We have some Christmas Treats for You...
 |
Don't miss the best events in 2015, please find all the details below and book your places. If we were you we would also have a look at the featured events and offers as there's plenty of Christmas treats for you! If you have any questions please email us on hello@mixingdigital.com and follow @mixingdigital on Twitter.
Internet Leaders Dinner with PetsPyjamas: More than just a Website!
We are delighted to announce our February Internet Leaders Dinner with PetsPyjamas: More than just a Website! taking place on Thursday 26th February 2015 at Pescatori Restaurant in Charlotte Street. At tonight’s dinner the CEO of PetsPyjamas, Gracia Amico, will talk to us about the importance of truly understanding your customers and creating a shopping experience that (over) delivers on their needs. She will explain the approach PetsPyjamas have taken to achieve this, covering various channels of the business with emphasis on the ability to book pet friendly breaks. PetsPyjamas is the ultimate shopping destination for pet lovers and a great social network and online information source for pet owners. They recently won the 2014 Retail Week Award for Customer Services Initiatives so it’ll be an insightful evening on how this brand has and will innovate.
Cost: £99.00 + VAT per person
Click here to book your place.
MetaPack Delivery Conference: Europe's one-stop-shop for innovation in Delivery and eCommerce
We would also like to invite you to the MetaPack Delivery Conference: Europe's one-stop-shop for innovation in Delivery and eCommerce. The event showcases how retailers can encourage collaboration and innovation in the retail industry and use delivery to generate repeat purchase, customer loyalty and ultimately a better consumer experience.
Taking place on Tuesday February 3rd 2015 at Park Plaza, Westminster Bridge, London, The Delivery Conference will showcase:
· 40 Inspirational sessions from European retail and delivery leaders
· Latest trends in Online Strategy and Delivery Innovation streams
· A diverse exhibition showcasing 45 global, niche and start up providers
· The Delivery Excellence Awards
· Recognising Retail and Carrier contributions to Delivery
We also have some great keynote speakers including Sir Stuart Rose from Ocado, Sir Charles Dunstone founder of Carphone Warehouse, Jonathan Wolske at Zappos and many more.
Please register here for free if you are a retailer or vendors can use the code TDC10 to get a 10% discount on your ticket.
Our friends over at Phenotype have just launched a new Digital Review which enables you to take a quick dive under the skin of your digital marketing efforts to identify what’s working, what’s not and where and how you can make some effective changes.
We are looking forward to seeing you at the events.
Charlie Lines
Director and Founder
Mixing Digital
0208 9854249
|
|
The desire for highly engaging rich media ad formats has intensified as more brands realise there is a huge opportunity to improve ad effectiveness, with no increase in media spend.
Jivox survey found that 51% of ad agencies have seen a rise in client demand for dynamic rich media ads and another 20% expect to see more interest going forward. This demand in part is due to the availability of standardized rich media ad formats, like the IAB large canvas “Rising Stars”. http://www.jivox.com/ad-gallery/rising-stars
However amidst this rapid rise in rich media adoption, the pervasive use of mobile devices has created new challenges and frustrations for advertisers. Those that are running rich media ads are finding it difficult to do so across different screen sizes, with 88% agreeing that the process is somewhat to very stressful. Another 42% characterised the task as downright painful, and 15% don’t bother trying.
The need to run rich media ads across multiple screens is increasingly pressing: according to recent findings 69% of all Internet users access the Web through a mobile/tablet device. If these rich media ads are in Flash or not optimised for mobile, they won’t render effectively which will limit impressions, reduce engagement and negatively affect the campaign ROI. To attract mobile consumers who are also less responsive to static ads, rich media advertisers must raise their level of creativity and improve the agility of their technology. Otherwise they are just wasting money.
Only then will they meet today’s growing market imperative of capturing and engaging with consumers across many screens.
Jivox enables the world’s top advertisers and agencies to deliver personalised advertising across all screens
For more info contact murly@jivox.com, 07712 185 462
|
|
Cab-ordering firm Uber has been criticised for increasing fares by up to four times normal rates during the hostage crisis in Sydney, Australia. As the police cordoned off a wide area around the Lindt cafe where a gunman was holding staff and customers hostage, Uber's pricing algorithm raised prices as demand spiked. Uber responded to the criticism by offering free journeys out of the city's central business district and also refunded some passengers.
