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Mixing Digital: Events and News Round-up

A hack on DebenhamsFlowers.com has stolen the personal data and financial details of Debenham’s customers, the company has admitted. Many homes in the US only have a mobile phone with less than half of US households now having a landline. In the UK, the proportion of mobile-only households is much lower, figures from the telecoms and communications watchdog, Ofcom, show that at the start of 2017, just 18% of UK households were mobile-only.

eCommerce Worldwide Cross-Border Summit
Wednesday 24^th May 2017
Event Overview: Take a look at what challenges Revolve and The Hut Group have overcome when launching in emerging markets? How did Lovehoney approach new markets in the US and Australia? What can you learn from La Redoute’s CEO, Michael Truluck, about cross-border trading? These are the kind of discoveries you’ll make at this year’s eCommerce Worldwide Cross-Border Summit. Free for retailers to attend, retailers should register for their complimentary access today. Keep up-to-date with all the agenda updates and the latest speakers here. Attendance is free for retailers only, if you are not a retailer and would like to attend, you can still Register here

Ingenico’s Grow Faster Series: Growth Strategies to Minimise Friction in International Expansion
Thursday 25^th May, London
Event Overview: Join retailers such as Jones the Bootmaker, Oliver Bonas, Coogan London, Dorco and British American Tobacco to discuss cross border growth and how it’s now seen as a key business strategy for fast growing online retailers. More and more customers are buying online via multiple devices from across the world. Customers are embracing different ways to pay for goods and services and they want to use payment methods that remove friction. Whilst that’s a great opportunity for your business to grow faster and reach more customers, as a business the process of managing such complex channels and payments is killing your productivity. Ingenico ePayments invites you to an exclusive event that will provide you with insights on how you can maximise sales and increase conversion whilst at the same time remove friction in International ecommerce management. Register here

June

Optimise Online Performance through Persuasion Profiling with Dyson
Tuesday 6^th June, London
Event overview: 95% of our decisions are driven by our emotions, not rationally, but deep inside your subconscious mind. The big question is: How do you influence that subconscious? We are proving that this unknown variable can be triggered by persuasion. Crobox helps leading eCommerce brands, including Vodafone, Dyson and Under Armour, optimise online performance through persuasion profiling. By making use of consumer psychology and artificial intelligence that help companies build actionable psychographic insights that boosts purchase intent and online conversion. Jenna Simons, Online Marketing at Dyson and Rodger Buyvoets, CEO of Crobox join us at today’s brunch at Gordon Ramsay's Heddon Street Kitchen and will offer thoughts, strategies and insights on how to maximise your CRO to set the scene for a roundtable discussion with other senior retailer peers all over a very tasty brunch. Register here

IMRG Peak Connect – discover our latest insight into Black Friday
15th Jun 2017
Event overview: The Christmas peak period keeps evolving – what’s going to happen in 2017? At Peak Connect this year IMRG will be publishing a report (supported by Salmon) covering their latest research, insight and thinking on what may happen during the Christmas peak 2017. We’ve had 3 years of this new format of the peak trading period, but it won’t stand still. There are now some fairly established best practice techniques you can follow, but you should also be aware that the opportunity is ripe for some innovative strategies to creep in this year – make sure you don’t get left behind. Themes include: Black Friday as retail exception - Coping with the pressure - The changing customer - Understanding what works for you - Standing out from the crowd Register here

Ecommerce Club Manchester Lunch: Royal & Awesome Growth Story, Branding, Facebook and Amazon
Wednesday 28th June
Event Overview: Graeme Smeaton, Founder of Royal & Awesome the spectacular golf clothing brand, will be telling you the growth story of the company, which has delivered 5 years of consecutive +50% growth, seven figure annual revenue and six figure profits. He will be showcasing how getting the proposition right using Facebook Advertising and Amazon retail have helped make this enormous growth happen and how it has turned Royal & Awesome into a successful business. We only have 30 places available so please book in early if you would like to attend. Register here

July

Ecommerce Club Manchester Summer Party
Thursday July 6th
Event Overview: Neil McKay, Founder and CEO and Abi Hough, Device Experience Director of Endless Gain, specialist in increasing sales and profits for ecommerce brands, will be sharing their current research on the pain of buying and show us how to recoup 100m in lost revenue. Join us for an afternoon of insight and fun to celebrate summer with drinks, nibbles and a bit of dancing if the mood takes you, courtesy of DJ Shine. The event is free for retailers and ecommerce brands to attend, please bring the whole team to this one! Register here

We look forward to seeing you soon.

