Join Adobe, Econsultancy, Penguin Randomhouse and more...
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This week we are pleased to let you know about our half day seminar with Adobe and our Ecommerce Working Lunch with Oban Digital and Summit. Plus you will be able to buy your tickets for the Sheerluxe eCommerce Conference with a 15% discount.
Adobe: Digital Disruption in the Entertainment and Media Industry
Date: Tuesday 25th March
Timings: 1.15pm – 5.30pm
Venue: The Century Private Members Club, 61-63 Shaftesbury Avenue, London, W1D 6LQ
Media companies are aware of the impact digital has had on the entertainment and media sector over the past few years. At today’s event we explore the key trends, challenges and opportunities that will affect the media and entertainment industry over the coming year - covering topics such as personalisation, multi-channel campaign management and audience management. This event will offer you the following take-aways to help you and your organisation keep ahead of the curve:
• Five digital success factors at top media and entertainment firms
• The best digital strategies and technologies for building customer loyalty
• Why personalised customer experiences are the #1 way to differentiate your brand
Guests attending include: CNBC, BBC Worldwide, Playmob, Playstation, Dennis Publishing, BskyB, Bauer Media, Mocrosoft, Auto Trader, Ted Baker, Sony Music, Camelot, Channel 4, Harper Collins, The Guardian and Suitcase Magazine
You will hear from top speakers and industry experts such as Adobe, Econsultancy, Penguin Random House and many more who will guide you through the media and ents digital landscape. This is an invitation only event for companies in media, gambling and entertainment sectors, if you are interested in attending please email Charlie@mixingdigital.com.
Ecommerce Club Working Lunch: Tribes of Behaviour and Ecommerce Interaction: A Single Customer View
After the great success of last month's Ecommerce Club inaugural event, we are proud to announce the second Ecommerce Club Working Lunch: Tribes of Behaviour, kindly hosted by Oban Digital and supported by Summit.
When it comes to online behaviour what insights do you need to make and inform digital strategy? It’s always assumed that the consumer’s behaviour is tied to the cultural roots of their home market. But are there similarities or differences in a culture of a brand’s audience? In this session Oban looks at how a consumer’s cultural identity could be formed of a brand’s culture, as well as external and internal factors. We look at a range of areas including: segmentation, market behaviours and personalisation.
Date: Wednesday 15th April
Venue: Kettner's Soho, 29 Romilly Street, Soho, London, W1D 5HP
Timings: 12.30pm to 3pm
Guests Includes: Oasis, Argos, The Trainline, Eurostar, Made.com
If you are retailer please please book your place here.
We are also organising our first half day event Ecommerce Interaction: A Single Customer View. Understanding your customers gives you a clear and accurate view of their behaviour, wants and needs across multiple channels. In the world of big data, automated marketing and omnichannel the single customer view comes into play. By gaining a Single Customer View you can win new customers and delight current ones with excellent service provided by you. But remember whilst the Single Customer View provides a vital insight what really matters is what you do with this insight. Today experts will give you great advice and hints on how to achieve all your goals and set you on the right route to success, tasking you with deciding on actionable outcomes with your peers.
Date: Tuesday 28th April
Venue: DSTRKT, 9 Rupert Street, London, W1D 6DG
Timings: 1pm to 6pm
If you are a retailer please register here.
SheerLuxe eCommerce Conference 2015: A Conversation with the Customer
Taking place in SW London at The Worx on Wednesday 13th & Thursday 14th May 2015. At this year's SheerLuxe eCommerce Conference, you will hear from a variety of speakers on how to create the best customer experience. Hear real-life case studies and learn takeaway tips on how to put your customer at the centre of everything, in order to create a deeper understanding of what your customers actually want and need from you. What can you do as a result? Produce the right campaigns and offers to keep them returning to your website, encourage them to write reviews and engage with your social media pages and much more... You will also receive strategic advice about how to align your organisations to achieve the best results to achieve this goal and tactical advice for success.
