Mixing Digital: Events and News Round-up
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With Black Friday and Cyber Monday out of the way……just, we’re still looking at another busy shopping period. The run up to Christmas looks to be a challenge, with stores competing for shoppers with extended discount periods and offers. Retailers should take note of a new study that shows many in-store purchases are made by using mobiles in-store to research products prior to purchase, and only 8% of shoppers are using the retailers own app. Only a couple more days to book a place at the Ecommerce Club: Wine, Cheese & Customer First taking place Thursday evening from 6pm till 10pm at the new design concept space Clerkenwell London. A festive evening of wine tasting, matched with tasty food, learning and networking. For more information and to book click here .
Join us for a pre-Christmas get together on Tuesday December 6th in Manchester, with presentations by Neil Mckay, CEO of Endless Gain and Dr. Ben Ambridge, Reader in Psychology at the University of Liverpool and author of Psy-Q: You know your IQ who is doing a talk entitled 'Trust Nobody. Trust your Data'. For more information and to book click here . Remember all our Ecommerce Club events are for retailers only, no agencies I’m afraid don’t forget, we’ll have more events for you all in the new year. We look forward to seeing you soon. Charlie Lines Director & Founder
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55% of in-store mobile usage effect customer purchase decision
Many purchase decisions are made by using mobile in-store, according to a study by InMarket, these in-store activities include accessing shopping lists, customer reviews, recipes or cost comparisons, or communicating about what to buy, with a shopping list being the most used.
Many purchase decisions are made by using mobile in-store, according to a study by InMarket, these in-store activities include accessing shopping lists, customer reviews, recipes or cost comparisons, or communicating about what to buy, with a shopping list being the most used. Only 8% were using the retailers own app.
Barclays have been running trials of new cash machines that will enable customers to withdraw cash via their smartphones. Currently limited to Android handsets which trigger a release via contactless NFC transmission.
McDonald’s joined forces with Amazon and Blipper in what MacDonald’s say is its biggest ever Christmas campaign. The Christmas push aims to celebrate MacDonald’s role during the Christmas holiday period by rewarding tired shoppers, families and merrymakers. The campaign centres around a TV ad, featuring Juliette, a wooden doll left on the toy shop shelf, looking out at a McDonald’s restaurant.
New Look has started to roll out photo booths in its flagship stores to drive appeal to millennial shoppers. The photo booths will promote New Looks AngelsxRobots campaign and come with design filters that take digitally enhanced photos. Customers using the interactive screen in the booth will then be sent the photos to their smartphone or email address to share with friends on social media. The photo booths and are currently in stores in Westfield, and Trinity shopping centres in Leeds.
The takeaway food delivery service Deliveroo has come under attack from hackers who have run up bills on customer accounts for food they didn’t order. With some users having £200 spent on burgers which were then sent to several addresses, the company say that the hacks were made with passwords stolen in a previous data breach.
Google courting Black Friday shoppers
Goggle is courting Black Friday shoppers with itsnewest search facility which includes being able to see how busy shops are, as well as other popular destinations, in real time.
Goggle is courting Black Friday shoppers with itsnewest search facility which includes being able to see how busy shops are, as well as other popular destinations, in real time. It could prove unwelcome to some retailers but the shopping experience for the customer becomes less frenzied. The new live information is based on data sent by Google App users who share their location data with the company.
New European ecommerce rules to tighten up the security of online checkout threaten to make buying things on mobile – and on desktop – much more time consuming and could see an end to all forms of express checkout. The European Banking Authority (EBA) has brought forward proposals for how it will implement what is called strong customer authentication (SCA). The plans include a “one size fits all” approach where every online transaction over €10 will require additional steps at checkout such as entering passwords, codes or using a card reader.
Christmas Day is the busiest day for mobile shopping in the UK. Nearly two thirds (62%) of online purchases made on Christmas Day are carried out using a smartphone. On a day that is usually spent opening presents from others, over half (52%) of shoppers in the UK are actually buying items for themselves on their phones.
The Facebook-owned company has launched live video on Instagram Stories and disappearing photos and videos for groups and friends in Instagram Direct. In August, the company introduced Instagram Stories as a way to share moments, and the service now sees over 100 million people use it every day. With today’s announcement, there are now two more ways to share freely and in the moment.
Ocado, the online food retailer, has announced its plan to develop a 4G-based wireless protocol used to control the robots powering its new warehouses. These warehouses form part of a managed service, the Ocado Smart Platform, on which its international partners can potentially operate ecommerce businesses. The company found that its new warehouse solution delivered some interesting technical challenges, with one being how to communicate with over 10,000 robots concurrently.
Screwfix boosts Kingfisher
B&Q and Screwfix owner Kingfisher saw its third quarter results helped by another strong performance at Screwfix, but weakness in France continued, weighing on its performance.
B&Q and Screwfix owner Kingfisher saw its third quarter results helped by another strong performance at Screwfix, but weakness in France continued, weighing on its performance. Weak French markets continue to drag on B&Q owner Kingfisher but strength in UK and Poland saw total sales rise. Like-for-like sales at Screwfix rose 2.7 per cent and B&Q reported growth of 3.5 per cent. Unfortunately in France, where the company trades as Castorama, like-for-like sales fell 3.8 per cent
Pets at Home thrive on omnichannel
The company reported an increase in revenues and profit, although a warning from the chief executive about the impact of weak pound and difficult trading means there is a lot of work to do. The company is certainly addressing the need to adapt to the digital customers.
The company reported an increase in revenues and profit, although a warning from the chief executive about the impact of weak pound and difficult trading means there is a lot of work to do. The company is certainly addressing the need to adapt to the digital customers. It said its investment in seamless shopping and a focus on customer loyalty were delivering results. Around 50 per cent of online orders are now picked up in-store.
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Charlotte Zimbehl
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Charlotte Zimbehl
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