Charlie
Director
Mixing Digital & Ecommerce Club

Facebook Prints Fake News Ads in UK Newspapers

To raise more awareness about fake news Facebook has broadened its campaign, by publishing adverts in the UK press.

To raise more awareness about fake news Facebook has broadened its campaign, by publishing adverts in the UK press. The adverts are in newspapers including The Times, The Guardian and Daily Telegraph, and carry a list of 10 things to look out for when deciding if a story is genuine. Which include checking the article date and website address, as well as making sure it isn’t intended as satire. As Facebook is under fresh Political pressure to tackle fake news in the run up the UK general election. Facebook has already removed thousands of fake Facebook accounts and systems are now monitoring the repeated posting of the same content or sharp increase in messaging and accounts displaying this activity are then flagged.

Read more at the BBC

Burberry to move 300 staff to Leeds

To cut costs and reduce office space, Burberry is planning to move 300 staff and roles from its London headquarters to a new office in Leeds the move id due to happen this autumn.

To cut costs and reduce office space, Burberry is planning to move 300 staff and roles from its London headquarters to a new office in Leeds the move id due to happen this autumn. The company currently occupies two buildings at the Victoria location, which it could potentially reduce to one. Staff in London are now in consultation over the move and are faced with the choice of relocating or accepting redundancy.

Read more at The Industry

A Hack on Debenhams Flowers stole 26,000 customer credit card details

A hack on DebenhamsFlowers.com has stolen the personal data and financial details of Debenham’s customers, the company has admitted.

A hack on DebenhamsFlowers.com has stolen the personal data and financial details of Debenham’s customers, the company has admitted. In a cyber attack against a third party firm that runs the retailer’s online florist, hackers have managed to take the names, addresses and financial information of 26,000 customers and had access to the third party company systems for more than six weeks. Debenhams suspended all four Ecomnova run sites on discovering the attack on affected customers. It assured retail customers of its main site that they “can be confident” their information has not been compromised.

Read more at the Telegraph

Missguided sales soar

Misguided has again achieved spectacular growth over the past 12 months to March 2017 and saw revenues increasing by 75% to £206m with international sales accelerating even more, rising by more than 130% and now accounting for over 40% of the total business. Missguided attributed the sales growth to its aggressive investment programme and said it led to strong profit growth, although it did not give a figure for profits.

Read more at Fashion Network

Many US homes have mobiles not landlines

Many homes in the US only have a mobile phone with Less than half of US households now having a landline. In a study from the US government the US government, Centers for Disease Control and Prevention (CDC), 50.8% of homes had at least one mobile phone but no landline. A further 3.3% of homes had neither a mobile phone nor a landline. The CDC found that mobile-only households had become the majority. In the UK, the proportion of mobile-only households is much lower Figures from the telecoms and communications watchdog, Ofcom, show that at the start of 2017, just 18% of UK households were mobile-only. The reason, it says, is that despite a steady decline in the quantity of calls made and received via a landline, most homes still need one to get fixed line broadband. Many in the US can get their broadband and TV via a cable provider instead, which removes the need for a traditional phone line.

