Book your Place now for a Special Internet Leaders Dinner!
With Dave Chaffey, founder of Smart Insights
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There are just a couple of weeks left until our Internet Leaders Dinner, where we will be talking about and discussing a great topic: Fuelling Digital Marketing Success in 2014. The event will take place on Wednesday 30th April, 6pm- 9.30pm at Elysee Restaurant, in Central London.
Our speaker is Dave Chaffey, founder of Smart Insights and a long-standing well respected digital marketing expert.
At the dinner Dave will talk us through the core digital marketing techniques that every business must get right as part of multichannel marketing and CRM. He will use examples and case studies across all the key customer touchpoints using the Smart Insights RACE Planning Framework. He will also help you benchmark your capabilities against others by outlining exclusive research from the TFM&A conference and Smart Insights.Companies already attending include: Mixing Digital - Smart Insights – BrightTag – Tesco - Kingston Smith - Freshminds - Mediacom - Image Source and many more.
The dinner cost is £99.00 per person +VAT. For more information about Dave, our sponsors BrightTag and to book please click here.
Another great event that you can’t miss is Search Complete: Joining the Dots in Digital seminar for brands, brought to you by Epiphany Search, taking place on Thursday 1st May at 1.30pm to 6.00pm at No5 Private Members Club.
At this event we will take an in-depth look at how contemporary search marketing is underpinned by the connections between digital brand engagement, creating influence and effective digital advertising. The development of marketing strategies and creative ad campaigns and how they now require an integrated, connected approach to digital marketing. We’ll be looking at trends in search, social, PPC and analytics and hearing from renowned industry experts. This event is for free for brands, no vendors will be admitted. Guests already attending include Action Cameras - Russell and Bromley - Carphone Warehouse -Macmillan Cancer Support - Truly Travel (teletext) – Sockshop - Reader's Digest - Ted Baker - Marshalls Seeds – Unwins - Butlins - Bourne Leisure - The Economist - The Wall Street Journal – Selfridges - Kurt Geiger – Ikea – Canon - Lloyds of London – Kuoni and many more.
Click here to book your place.
Digital Impact 2014, taking place on Wednesday 17th September, will inspire digital marketing managers, marketing managers, directors and their advisors responsible for integrating digital marketing to use new approaches to plan, manage and optimise their digital channels to grow the commercial contribution from digital.
You will learn from an interactive format featuring
· Case studies of digital transformation from leading brands
· Roundtables and panels to share your pain-points and best practices
Smart Insights have designed the format of Digital Impact 2014 to maximise involvement and learning for attendees.
For more info and to book your place click here
Learn how Internet Retailing Top 500 brands such as B&Q, Boden, Aurora Fashions and Thompson and Morgan deliver a constantly improving and relevant user experience by leveraging on-site search navigation, merchandising and traffic, to connect shoppers with the products they’re looking for across multiple devices.
Join usability expert Martin Newman, CEO, Practicology, retail technology veteran Tim Callan, CMO, SLI Systems and leading online retailer Stephen Lovell, Head of Product, Chemist Direct for the seminar SLI Systems: Connecting shoppers to products to accelerate eCommerce revenues at 11am, May 8th to gain a deeper insight into practical ways of increasing conversions.
For more info and to register click here
We are looking forward to seeing you there.
Take care
Miss Charlie Lines
Director and Founder
Mixing Digital
02089854249
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GSMI – producer of the Social Media Strategies Summit (SMSS) which has attracted over 4,000 marketers worldwide – is bringing SMSS to Amsterdam on 18-19 June. This leading educational social media event, brings together top brands and industry leaders to educate marketers, like you, on how to build an effective social media strategy that works. View the agenda for SMSS online here
In preparation for this event we’ve pulled together resources from some of the most popular presentations from the Social Media Strategies Summit in London 2013 for you to download.
Presentations in this industry report include:
Case Study: How the World Bank Learned to Stop Worrying & Love Social Media
User Experience: Creating Original Content that Meets Your Consumer’s Needs
Case Study: Re-defining the Museum of London in the Digital World
Once Upon a Time... Why Storytelling is the Key to Social Marketing
DOWNLOAD YOUR COPY HERE
*Plus Mixing Digital readers are entitled to a 15% discount! Simply quote the code EMSMIX15 when you register*
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Google AdWords has teamed up with some advertisers to test ways to track whether consumers who click on their ads online follow up with in-store purchases. When users click on one of the brand's ads online, an anonymous "Click ID" is sent to the advertiser. The advertiser then, will have a cookie on the user's computer which they can then match up with the "Click ID." Google assured that the identity of the users will remain protected.
