News, views and events
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Innovation continues to be in the news, with Pokemon Go changing the way consumers view AR, Ford and other traditionalist car makers joining up with Google and Lyst to create fleets of driverless cars. As we discuss in this week's Reflections though, we do really need to make sure we're solving a problem, rather than creating a new one. Don't forget to come along to our e-Innovation session on 20th September, and why not sign-up to hear how Bona can help you learn how to improve your customer service.
Join us on September 15th when Polishing up Customer Service will showcase how Bona, leaders in hardwood floor care products, has been driving innovation through its work with SAP Hybris solutions, to provide the ultimate customer experience. Hear from: - Thomas Malmqyist, CIO, Bona
- Todd Schutte, Director of Training, Bona
- Valerie Patmore, Director, Hybris Solutions
And find out how real-time exceptional customer service can impact your brand, how you can speed up call resolution significantly with effective technology and how fast, accurate search results and in-memory analytics can help address customer issues via social, web, phone, and self-service channels in record time. Click here for more details and to sign up.
If you're interested in innovation, how to build a culture where it works and want to more about the technology that can help transform your business, then sign up for our new event e-Innovation: The New Era of H2H on Tuesday September 20th at Rich Mix from 1:30pm to 6:00pm. Book your ticket now, and hear from: - Nick Lansley, Innovation Insider
- David Smith, Director Omnichannel, GS1 Global
- Adrian Moss, Monetate
plus a range of technology innovators, with developments that can help your business to grow, including Airport and GoInStore.And, while you're here, why not take a look at our reflections on last week's news and check out anything you might have missed, below.
Julie Jones
Editor at Mixing Digital
Reflections: time to set the house in order
There is little debate about the fact that innovation is the lifeblood of digital. We need to be aware of changes to algorithms, services, business models and technologies. But one area that seems to have had little debate is the issue that today’s digital businesses may be having with the idea of innovation for its own sake.
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Smart tech: brands must work to realise its potential
While smart tech is becoming prevalent, there is a still a lot of work to be done in making consumers feel comfortable with its use. A report from Harris Interactive, Smart Life, surveyed over 4,000 individuals aged 16 plus from across the UK, also revealed a similar scenario regarding the Internet of Things (IoT): although nearly half (48%) of respondents are aware of the IoT, just one in eight (13%) feel very familiar with the innovation. Read more about it on Netimperative
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Benchmark your email personalisation
Don’t forget to complete the Smart Insights survey. Complete it anonymously and receive a free copy of the final report, which should help you benchmark your performance, and find ways to increase email relevance and sales.
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Missing the mark: dissatisfaction with amount and irrelevance of brand communications
Consumers across the UK are dissatisfied with the number of brand messages they receive. The study, from Mailjet, indicates that whilst 84% of consumers now welcome brand interaction via real-time notifications across their portable devices, respondents expressed a clear priority for brands to provide better personalisation (41%) in how they interact through emails, with improvements to the timeliness (34%) and regularity (28%) also highly desired. Read more about it on Netimperative
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EU plans stricter privacy rules for chat apps
The European commission will publish a draft law on data privacy that aims to ensure instant message and internet-voice-call services face similar security and privacy rules to those governing SMS text messages, mobile calls and landline calls. Read more about it on Netimperative
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Retailers must learn to talk ‘consumer’
As the consumer experience and levels of engagement change, so does the customer brand interaction. DMA has created an infographic and report exploring what makes brands engaging and customers engaged Find out more at the DMA
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Research: 4 in 10 Facebookers blocking desktop ads
Facebook dominated the headlines last week when it announced it was responding to the rise of ad-blocking by changing the way desktop advertising is loaded, thereby making it considerably more difficult to detect. Read more about it on Netimperative
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Persil partners ‘Uber for laundry’ service ZipJet
Persil has teamed up with mobile dry cleaning service ZipJet, as its owner Unilever continues to expand into mobile commerce. Read more about it on Netimperative
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Pinterest revamps ad process: Lets brands bid on CPM campaigns
Pinterest is changing the way it sells ads, letting marketers in the US and the UK buy ads through its auction based on how much they’re willing to pay for each impression. Read more about it on Netimperative
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Fear of the start-ups: 80% of firms fear they could be displaced in 5 years
Squiz’s report reveals that UK businesses are lacking the skills and expertise to innovate, meaning that they run the risk of being supplanted by new ideas and businesses. In fact 4 out of 5 businesses believe that they could be displaced within five years. Read more about it on Netimperative
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