Newsletter - What’s your Digital Impact for 2014 and how to Create Your Ultimate Customer Journey

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Creating the Ultimate Customer Journey

August is always a little quiet but with September just around the corner, we wanted to let you know about some events that you should definitely take some time out of the office for.

If you are interested in Creating the Ultimate Customer Journey for your clients then join us on our roadshow across the UK, we’re stopping in - Manchester, Dublin and London this September. At these one one day conferences supported by our partners Rackspace , SLI Systems, Feefo and dotMailer

We will focus on how creating the best journey for your customers can involve many different internal and external factors and how bringing them together effectively can be tough going.

Knowing the route to a successful customer experience can boost your time and your ROI, whether it be user hosting, hybrid technology, connecting shoppers to products to accelerate e-commerce revenues, best practice on delivery and returns or an introduction to Facebook and reviews, at these events we touch on all these things to help you create the ultimate customer journey for your brand.

At each of the conferences we will hear from our partners Rackspace , SLI Systems, Feefo and dotMailer who are all experts in the field and retailers who have already achieved the ultimate customer journey for their brand.

Book today!

Manchester, Tuesday 9^th September https://www.eventbrite.co.uk/myevent?eid=12206141899

Dublin, Thursday 11^th September https://www.eventbrite.co.uk/myevent?eid=12205973395

London, Thursday 25^th September https://www.eventbrite.co.uk/e/creating-the-ultimate-customer-journey-roadshow-london-tickets-12206071689

This event is Free for retailers only, no vendors or agencies please.

Then on Wednesday September 17^th you can attend Digital Impact 2014. This one day conference will inspire digital marketing managers, marketing directors, heads of e-commerce and their advisors responsible for integrating digital marketing to use new approaches to plan, manage and optimise their digital channels to grow the commercial contribution from digital.

Speakers Include: Tesco, Edf, BT, phones4U, Episerver, RS Components, Auto Glass, Google, Lego and many more great brands throughout the day,

Brands attending include: Gullivers Travel Associates - Rattan Direct – Wilkinsons - Phones4U – Net-a-Porter – Tesoc – Topman – East – BBC Worldwide – Ryman – Morrisons PLC - The Wall Street Journal - Chemist Direct - More2 – Nokia - Square Meal – Canon - Harrods – Sainsbury’s - White Stuff - Carphone Warehouse - Made Simple Group – Jigsaw – Ikea to name just a few of the 200+ delegates attending the day.

For the full agenda and to purchase your guest place before the early bird price of £195 runs out on August 15th please visit http://www.smartinsights.com/digital-impact-2014 to receive an additional 25% discount from the ticket price use code simixing25 when you register on eventbrite.

Take care

Charlie Lines

Director and Founder

Mixing Digital

Creating a Digital Transformation plan

Digital Transformation is a focus for many organisations right now and as you can see from the Google Trends search volumes, it’s increasing in popularity recently.

Digital Transformation is a focus for many organisations right now and as you can see from the Google Trends search volumes, it’s increasing in popularity recently. As with any change within an organisation, there are many challenges ,so once you’ve identified digital advocates in the organisation, it’s time to map out the journey.

In recent months, several companies have mentioned to me that their CEO is committed to digital but they’re having challenges at middle management levels, where it’s harder to gain commitment. This can be easier if there is a clear plan shared with all. You can, as many do, call this your digital roadmap, it describes where the business is now and where they’re going. There are several models available, for example, Dave Chaffey recommends the Carnegie Mellon Capability Maturity model (CMM) in his post ‘Using capability maturity models to review effectiveness and set targets for Digital Transformation‘ Interestingly he describes the early internet age which is less than twenty years ago, when many companies had claimed their domain name yet the website was ‘under construction’. At that time many CEOs I was working with could not see why they needed a website when they had fantastic brochures, sales teams on the road and great PR contacts!

In the UK we Spend More time using Tech than sleeping

We brits are spending more time using technology devices than actually being asleep, research suggests.

When you add watching the TV and listening to the radio, this jumps up by another four hours, the poll also suggested that the younger audience of 16-24 year olds are likely to do more than one task at a time and are squeezing in 14 hours and 7 minutes of media activity into each day. We seem to spend a lot of time consuming media with more and more consumers becoming tech confident, online retail is set to rise tenfold over the coming years

Private Messaging Function Added to Pinterest

The social discovery platform Pinterest has added a new function which will enable users to chat in a private window.

