The Mixing Digital newsletter is entering a new phase and we are combining our weekly event invites with a round-up of news from the digital marketing, Ecommerce and tech sector that we believe are important for you to know about. Hopefully this will give you a quick catch-up if you have been far too busy to read your trade press and we aim to help you to sound even more knowledgable than you already are when you attend our events.

So here we go.....

While the potential of mobile continues to dominate development plans we are going to be covering Cross-device optimization - can you do it faster and easier? if you want to gain competitive advantage and optimise the user experience at all points of access then attend Frosmo's Breakfast & Learn event at The Hospital private members club tomorrow, Wednesday August 3rd, from 9am until 11am.  Please register here   

All the while within the mobile marketing world the argument rages on about metrics and viewability of digital ads, a quiet revolution is taking place in the delivery market.

Uber’s extension from taxi service to delivery service through UberEATS may be the first thing that springs to mind, as the ‘Uberisation’ of different markets continues. And changes to delivery operational models are set to be transformed in more ways than one.

Not only did last week see news that Amazon’s drone trials are starting in the UK but the launch of Amazon FLEX looks set to change the market once more. The on-demand drivers’ model has been tried by others, but none with the geographical coverage and financial muscle of Amazon.  While the company has said that the plan is to find a way to handle more of its own deliveries at peak times, many believe it’s the first step to the transformation of logistics. If you’re in retail, you need to know this and you need to attend our next two Ecommerce Club events.

The Ecommerce Club Summer BBQ: The Price of Luxury on Tuesday August 9th at Queen of Hoxton from 1:00pm to 4:30pm. Visualsoft and Louise Lyons, Head of Ecommerce at Annoushka Ltd the fine jewellery company, will discuss the trend of discounts online and meeting the challenge of selling items at the highest end of the digital market. Book your free Ecommerce practitioner ticket here

And our new innovation event The New Era of H2H: e-Innovation on Tuesday September 20th at Rich Mix from 1:30pm to 6:00pm. Book your ticket now, to find out more about how innovation can impact your business, how to assess what works for you and your customers, and to understand how to make innovation work for you. This event will stimulate ideas, instigate discussion, build an understanding of what it means to embed innovation throughout the business – all while showcasing some of the latest tech to help you evolve your business.

Finally for marketers, it’s been another week with research warning that much digital ad spend is being wasted. On a positive note, the move away from demographic segmentation towards personality profiling, concentrating on the attributes of a customer rather than their age and social status, could really support improved personalisation. With 46% of consumers saying they would potentially give up on a brand if they keep promoting irrelevant products, we need as much help as we can get.