.
"Dislike" function to be adopted by Facebook
Facebook is planning to add a way to "dislike" posts on its site. Speaking at a Q&A session in California, Mark Zukerberg said it was one of the most requested features the social network receives from its users.
Facebook is planning to add a way to "dislike" posts on its site. Speaking at a Q&A session in California, Mark Zukerberg said it was one of the most requested features the social network receives from its users. He said the site would need to find a way to make sure it did not become a way to demean people's posts.
According to Facebook's own figures, 4.5 billion "likes" are generated every day.
|
|
|
Metapack have organised this event for 6 years now and we have seen it grow into what it is today.
That last event was a huge success with over 1000 delegates attending and 66% of delegates being retailers. From those 1000 delegates 60% of them are in fact decision makers.
The event consists of a conference, exhibition and awards.
Two conference streams, Delivery Innovation - a platform for the carrier and postal industry to present their latest innovations and developments. Online Strategy - a forum for top retailers from across Europe to discuss their strategy for keeping pace with consumer demand and lessons learned along the way.
In between break-out sessions you will have the opportunity to check out the exhibitors and see what they have to offer. We have exhibitors such as Hermes, Parcelforce Worldwide, Citysprint, Royal Mail and more.
You will hear from speakers across Europe such as Ocado, Groupon, Zappos, Carphone Warehouse and more
At the end of the day you can enjoy networking over a few drinks and enjoy our very own awards ceremony: The Delivery Excellence Awards.
Please click here for more info and to register. 
|
|
8th Loyalty Summit aims at how you can create a truly customer-centric business. The theme of this year’s edition is “‘Engage Customers Like Never Before: One Customer, One Experience, One Enterprise’. This edition would have 70+ Senior level professionals who would share their views & expertise on pre–decided topics and would have close to 350 industry leaders and practitioners of Loyalty, CRM, Marketing, Customer Experience, Social & Digital Media, Mobile Solutions, Employee Engagement, Big Data & Analytics. The entire event coverage alongwith a brief of last 7 years proceedings is available on the website www.loyaltysummit.net For more information please email on harish@loyaltysummit.net or call +91 9969428590
|
|
Digital Media Strategies 2015 - Develop a profitable and sustainable media business model for the digital era Digital Media Strategies takes place 9 – 11 March 2015 at Kings Place, London. It brings together a global audience of over 400 CEOs and senior leaders from news, magazine, broadcast, B2B, STM and digital pureplay media businesses. Over three days of case studies, analysis, workshops, training, round table discussions and tailored networking opportunities, it focuses on the key strategic challenges behind developing a profitable and sustainable media business in a digital world. Now in its third year, it has now become the key venue for addressing the big-picture challenges facing the industry, focusing not on PR pitches, but instead on honest, in-depth case studies which go deeper than the surface trends.
|
|
Not all businesses have the internal resource or the time needed to successfully keep an eye on all of their digital activity. Our Digital Review enables you to take a quick dive under the skin of your digital marketing efforts to identify what’s working, what’s not and where and how you can make some effective changes. We take a hands on, human led approach, which sets us apart from highly automated software generated reports. We review all aspects of your brands online presence.Taking a team-based approach to researching, testing and documenting our findings. We believe that the best digital reviews are carried out by impartial individuals who are experienced brand guardians, web designers and developers.
|
|
Get a free mobile performance analysis from MoPowered today. This will involve statistical analysis of all mobile commerce KPIs and an in depth report detailing key breakpoints or areas of improvement in the current user journey. Please visit our website https://www.mopowered.co.uk/ and contact us.Get a free mobile performance analysis from MoPowered today. This will involve statistical analysis of all mobile commerce KPIs and an in depth report detailing key breakpoints or areas of improvement in the current user journey. Please visit our websitehttps://www.mopowered.co.uk/ and contact us.
|
|
|
|
|