Speakers include: Rodial, Avenue 32 and OKA as well as industry names like Sarah Curran (founder of my-wardrobe.com), blogger Anna Hart, and B2B experts Rocket Fuel and Leapfrogg, to name a few.
Register here with the exclusive 15% OFF discount code SLMIXING15 for all Mixing Digital and Ecommerce Club readers
Stay in touch for further details and please remember to sign up for the Ecommerce Club membership and to follow @EcommClub and @Mixingdigital on Twitter. You can also join the conversation on the LinkedIn group The Ecommerce Club.
We look forward to seeing you soon Take care
Miss Charlie Lines
Director and Co-founder
Mixing Digital
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Blackberry firm reveals new high-security tablet
The Blackberry-owned company Secusmart has revealed its new tablet, a collaboration with Samsung and IBM. The new tablet, which is called Secutablet is based on the Samsung Galaxy 10.5 and runs on Samsung hardware.
The Blackberry-owned company Secusmart has revealed its new tablet, a collaboration with Samsung and IBM. The new tablet, which is called Secutablet is based on the Samsung Galaxy 10.5 and runs on Samsung hardware. It has the additional security aimed at businesses and governments, but less vigorously protected social media and video platforms can also be used on the device. The tablet is likely to be priced at $2,380 (£1,609).
Facebook changes takedown guidelines
Facebook has changed its community standards to now include a separate section on "dangerous organisations" and gives more details about what types of nudity they will allow to be posted to the site.
Facebook has changed its community standards to now include a separate section on "dangerous organisations" and gives more details about what types of nudity they will allow to be posted to the site. The new guidelines will replace the old ones on the website and will be sent to users who complain about other users posts. They now make it clear that not only do they not allow terrorist organisations or their members within the Facebook community, but they also don't permit praise or support for terror groups or their acts or their leaders, which wasn't something that was detailed before.
Are you getting lost in the Digital Skills Gap?
We are living in a digitally driven business world - where it is considered unacceptable (and almost suicidal) to fall behind with digital trends and technologies. As Richard Branson recently highlighted, UK businesses will suffer if they do not see the value of the ‘digital know-how’.
We are living in a digitally driven business world - where it is considered unacceptable (and almost suicidal) to fall behind with digital trends and technologies. As Richard Branson recently highlighted, UK businesses will suffer if they do not see the value of the ‘digital know-how’.
Even if you do recognise the true value of digital in this always-on age, it’s not always easy to keep up with the rapid changes across the industry. With a lot of discussion in the press and wider business community about the current ‘digital skills gap’, surely it’s time to tackle this issue head on? The Digital Marketing Show Mid Term has been created to address this growing digital dilemma. Taking place on the 13th May 2015 at the Institute of Education, London, the Digital Marketing Show Mid Term will deliver creative, current and expert advice and information to ensure you can continue to compete in the changing digital world.
Join key thought-leaders from Google, Three, Shutterstock and Hootsuite (and more!) to learn more about the important trends that will remain crucial throughout 2015. From managing your mobile success, to the importance of creative testing, and how to build an advocate community around your brand, to the evolution of attribution, Mid Term will offer valuable digital discussions. Not only will you get to hear from these key thought-leaders from significant industry-leading brands but there will be plenty of opportunity to network with these digital marketing gurus and like-minded professionals!
Tickets to the cutting-edge conference are only £99 – and if you book now, you’ll save £30 off the original price! What are you waiting for?
