Net Media Planet is hosting a half day seminar on Evolving Digital: How to stay relevant in a changing digital world, which is taking place on the morning of Tuesday 22^nd September at the Barbican Centre followed by a light lunch and networking from midday until 1pm. 
This event will focus on the changes in digital advertising, discuss how advertisers can stay ahead of current trends in consumer behaviour, and how to adapt their strategy to stay relevant. We will discuss the emerging areas and solutions that advertisers need to be aware of including, using creativity in mobile, the uprising of social ecommerce and what it truly means to be relevant. To book your place click here.

Date: Tuesday 22nd July
Time: 8.45am -1pm
Locaton: Garden Room, Barbican Centre, Silk St, London, EC2Y 8DS


We still have a place left for tomorrow' s Ecommerce Club Working Lunch taking place at Pescatori Charlotte Street, London. Damien Bennett, Head of Strategy, Net Media Planet will talk about The Evolution of Ecommerce: Google Shopping, Paid Social and Buy Buttons. If you are a retailer please find the details below and book your place here.

While traditional Ecommerce websites are still at the forefront, for many retailers there is an ever growing challenge to get themselves in front of the right consumer at the right time. Several platforms including Google, Facebook, Twitter and Pinterest have seen this growing struggle and are turning their online communities into a retailers haven with introduction to services like "Google Shopping" and the “Buy Now Button.” These services are relatively new and are constantly updating and changing. This working lunch will work to inform retailers of the potential of paid social and buy buttons and delve into their limitations.

Date: Wednesday 19th August
Time: 12.30pm-3pm
Location: Pescatori Restaurant, 57 Charlotte Street, London, W1T 4PD

This lunch is supported by Demandware, Salesforce, Certona, Amplience, Oban Digital, OneHydra, Greenlight, Net Media Planet and UKFast. Please note that this event is for retailers only, vendors will not be allowed to participate on this occasion.

We look forward to seeing you soon

Take care

Miss Charlie Lines
Director and Co-founder
Mixing Digital

By Andreas Pouros, COO, Greenlight

It’s fair to say that over the last few years, millennials have been the focus of marketing activity for many brands. However, with the knowledge that by 2025, two-thirds of all retail activity will be undertaken by the over 55’s, now is the time to shift the focus. We recently conducted a survey of 1,000 consumers aged 55+ from across the UK to understand their online habits and spending patterns*. The reason for this was simple: this demographic is often considered to have little online presence. However, this growing number of digitally-minded over 55’s are quite the opposite.