Join Facebook, Net-à-Porter and more at Brand Us Social
Want to hone your online marketing strategy with a smart social media campaign or accelerate business growth? If so, make sure the Brand Us Social Fashion and Beauty Conference on Thursday 1st May is in your diary. The conference will take place at The Mayfair Hotel, Stratton Street, London, W1J 8LT.
Want to hone your online marketing strategy with a smart social media campaign or accelerate business growth? If so, make sure the Brand Us Social Fashion and Beauty Conference on Thursday 1st May is in your diary. The conference will take place at The Mayfair Hotel, Stratton Street, London, W1J 8LT.
The conference is for brands, e-commerce platforms, tech companies, online publishers, PR executives and other fashion and beauty businesses that use social media for online engagement and business growth.
WHY ATTEND?
Learn from the experts. Brand Us Social has pulled together an impressive panel of speakers, including Bec Astley Clarke, MBE, Tess Macleod Smith of Porter Magazine, Nish Kukadia of Secretsales.com, Kiyan Foroughi, co-founder of Bottica.com, Jody Thompson of Huffington Post UK amongst others.
WHAT'S ON THE AGENDA?
Brand Us Social's mission is to foster new partnerships, stimulate the exchange of ideas and showcase the latest trends and tools. Panel discussions and innovative talks will cover defining your social media strategy, building your online audience, innovative omni-channel campaigns, future trends in mobile, content marketing and fundraising for your business.
Not only that but you'll get the opportunity to connect with industry leaders, social media influencers and successful entrepreneurs at this one day unique and interactive event.
HOW MUCH?
The day conference costs £135 (including lunch) and GWG visitors can claim a 20% discount, quoting code GWG20. This offer ends at midnight 15th April 2014. Buy tickets via Eventbrite, brandussocial.eventbrite.com.
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Facebook to limit "like" posts
Facebook is taking additional steps to improve the quality of what appears in the news feed, clamping down on posts that use techniques to entice users to click ‘like’.
Facebook is taking additional steps to improve the quality of what appears in the news feed, clamping down on posts that use techniques to entice users to click ‘like’. In a blog post Facebook announced it has tweaked its algorithm to limit the prominence of posts that explicitly ask users to like, comment or share the post to get additional distribution beyond what a post would normally get.The algorithm update also takes aim at posts that Facebook says use inaccurate language or formatting to trick users into linking to sites that contain only ads or a combination of frequently circulated content and ads.
NSA has been aware of Heartbleed bug for years
The U.S. National Security Agency knew for at least two years about a flaw in the way that many websites send sensitive information, now dubbed the Heartbleed bug, and regularly used it to gather critical intelligence.
The U.S. National Security Agency knew for at least two years about a flaw in the way that many websites send sensitive information, now dubbed the Heartbleed bug, and regularly used it to gather critical intelligence. The agency’s reported decision to keep the bug secret in pursuit of national security interests threatens to renew the rancorous debate over the role of the government’s top computer experts. The NSA, after declining to comment on the report, subsequently denied that it was aware of Heartbleed until the vulnerability was made public by a private security report earlier this month. Heartbleed appears to be one of the biggest flaws in the Internet’s history, affecting the basic security of as many as two-thirds of the world’s websites. Its discovery and the creation of a fix by researchers five days ago prompted consumers to change their passwords, the Canadian government to suspend electronic tax filing and computer companies including Cisco Systems Inc. to Juniper Networks Inc. to provide patches for their systems. Putting the Heartbleed bug in its arsenal, the NSA was able to obtain passwords and other basic data that are the building blocks of the sophisticated hacking operations at the core of its mission, but at a cost. Millions of ordinary users were left vulnerable to attack from other nations’ intelligence arms and criminal hackers.
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Having successfully managed Mediaocean’s UK & Irish clients, Lawson Johnston takes on this newly created role to meet Mediaocean’s market expansion and increasing global demand
Mediaocean, the leading software provider for the global advertising community, today announced Sarah Lawson Johnston as Managing Director, Europe.
In this newly created role, Sarah will oversee all aspects of Mediaocean’s UK, France and Germany offices with a particular emphasis on client retention and new business. Sarah will also be integral in leading the company’s efforts to expanding to new regions in the European market. Sarah will also continue to manage the UK office, which is Mediaocean’s second largest office.
“I am excited to take on this new role to streamline our processes for our European clients. Having Europe under one umbrella will enable us to utilise our resources more efficiently and effectively as we share the product offering, Prisma,” said Lawson Johnston.
“We couldn’t think of a better person to take on this role and expand our European business,” said Bill Wise, CEO of Mediaocean. “I am confident Sarah will be a great leader, and her solid understanding of all areas of the business and key client relationships will help her in these new markets.”
In her previous role as Managing Director, UK & Ireland, Sarah successfully oversaw all facets of the relationship between Mediaocean and its UK and Irish clients – from guiding the strategic partnership to account management to the delivery of Mediaocean products. She has been instrumental in shaping Mediaocean’s UK and Irish client relations.
