all at once, quickly and without pausing) explains the different behaviour between the two genders, that can be translated into the different ways they shop online. To understand the importance, Catriona used the example of Dell, who uses the concept of Personas - a sort of prototype of the typical customer, the psychological profile of a person to feed their strategy. The Persona of the year according to Dell is Kate, a 28 year old woman who was originally using a Mac as a student, but now she is in the working world she needs a PC, she wants social recognition, wants to check reviews about the product, wants to make sure it can do the things she needs it to do but is more interested in the colour of the laptop than in the technical characteristics! She is a main focus for their current marketing efforts and they plan all activity accordingly. As you can see, the different Personas have nothing to do with market segmentation, but they are all about behaviour and what real customers want from their retailers in everyday life. The best way to make the most of these findings is creating a customer journey map on which to base your marketing strategy. Of course, defining the different Personas is not the only important step for a successful marketing strategy. Knowing how to exploit all the data and knowing what is happening on your website is essential and with all of the new technology solutions on the market, it is becoming an easier process. We would like to say thank you to SLI Systems for this great lunch and for their brilliant insights into their SaaS solutions that include site search, navigation, merchandising, mobile, product recommendations and user-generated SEO and to Catriona Campbell for her session and for sharing her vast experience with us. For more information about SLI Systems click here .
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