Users can start conversations by sending a pin attached to a video or image to another user and can add a message, future messages don’t need to be pinned, users will also be able to send group messages. Pinterest hopes its messaging function will differ from other social media offerings by making users chat about specific Pins they have shared. Source http://www.smartinsights.com/manage-digital-transformation/digital-transformation-strategy/digital-transformation-plan/

Spy agencies hit in cyber espionage campaign

Security researchers at Kaspersky Lab say that they have uncovered a cyber espionage operation that successfully penetrated two spy agencies

Security researchers at Kaspersky Lab say that they have uncovered a cyber espionage operation that successfully penetrated two spy agencies and hundreds of government and military targets in Europe and the Middle East during the first half of this year. It has said that hackers were likely backed by a nation state and used techniques and tools similar to ones employed in two other high-profile cyber espionage operations that Western intelligence sources have linked to the Russian government.

America's Customer Festival (15th-16th September)

Everyone wants to create amazing customer experiences, wow their customers, and create a loyal customer following.

America's Customer Festival brings together all aspects of the customer journey; from product search and evaluation to purchase and onto repurchase. Organizations wanting to be truly customer centric have a mountain of disciplines to tackle and plethora of options within them. America's Customer Festival cuts short this process for them http://www.terrapinn.com/conference/americas-customer-festival/index.stm

The Appsters – App Developer & Mobile Marketing Awards

Taking place in London on 12th November 2014 The Appsters 2014, an arena to celebrate and reward excellence is set to return and rock the world of apps for its third year;

showcasing those excelling and becoming a driving force in this exciting sector. For your chance to position your app or technology under the spotlight submit your entry for free today! Entries to the awards will close on 5th September 2014.

Award Categories Include:

Best IoT Development 2014

Best use of the Cloud 2014

Best App Technology 2014

Best Entertainment App 2014

App Developer 2014

Mobile Marketing Agency 2014

Start-up App 2014

Indie Game Developer 2014

Most Innovative App 2014

Best Consumer App 2014

Best Enterprise App 2014

Best Use of API 2014

Best Commerce Solutions 2014

Best TV App 2014

Appster Champion 2014

Website: http://www.the-appsters.com/

Contact: matth@sixdegs.com or enquiries@sixdegs.com

Entries are now open with a deadline of September 5^th. To find out more and submit your free entry today visit - http://www.the-appsters.com/index.php/how-to-enter

August & September Events

August Events

Social Media Demystified 11^th August

Digital Transformation and the Changing Role of News Media in the 21st Century 13^th August

Digital Transformation and the Changing Role of News Media in the 21st Century 14^th August

Government IPv6 & Networking Conference & Expo 20^th August

Education and Digital Participation 22^nd August

September Events

Social Media Demystified 1^st September

Cloud Computing: migration, infrastructure and competitive advantage 4^th September

Creating the Ultimate Customer Journey Roadshow – Manchester 9^th September

Dmexco 10^th September

Dmexco 11^th september

Creating the Ultimate Customer Journey Roadshow – Dublin 11th September

Online Retail Awards 16^th September

The Travel Marketing Conference – Optimising Online, Optimising The Mix 16^th September

Retail Week 16^th September

Digital Impact 2014 17^th September

RE.WORK Technology Summit, London 2014 18^th September

On The Edge Digital Marketing Conference, Reading 22^nd September

Social Media Week 22^nd September

Dice Summit 2014 23^rd September

E-commerce Paris 23^rd September

E-commerce Paris 24^th September

E-Commerce Paris 25^th September

Creating the Ultimate Customer Journey Roadshow – London 25^th September

2014 Retail Systems Multi-Channel Conference 26^th September

5th OTC Education Conference Abu Dhabi 26^th September

Featured Events & Offers

America's Customer Festival (15th-16th September)

Everyone wants to create amazing customer experiences, wow their customers, and create a loyal customer following.

The Appsters – App Developer & Mobile Marketing Awards

Taking place in London on 12th November 2014 The Appsters 2014, an arena to celebrate and reward excellence is set to return and rock the world of apps for its third year;