Read more at the BBC

Selected Events May

May

Interact 2017 - May 23 - May 24

eCommerce Worldwide Cross-Border Summit 2017 - 24th May

Ingenico Grow Faster Series: Growth Strategies to Minimise Friction - 25th May

June

IMRG Peak Connect - 15th June

Future Stores 2017 - May 31 - 1st June

The Global E-commerce Summit – June 12^th – June 14^th

Digital Travel Summit – June 27^th – June 28^{Digital Travel Summit – June 27th – June 28th}

July

Ecommerce Club Manchester: Summer Party - 6th July

Global E-commerce Summit Barcelona

Charlotte Zimbehl

eTail Canada 2017

eTail Europe 2017

Taking place on 20 - 22 June, 2017 at the Queen Elizabeth II Conference Centre, London, eTail Europe is where European eCommerce innovators come to grow their businesses. Enjoy three days of learning and networking in an interactive format that promotes discussion and takeaways you can implement as soon as you’re back in the office – and make sure you have fun doing it!

1000+ attendees. 700 retailers and brands. That’s eTail Europe.

Download the agenda and to learn more Visit

eCommerce Worldwide Cross-Border Summit

eCommerce Worldwide Cross-Border Summit takes place on Wednesday 24^th May 2017 at London ExCeL. We take a look at what challenges Revolve and The Hut Group have overcome when launching in emerging markets? How did Lovehoney approach new markets in the US and Australia? What can you learn from La Redoute’s CEO, Michael Truluck, about cross-border trading? These are the kind of discoveries you’ll make at this year’s eCommerce Worldwide Cross-Border Summit, 24^th May in London ExCeL (where attendance for retailers is free*).
Bringing together retail practitioners from around the world, this one-day summit unlocks hard-won knowledge from innovative, entrepreneurial companies as well as from large businesses operating at scale. This is one, intensive and highly productive day where retailers and brands, big and small, stock up on the freshest know-how and best practice, as well as share experiences with peers at various stages of their eCommerce journeys.
Result? The Cross-Border Summit will tackle key concerns and provide invaluable tips for success and hone in on numerous overseas markets. Retailers should register for their complimentary access today. Keep up-to-date with all the agenda updates and the latest speakers here. Attendance is free for retailers only. If you are not a retailer and would like to attend, you can still register here.

IMRG Peak Connect – discover our latest insight into Black Friday

The Christmas peak period keeps evolving - whats going to happen in 2017

At our Peak Connect this year – 15 Jun 2017 (London, W1G 9DT) – we’ll be publishing a report (supported by Salmon) covering our latest research, insight and thinking on what may happen during the Christmas peak 2017.

We’ve had 3 years of this new format of the peak trading period, but it won’t stand still. There are now some fairly established best practice techniques you can follow, but you should also be aware that the opportunity is ripe for some innovative strategies to creep in this year – make sure you don’t get left behind.

IMRG Peak Connect– is a full-day conference completely dedicated to Christmas peak trading. Through a series of retailer keynotes, case studies and expert analysis this conference will help you build a strategy for securing your share of spend during the busiest time of year.

Themes include:

Black Friday as retail exception
Coping with the pressure
The changing customer
Understanding what works for you
Standing out from the crowd

Nominations open for the Global E-commerce Award

The Global E-commerce Summit launches its newly revamped Global E-commerce Award with a call for nominations of brands and retailers that provide seamless consumer experiences across both digital and physical store environments. One of the strengths of the Global E-commerce Summit (GES) is the ability to showcase the achievements and innovations of trailblazing attendees who inspire, motivate and push the boundaries of B2C commerce beyond the status quo. This year, GES will celebrate attending brands and retailers with a revamped Global E-commerce Award. Celebrate your success, and be recognized as a trailblazer by your peers in the B2C brand & retailer community! Nominate a favourite brand or retailer that raises the bar for e-commerce, creates a new standard or innovatively exploits technology to provide seamless consumer experiences across both digital and physical store environments. Remember, FIVE finalists will be invited to join us in Barcelona (GES2017 registration, flights, and hotel accommodations included). Find out more about the Global E-commerce Award at http://e-commercesummit.com/global-e-commerce-awards/ and submit your nomination online at http://ow.ly/enTJ30aEuuE