Just use the promo code MIXINGDIGITAL here
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The Internet Retailing Expo - Turning the best ideas in multichannel into action. The Internet Retailing Expo (IRX) is aimed at the progressive retail business industry. It’s aimed at commercial professionals in multichannel retail who are driving their business performance. IRX provides opportunities to hear and learn from the best, identify new opportunities for your business, and connect with the expert and industry-leading suppliers who can support your ideas into action. Now in its fifth year, and proud to have been acclaimed as the best UK business trade show, IRX puts a year’s worth of learning, ideas and solutions at your disposal, providing an experience for you that is profitable, enjoyable and a valuable day out of the office.. Book your free ticket and: - Uncover the latest in omni-channel retailing
- Gain insight into where you should focus your strategy
- Discover how top retailers are delivering results, and how you can emulate their successes
- Connect the ideas with solutions from expert, experienced suppliers
- Blend ideas with hands-on learning in our workshops and clinics
IRX 2015 comprises 8 conferences, more than 150 retail speakers, 16 hands-on practical workshops, 20 eCommerce Clinics, 250 leading suppliers, Innovation Pavilion, IMRG Knowledge Lounge, Digital High Street experience and many more features to see the best of the industry in a single day. Some of the 2015 speakers include: Jan Mehmet, Global Ecommerce Director, Jack Wills; Kelly Kowal, Digital Marketing Director, farfetch.com ; Michael Kliger, Managing Director International, eBay ; Jo French, Head of Online, Monsoon Accessorize ; Sam Hill, Head of Architecture,Tesco ; Chuck Cantrell, Head of eCommerce Solutions Clarks ; Mat Braddy, Chief Marketing Officer, Just Eat ; Claire Higgins, Head of Digital Marketing, Selfridges ; Ken Ardali, Director, International e-Commerce, Alibaba.com ; Richard Clark, Marketing Director, Boohoo.com ; Caroline Rolfe, Global Director – Digital, ghd ; Shehnaaz Chenia, Global e-Commerce Director, Lego ; Claire Zuurbier, Head of Development, Digital Stores, Marks and Spencer ; Gail Lyon, Group Social Media Lead, The Co-operative Group ; Martijn Bertisen, Director- Retail, Google UK ; Valérie Eldenmalm, Ecommerce Merchandising & Buying Director, Ralph Lauren ; Helen Colclough , Ecommerce Director, River Island
Dates : 25 – 26March 2015
Time: 9:00 am to 5:00 pm
Price
Delegate pass: Free The NEC – Birmingham www.internetretailingexpo.com
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Dublin plays host to the 2nd European Augmented Reality Marketing Conference on April 29th. Keynote speakers from USA, UK, Hong Kong, Netherlands and Ireland will hear how AR is set to become a crucial part of the digital marketers arsenal. Among the keynote speakers is Tomi Ahonen, global mobile marketing author, who has dubbed AR' The 8th Mass Medium'. Among the sectors highlighted by case-studies and presentations are FMCG, Retail, Tourism and Property. Delegates will also get hands-on opportunities to try the latest AR, VR and wearables at the conference expo. More information www.armarketingconference.com
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The digital world is evolving at such rapid pace that marketers cannot afford to miss a trick. The Digital Marketing Show Mid-Term is a one-day pop-up conference, designed specifically for marketing professionals, to make sense of the ever-changing digital landscape. The reality is that ‘digital’ doesn’t sleep and it is essential to keep up to date with all of the latest Digital Marketing opportunities and trends. With speakers from Google, Shutterstock & Three, Mid-Term is a source of professional information and advice for marketing practitioners.
Mid-Term takes place on 13th May, at the Institute of Education. As a valued Mixing Digital reader, we are able to offer you an exclusive discount of £30 - making each ticket just £69. Just use the promo code MIXINGDIGITAL here
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We take a hands on, human led approach, which sets us apart from highly automated software generated reports. We review all aspects of your brands online presence. Taking a team-based approach to researching, testing and documenting our findings. We believe that the best digital reviews are carried out by impartial individuals who are experienced brand guardians, web designers and developers. We create an online report: http://www.digitalbrandreview.uk/project/sample-report-acme/. We also offer a face-to-face meeting to go over our findings in more detail and make any recommendations. To find out more give me a call on 07932 820764 or email sally@phenotype.net
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