Mixing Digital: Events and News Round-up

Darkness falls across the land as Amazon brings Black Friday as we knew it to a close. This year they’re starting the yearly sales on November 1st and continuing them until  december 22nd ,once again changing the nature of retail around the festive season.

 

Replatforming Breakfast: The Good, the Bad and the Downright UGLY!

Join Greenlight Commerce for a replatforming breakfast on Thursday November 17th November at Heddon Street Kitchen from 9:00am to 11:30am. Are you a retailer looking at replatforming in the next 12-18 months? If so, you won’t want to miss this unique event. No two replatforming projects are the same, and all can be beset with their own problems. Regardless of whether you are embarking on your first replatforming project or you have a number under your belt, this breakfast is a chance for you to ask questions and learn from some of the best, to help you on your own path to success. At this breakfast our panel of ecommerce experts and veterans of replatforming will share thoughts and strategies that they couldn’t put in black and white. This event is for retailers only, no agencies please.

For more information and to book Click here

 

Ecommerce Club: Wine, Cheese & Customer First

If you’re in the mood for a bit of early holiday spirit, why not join us for a festive evening at the Ecommerce Club: Wine, Cheese & Customer First networking event. The event will take place on Thursday 1st December from 6pm till 10pm at the exclusive new venue Clerkenwell London. As a tonic for the post Cyber Weekend stresses we are hosting an evening of wine tasting matched with tasty food, learning and networking. 

For more information and to book click here

 

Ecommerce Club Manchester: To see or not to see, that is the question…

To get people to buy from your website, you need to be able to understand what makes them tick. Understanding the psychology behind what makes your customers return to your website over and over again and what they expect from you in terms of communications, context, offers and product is key to keeping them engaged and loyal to your business. Most of the decisions consumers make are subconscious and few are made consciously. There’s a world of difference between selling something to someone who instinctively knows what they want, to selling to someone who is consciously and laboriously weighing up their buying options. Join us for a pre-Christmas get together on Tuesday December 6th with presentations from Neil Mckay, CEO of Endless Gainand more to be announced. Please also join us in some festive drinks, nibbles and networking throughout the afternoon. This event is for retailers only and please bring the whole team, no agencies please.

For more information and to book click here

 

We look forward to seeing you soon.

 

Charlie Lines

Director & Founder

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British Museum hooks up with Alibaba
The British Museum is working with Alibaba’s online licencing platform Alifish, to target Chinese buyers. 
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Digital ad revenue growth driven by mobile in the US

Per the latest IAB report released by PwC US the 2016 digital ad revenues in the US hit £26.6bn this represents a 19 per cent increase over last year’s half-year revenues of $27.5bn

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Instagram pilots in-app shopping

Instagram is trialling shoppable tags allowing for in-app purchases. Instagram is testing new ecommerce features with 20 retail brands in the US, letting them tag products in photos with a “Shop Now” button.

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Mastercard rolls out Qkr! App

Restaurant chains TGI Fridays and Byron are soon to accept payments through the Qkr! with Masterpass app throughout its restaurants.

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Advertising revenue growth will slow warns Facebook

Facebook has warned that advertising revenue growth will slow over the coming months as they try to avoid alienating users.

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Marketers focusing too much on the short term
New research suggests the marketing industry is focusing too much on the short term and that this is having a negative impact on awareness, share of voice and sales. 
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Amazon changes Black Friday Sales

Amazon is changing rules for Black Friday selling by announcing they will run the Black Friday sales all the way through until the December 22nd

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Burberry leads the pac on Instagram
UK fashion brand Burberry has 7.9 million followers, whilst Primark (3.6 million), Alexander McQueen (3.5 million) and Stella McCartney (3.3 million) make up the top four
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Majestic launches next day/named day deliveries
Majestic Wine launches next-day or named day delivery service for its full range of more than 1,200 wines, in a “significant step in its transformation plan”.
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Big discounts in tech but are consumers missing out?
Black Friday has long been thought of as a time to bag a bargain on a television or a games console but HotUKDeals, the UK’s biggest deal-sharing community and founding member of Pepper.com, has found that, on average, throughout Black Friday and Cyber Monday bigger discounts can be found across other product categories.
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Selected Events

Replatforming Breakfast: The Good, the Bad and the Downright UGLY! - November 17th

The Drapers Awards 2016 - November 17th

Ecommerce Club: Wine, Cheese & Articificial Intelligence - December 1st


Startup Battlefield December 5th - 6th 


The Ecommerce Club Manchester: to see or not to see, that is the question


For a complete list of events of interest to digital marketers, please check out the Mixing Digital Event Calendar

 

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