Sarah joined the Donovan Data Systems (DDS) account management team in 1994, and rose to become DDS’ Director of Agency Relations UK & Ireland. From that time forward, she and her teams have been intimately tied with the major holding companies and large agencies in the UK and Ireland, and across the world.
About Mediaocean
Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing £60 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York with six offices worldwide. Learn more at www.Mediaocean.com, or connect with Mediaocean on LinkedIn, Facebook or Twitter.
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Contented presents the Ontente co-productions
Contented presents the Ontente co-productions, now in their fourth year: safe spaces alongside business and cultural events to experiment creating digital media content that engages international audiences and creates customers.
Contented presents the Ontente co-productions, now in their fourth year: safe spaces alongside business and cultural events to experiment creating digital media content that engages international audiences and creates customers. Join like-minded professionals in developing yourself and your career and carry out creative research and development while exploring an enterprise, project or co-production to develop back home.
Our partnerships with Dragon Forum, Poland, and ActiveEarth, Spain, enable us to offer two contrasting experiences in cross-media storytelling, both departing from the UK in May 2014.
Preparations for Spain are underway but a few places are still available, with our final pre-production workshop on Tuesday 22 April before departure to Barcelona from 5 May.
Preparations for Poland begin late April, with a final pre-production workshop workshop a couple of weeks before departure to Krakow from 18 May.
We welcome applications from creative professionals, micro-enterprises and innovators, as well as recent graduates in any discipline.
Apply today and discuss with us your preferences for UK and international opportunities.
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The Performance Marketing Awards are a night to recognise and reward truly exceptional performance marketing, and continue to offer a unique opportunity to support innovation in the industry.
Now in its eighth year, what was once purely an award ceremony has grown to encompass so much more. An evening of opulence to not only celebrate successes of the year, but also a platform to enhance and build key relationships within the industry.
For one night only, the best in performance marketing are together under one roof, providing an unrivalled platform to showcase your brand. Put your performance in the spotlight and enter today.
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Join Google, Facebook, Net-a-Porter, Lyst and more at Brand us Social on May 1st Brand us Social, a Social Media & Digital conference for the fashion and beauty industry, is taking place on May 1st at the May Fair hotel. Speakers include: Facebook, Google, Net-a-Porter, Astley Clarke, Secret Sales, Lyst, Index Ventures, theAudience, Boticca, Cloggs, GHD Hair, Wool and the Gang and a whole host of industry leaders and leading entrepreneurs. The conference will look at practical ways to increase your business exposure online, elevate your social media presence and accelerate your business growth. Don't miss this great event and book your tickets now with our 20% discount code MD20. www.brandussocial.com
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The biggest boost you can give your business or organisation this year is a ‘digital’ boost and the good news is that not only are these one-day programmes developed with you in mind, run by industry experts and cost effective to attend – they also give real world solutions and case-studies. The reality is that ‘digital’ doesn’t sleep and you need to keep up to date with all of the latest Digital Marketing opportunities and trends.
The first event in the programme is all about ‘content marketing’. This one day intensive masterclass will provide you with all the knowledge necessary to confidently implement a new content strategy for your business.
The Content Masterclass will take place on Friday 2nd May 2014 at Ravensbourne College of Design and Communication.
Register here and use the promo code MDMEMBER to get £50 of your ticket price.
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Chinwag Psych 2014 is the one day conference that focuses on psychology, neuroscience and behavioural economics for business and marketing. Sessions cover a range of incisive areas; from the way cognitive biases affect our decisions, to predicting consumer behaviour and how changes to our routines can enrich the way we work. Expert speakers and acknowledged practitioners showcase techniques that optimize a business, with case studies from global brands. Delegates at the Chinwag Psych 2013 included the brightest minds from Eventbrite, EngageSciences, BBC, Microsoft, Jam, UCL, Lingo24, Nesta, Goldsmiths, University of London, ThoughtShift, U Interactive Ltd, WWF, foursquare, Workdigital.co.uk, Melcrum, RSCPP, Adobe, CorpComms Magazine, Albion, Schuh and many more. Chinwag Psych will be held at The Museum Of London on 15th May.
For more information and to book click here
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Whether you’re a web designer, developer, in public relations, advertising or traditional marketing, it’s imperative for you to maintain your on-going education in search marketing and its ever-changing ways. And as organizations integrate online and offline marketing, it’s crucial to understand how search fits in with the “big picture,” not only contributing to enhanced brand exposure but in many cases paying for itself via measurably improved ROI. Don't miss the Search Marketing Expo London - 13th-14th May , Chelsea Football Club. Click here to book and use the code MIXINGDIGITAL14 for a 15% discount.
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