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Learn and Network with Argos, Moss Bros, Nicole Farhi and more

We had really good news this week as Dan Patmore, Search Startegy Manager at Argos, agreed to speak at our first Ecommerce Club Working Lunch. Plus we will have great guests like Mr Porter, Nicole Farhi, Moss Bros and more. If you can't make it to the lunch, there is our Internet Leaders Dinner next week with PetsPyjamas.com. There you will have the chance to network with Havas Group, Spark Ecommerce Group, Inchcape UK, ATTRAQT and more. Please find all the details below and book your places.

Ecommerce Club

At the Ecommerce Club’s inaugural working lunch we discuss top tips for successful performance based marketing. Hear from Hedley Aylott, CEO at Summit, Dan Patmore, Search Strategy Manager at Argos and senior marketers and ecommerce professionals from retail brands who will share ideas and learnings at this invitation only member event.

Date: Tuesday 24th February
Time: 12.30pm to 3.00pm
Venue: Kettner's, 29 Romilly Street, Soho, London, W1D 5HP
Partners: Summit Media, Oban International
Register here
Guest List Includes: Upperstreet London, 99p Stores, Nicole Farhi, Moss Bros, Mr Porter, My Supermarket and more


PLEASE NOTE: This is an exclusive member event for retailers and ecommerce professionals only. Please sign up for membership by emailing membership@ecommerceclub.org and register for our monthly newsletter at www.ecommerceclub.org


Internet Leaders Dinner with PetsPyjamas: more than just a Website!

On Thursday 26th February our first Internet Leaders Dinner of 2015 takes place with PetsPyjamas. At this dinner the CEO of PetsPyjamas, Gracia Amico, will talk to us about the importance of truly understanding your customers and creating a shopping experience that (over) delivers on their needs. She will explain the approach PetsPyjamas have taken to achieve this, covering various channels of the business with emphasis on the ability to book pet friendly breaks. PetsPyjamas is the ultimate shopping destination for pet owners. They recently won the 2014 Retail Week Award for customer services initiatives, so it’ll be an insightful evening on how this brand has and will innovate. Register now  to secure your place at the dinner for just £99 including a 3-course dinner and unlimited drinks.

Date: Thursday 26th February
Time: 6.30pm to 10pm
Venue: Pescatori, 57 Charlotte Street, London, W1T4PD
To register click here
Guest List Includes: Havas Group, Spark Ecommerce Group, ATTRAQT, AWA Digital, Inchcape UK and more

If you have any questions please don't hesitate to get in touch with us following @EcommClub and @Mixingdigital on Twitter and joining The Ecommerce Club group on LinkedIn


We look forward to seeing you soon

 

Take care

Miss Charlie Lines
Director and Co-founder
Mixing Digital



US aviation rules could block Amazon's drones
The Federal Aviation Authority's (FAA) draft rules for the use of drones in US airspace do not permit Amazon to launch its Amazon Air delivery service.
The Federal Aviation Authority's (FAA) draft rules for the use of drones in US airspace do not permit Amazon to launch its Amazon Air delivery service. These rules state that pilots must remain within eyesight of their unmanned crafts, although it said it would consider factoring in a second line of sight in some cases. Pilots must also be FAA certified to operate drones. Amazon said last year that in terms of the technology required for Amazon Air, it was ready to launch as soon as regulations were in place.



New threat for Facebook users
A new threat for Facebook users has been discovered. It involves a fake Flash Player update which pops up during a preview of a pornographic video.
A new threat for Facebook users has been discovered. It involves a fake Flash Player update which pops up during a preview of a pornographic video. Once the user clicks on the link to update the video player, malware (the name given to malicious software), downloads onto their device. This Trojan horse software gives the creator of the malware remote access to users computer and is able to hijack keyboard and mouse movement. In response, Facebook said it was aware of the problem and was working to block it.
Low-value civil court cases to be treated by online courts
Low-value civil court cases in England and Wales could be dealt with by an online disputes system similar to that used by eBay.
Low-value civil court cases in England and Wales could be dealt with by an online disputes system similar to that used by eBay. This means that settling non-criminal cases of less than £25,000 online would reduce the expenses generated by a court. The proposed online dispute resolution scheme would be similar to the one used by online marketplace eBay to diagnose and resolve disputes. Online facilitators would be used to help parties reach an agreement, and if that failed, online judges would rule on cases without the need for courts to be booked or for the parties involved to appear in person to give evidence.
Digital Media Strategies takes place 9 – 11 March 2015 at Kings Place, London. It brings together a global audience of over 400 CEOs and senior leaders from news, magazine, broadcast, B2B, STM and digital pureplay media businesses. Over three days of case studies, analysis, workshops, training, round table discussions and tailored networking opportunities, it focuses on the key strategic challenges behind developing a profitable and sustainable media business in a digital world. For more details please click here.

We take a hands on, human led approach, which sets us apart from highly automated software generated reports. We review all aspects of your brands online presence. Taking a team-based approach to researching, testing and documenting our findings. 

We believe that the best digital reviews are carried out by impartial individuals who are experienced brand guardians, web designers and developers.

We create an online report: http://www.digitalbrandreview.uk/project/sample-report-acme/. We also offer a face-to-face meeting to go over our findings in more detail and make any recommendations. 

To find out more give me a call on 07932 820764 or email sally@phenotype.net
Featured Events & Offers
Digital Media Startegies (9th-11th March)
Get a Brand Review by Phenotype Digital Review
February and March Events
The Category Conference (24th February)

Internet Leaders Dinner with PetsPyjamas: More than just a Website  (26th February)

Technology for Marketing and Advertising (25th february)

The Winning Digital Marketing Financial Services Conference (3rd March)

BIMA Thirstday Kent (5th march)

Digital Media Startegies (9th-11th March)

Retail Week Awards (12th March)

The Winning Audiences In Leisure, Arts, Entertainment & Attractions Conference (18th March)

Digital Cream London (25th March)

CXEDGE (26th March)

BIMA Thirstaday London (26th March)


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