With January almost over we have been looking at what’s been going on in the past week.  Netflix’s subscriptions are soaring now they have become the place to discover new and exclusive shows, while Amazon’s Dash button has launched on device for Amazon Prime customers and the most customer-centric brands are revealed in a new report.

Join our Ecommerce Club's Webinar: To see or not to see, that is the question taking place on Tuesday 7th February at 12:00pm to 12:45pm. Hear from our speaker Neil McKay, CEO, Endless Gain, To get people to buy from your website, you need to be able to understand what makes them tick. Understanding the psychology behind what makes your customers return to your website over and over again and what they expect from you in terms of communications, context, offers and product is key to keeping them engaged and loyal to your business. Open to all to register here

Ecommerce Club London: Creating a consistent brand on & offline

Date: Thursday 23rd February

Time: 12:30pm to 3:00pm.

This club event is focused on the hurdles of presenting a consistent approach to your customer whether you are a large high street retailer or a small boutique business. We have invited our partner Lightspeed and two SMB retailers, Papillon and Charlotte Zimbehl, to discuss how they have strived to achieve brand consistency and true omnichannel presence. Retailers please register here

We look forward to seeing you soon.

Charlie

Director & Founder

Mixing Digital & Ecommerce Club

Amazon have launched virtual dash buttons to make it easier for shoppers to buy products on its website.

Shoppers getting used to convenience and personalisation online now expect those qualities to extend to the store, according to a new study. Research for the iVend Retail report, Omni Progress: Are stores getting better at delivering connected retail experiences?, was carried out in 2016.  

Dunnhumby’s Global Customer-Centricity Index (CCI) shows that the world’s most successful retailers are those with a high focus on their customers and their needs

Sainsbury’s very first ad under the direction of Weiden + Kennedy has taken a different approach from its past creative, which for the last 40-years had been under the stewardship of AMVBBDO.